Business Communication Report: Tesco and Asda Corporate Comm.

This report on business communication provides a comprehensive overview of the subject. It begins by defining business communication and then delves into different types of business information, their sources, and their purposes, illustrated with examples from Tesco PLC. The report further examines corporate communication strategies, comparing and contrasting Tesco and Asda's approaches, including advertising and vehicle livery. It evaluates external corporate communications, focusing on Tesco's website and the use of images, fonts, packaging, and page layout. The report also addresses legal and ethical issues related to business information, such as the Data Protection Act 1998, and ethical considerations. Finally, it explores operational issues, including the security of information, backup procedures, and business continuity plans, providing insights into how these aspects impact business communication. The report aims to provide a detailed analysis of business communication, offering practical examples and addressing key considerations for effective communication strategies.

BUSINESS
COMMUNICATION

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Different types of business information, their sources and purpose.....................................1
P2 Covered in PPT.....................................................................................................................2
P 3 Produce corporate communications.....................................................................................2
P 4 Evaluate the external corporate communications of an existing product.............................3
P5 - The legal and ethical issues in relation to the use of business information.........................3
P6- The operational issue in relation to the use of business information ...................................4
CONCLUSION................................................................................................................................6
REFERRENCES..............................................................................................................................6

INTRODUCTION
Business Communication relates to sharing of information between people within and
outside an organization that is performed for the commercial benefit of the organization. It can
also be defined as relaying of information within a business by its people. Effective
communication by business managers facilitates information sharing between company
employees and can substantially contribute to its commercial success (Bovee, 2010). This report
contains the study about different types of information that are related with business, different
methods from which internal business information can be gathered. The cooperate
communication plans that are to be followed by organisation and lastly the legal and the ethical
issues that re related with business communications.
TASK 1
P1 Different types of business information, their sources and purpose
The different types of business information can be classified as:
Verbal information is literally face to face which is seen as the best way to communicate.
This way there is less scope for misunderstanding and it allows for verbal and non-verbal
messages.
Written information is the use of physical symbols to represent words. Words are sounds
that make up speech. Other forms of physical representation, such as diagrams, graphs and charts
are also types of visual representation.
On screen information may be produced on-screen. This can be seen in multimedia TV
and CD-ROMs that combine text, graphics, animation, audio and video. Multimedia Multimedia
information can be text, graphics, audio, animation, video, data and many more. It is media and
content that uses a combination of different content forms ( Bhattacharya, 2010).
Web-based information is an information system that uses internet web technologies to
deliver information Types of information used by Tesco plc Verbal- Tesco information Written-
On screen- Tesco plc uses on screen communication with employees and customers.
The purpose of business information is that message need of this to provide more
information of what the organisation is about and what they are going to do in the future. This is
can be set out in many ways for example written information, Verbal information, Multimedia
information and Web-based information.
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These groups of providing information can be used to explain their organisation is about
such as Tesco plc. The purpose of business information is can be informing future development
to their organisation for example Tesco plc uses the media to communicate to other people about
development such as introducing the new?
Tesco bank box insurance? that tracks driving behaviour to encourage responsible driving
and help a better chance to get a cheaper insurance for people. The purpose of verbal information
at my chosen organisation Information shared verbally is shared in Tesco plc by creating meeting
with their colleagues this is because they talk about updates about things and what needs to be
done in the organisation ( Fairhurst and Grant, 2010).
P2 Covered in PPT
P 3 Produce corporate communications
The cooperate communications of two companies are evaluated below.
On evaluating Tesco and Asda while comparing and contrasting the two organisations on
their corporate communication with their customers and the differences in the how the two
