Effective External Business Communication: Peer Post Critique

This document presents a detailed critique of a peer's post concerning external business communication. The critique evaluates the original post's comprehensiveness, identifying missing components and offering constructive feedback. It assesses whether all plausible characteristics of effective business communication were identified and analyzes the suitability of provided examples in supporting the post's statements. The critique incorporates references to relevant literature, using APA 6th style for in-text citations and the reference list. The assignment explores the importance of communication patterns and their application in professional development, concluding with a reflection on how the knowledge gained can be utilized to enhance decision-making and overall business success. The critique highlights the significance of clear, concise, and focused communication in fostering strong relationships with stakeholders and achieving organizational goals.

RUNNING HEAD: COMMUNICATION 0
BUSINESS COMMUNICATION

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Table of Contents
Post-2...............................................................................................................................................2
Peer post-Effective external business communication................................................................2
Post-3...............................................................................................................................................3
Introduction......................................................................................................................................3
Major points and application of knowledge in future......................................................................3
Application of knowledge in professional development.................................................................3
Conclusion.......................................................................................................................................3
References........................................................................................................................................5

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Post-2
Peer post-Effective external business communication
The original post is quite comprehensive because researchers describe the overall
meaning of the external business communication in the organization. In this researchers
demonstrate that communication is the efficient mode of exchanging the information to one
person to other and leads in maintaining better relationship with the investors, shareholders etc
(Luftman, Lyytinen, & Zvi, 2017). It is demonstrate that in Australia external business
communication leads in solving the problems and allow the organization to concentrate on other
structure, aspect and structure of the business communication. Researchers also provide
complete information regarding the characteristics f the external business communication which
includes that it leads proactive participation because of maintaining conciseness and relevancy in
the message. So, it helps the business to focus on the significant work and improve the business
communication (Heinert & Roberts, 2018).
The post revealed that it also has several other features such as consideration business
communication focuses and take opinions and ideas of both sender and receiver. Clearness and
staying focused support the business to communicate with the clear as well as accurate thoughts
and opinions (Heinert & Roberts, 2018). Therefore external business communication is
considered the major part and component of leadership as well as management. However, the
post does not demonstrate all the characteristics such as increase the promotion of the
organization and reduce mistakes in the business (Merkl-Davies & Brennan, 2017).
This support the organization to earn more profits and profitability in the organization
therefore through this sender also selects proper selection of the words, methods so that proper
communication is done in the organization (Heinert & Roberts, 2018). The post describes the
examples such as “Tailoring of the audience through using examples and arguments”. Therefore,
in this post researchers could be used other examples which includes asking feedback from the
customers, questionnaire and advertising in the organization. These are the examples which
organization use and do while performing external communication in business (Merkl-Davies &
Brennan, 2017).

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Post-3
Introduction
Communication pattern is considered the structure through which flow of communication
is done in efficient manner in the organization (Castelló & Lozano, 2011). In this concept the
organization connect the team members with the organizational structure and culture. This also
solves the problem of duplication of work in the business (Luftman, Lyytinen, & Zvi, 2017). In
this report the effectiveness of communication pattern and its application in future is discussed.
Major points and application of knowledge in future
 The communication pattern is highly effective because it is highly structured and
supports the organization to maintain clarity (Castelló & Lozano, 2011).
 It supports the organization to manage proper and accurate chain of command.
 This reduces the cost because it helps the business to make action rapidly and in an
efficient manner (Fashiku, 2016).
I can apply this knowledge in business environment because of solving the problem
regarding the specific issue by following the hierarchy so that discipline in maintained and rapid
decision making will be done. I can also apply this knowledge while communicating regarding
the subject matter in university so that no miscommunication will be done.
Application of knowledge in professional development
I can also apply this knowledge by following the wheel network to communicate direct
with the professor regarding the subject matter. So that this can increase my communication and
intellectual skills because of thinking in-depth regarding the subject matter.
Conclusion
From the above, it is concluded that communication pattern leads in maintaining coordination
and support the organization to increase the profitability because of increasing the decision
making process in the organization. Therefore, it is highly effective because of managing the

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proper structure and framework in the organization and in future I can use this skill to develop in
professional manner.
References

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Castelló, I., & Lozano, J. M. (2011). Searching for new forms of legitimacy through corporate
responsibility rhetoric. Journal of Business Ethics , 100 (1), 11-29.
Fashiku, C. O. (2016). Leaders’ communication pattern: a predictor of lecturers’ job
performance. International Journal of Educational Leadership and Management , 4 (2),
103-126.
Heinert, S. B., & Roberts, T. G. (2018). A Profile of Exemplary Rural Agricultural
Entrepreneurship Education Programs. Journal of Agricultural Education , 59 (3), 291-
308.
Luftman, J., Lyytinen, K., & Zvi, T. b. (2017). Enhancing the measurement of information
technology (IT) business alignment and its influence on company performance. Journal
of Information Technology , 32 (1), 26-46.
Merkl-Davies, D. M., & Brennan, N. M. (2017). A theoretical framework of external accounting
communication. Accounting, Auditing & Accountability Journal , 5 (3), 113-120.