This essay explores the communication strategies required for 'The Aroma Shop' to successfully expand its business into China. It emphasizes the importance of understanding Chinese business etiquette, including the significance of building strong relationships, maintaining composure, and respecting cultural beliefs. The essay also addresses potential cross-cultural miscommunication barriers, highlighting the role of language and the need for active listening. Furthermore, it utilizes Hofstede's cultural model to analyze the differences between Australian and Chinese workplace values, offering recommendations for Mary to navigate the Chinese business environment effectively, such as developing a healthy relationship with Mr. Lau and avoiding setting deadlines for negotiation. The essay concludes by emphasizing the need for businesses to understand cross-cultural etiquette for successful market penetration.