Effective Business Communication Discussion Summary Analysis

This discussion board post summarizes a student's key takeaways from a business communication forum. The student reflects on the importance of effective communication, particularly focusing on social media marketing for reaching target customers and the significance of setting monthly website traffic goals. The post highlights the role of financial accounting reports in understanding an organization's financial position and the necessity of marketing reports for stakeholder communication. The student also discusses the importance of workplace health and safety, including safety policies and protocols. Key learnings include the importance of adhering to International Accounting Standards, the insights gained from the Enron scandal, and the use of Safe Work Australia curriculum. The student plans to apply this knowledge by staying updated on all departments, preparing action plans, and ensuring employee safety and health insurance. References include works on workplace safety and financing constraints.

Running head: BUSINESS COMMUNICATION
Business Communication
Name of the Student:
Name of the University:
Author’s Note:

2BUSINESS COMMUNICATION
Effective business communication
This discussion forum has been beneficial to me. I have been able to learn about the
importance of social media marketing campaign for reaching out to the target customers. Setting
up a monthly traffic goal is one of the most critical aspects of business communication (Cohn &
Wardlaw, 2016). The organization must set monthly website traffic to make sure that they can
reach out to all their targeted customers. Using social media platforms like facebook, twitter and
others are one of the most critical aspects. Financial accounting or financial business report is
also one of the essential elements as it helps in understanding the current financial position of the
organization. No policies or strategies implemented can be successful unless due feedbacks are
taken on it. Marketing reports must be published so that all the involved stakeholders can get to
see an overview of the performance of the company.
Knowledge to be applied in future
 I have learned that abiding by the International Accounting Standards Board is of utmost
importance for the company
 I learned the importance of the marketing report that helps the management to know
about the overall functioning of all the company aspects like –
- Brand awareness,
- Lead generation,
- Customer acquisition,
- Thought leadership,
- Engagement

3BUSINESS COMMUNICATION
 I will apply this knowledge in the future so that I can get regular updates about all the
departments of my organizations (Beus, McCord & Zohar, 2016). This will also help me
to prepare an action plan to select the strategies that must be taken up by the organization
for meeting all the future goals and objectives.
 Safety policies, procedures, and protocols are to be used so that employees can get a safe
and sound workplace without fearing any health hazards.
Practical examples
 I have learned about the Enron scandal. This will help me to detect any errors going on
within the finances or the company revenue.
 I have learnt about the necessity of social media marketing on the modern day scenario so
that I can reach out to the targeted customers
 I will make all the employees get proper health insurance so that they are assured about
their workplace safety.
 I will be using the Safe Work Australia curriculum in my workplace in future to make
sure that all the employees are getting a safe and friendly work environment

4BUSINESS COMMUNICATION
References
Beus, J. M., McCord, M. A., & Zohar, D. (2016). Workplace safety: A review and research
synthesis. Organizational psychology review, 6(4), 352-381.
Cohn, J. B., & Wardlaw, M. I. (2016). Financing constraints and workplace safety. The Journal
of Finance, 71(5), 2017-2058.