organisations communicate with their audience and which organisations corporate
communications is most effective. 1. Advertising ? This is a form of promotion where a business
will advertise to let people know about their product whether it is on TV, leaflet or email. This
form of corporate communication is directed at customers or potential customers.
Advertising can be used to show promotional offers or new products and even when a
company is introducing a new service. So if Asda and Tesco advertise would be to promote their
products, introduce a new service, and to promote new offers. These are leaflets form the two
organisations Tesco and Asda. They are very similar in how the two organisations have set them
out in due to them being similar businesses and more or less providing the same service as each
other they are similar in design. The purpose and audience of both the leaflets is the same in the
way that they are promoting new offers that they have but the products that they are offering may
differ the audience slightly because Asda have alcohol which under 18s cant buy?(Griffin, and
et. al., 2010).
The style of the Asda is simple whereas the Tesco one looks completed by having irrelevant
images and not picture/animation of actual salt. The layout is better on the Asda one because it is
less clustered unlike the Tesco one. 1. Livery on vehicles ? The liver on a vehicle of company
represents the whole company and if that person has not seen the company their first impression
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will be on the livery alone so it needs to be effective. It is clear to see who the vans belong due to
both of them using their corporate colours and both are very bright and the structure of both of
them is organised and neither are clustered and completely un-readable.
P 4 Evaluate the external corporate communications of an existing product
External business communication is the exchange of information and messages between
an organization and its external customers outside its formal structure.
One way Tesco communicates to its external customers is their website. There are many
different methods used by the company’s website and these are: the use of images, the use of
fonts, Packaging and the page layout ( Schultz and Göritz, 2011).
The use of images can enhance a communication to audience, as we tend to remember
more of what we see than what we hear, therefore showing images is a better way of
communicated audience about the existing products and services.
Marketing communications and graphic designs are applied to the surface of the package
and the point of sale display.
A logo is a visual symbol of an organisation, this could vary from the signatures of the
Coca-Cola and Cadbury’s to the pure creation of the golden arches (The yellow ‘M’ that
symbolises McDonald’s. this is a communication tool that is a basic need to building a brand and
communicating with the target audience. Logos are a necessary part of a company’s image and
the key to their marketing success.
P5 - The legal and ethical issues in relation to the use of business information
Legal issues refer to dierent legislation to protect the business information from dierent
source of hackers. The types of legal law that exists are data Protection Act 1998, freedom of
information act 2000, Computer Misuse act 1990, Human Right Act 1998 and Privacy Act 1974.
The main three legal issues that I'll be discussing in detail will be Data Protection Act, Freedom
of Information Act 2000 and Computer Misuse Act 1990. Data Protection Act 1998 is the data
Protection Act controls how your personal information is used by organizations, businesses or
the government. Everyone responsible for using data has to follow strict rules called ‘data
protection principles’ (Grunig, 2013).
They must make sure the information is used fairly and lawfully used for limited,
specially stated purposes used in a way that is adequate, relevant and not excessive accurate
kept for no longer than is absolutely necessary handled according to people’s data protection
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rights kept safe and secure not transferred outside the UK without adequate protection In this
case Tesco follows all of these data protection principles to keep every bit of information safe
and guided so nothing goes wrong within the business or outside of the business. Tesco collect
personal information such as names, email address, billing address, delivery address, telephone
number, credit card details and this is all kept for the customer database.
Ethical Issues
Business ethics are moral principles concerning acceptable and unacceptable behaviour by
businesses. Codes of practice exist in organisations to maintain business ethics on:
Use of email✓
Internet✓
Whistle-blowing✓
Organisational policies✓
Information ownership✓
Picture✓
P6- The operational issue in relation to the use of business information
The operation issues in relation to the use of a business, it will also state what they area
and why they are important and also the benefits of doing it well Security of information:
Security of information, is when a organisation has to make sure that all information held at the
origination is safe and not accessible by unauthorised personnel, if it is accessed by unauthorized
personnel than the organisation is liable The way that this relates to Tesco PLC is through the
following, Tesco PLC are a organisation that holds information about their customers and
suppliers and in order to protect the information they have security procedures that help Tesco
PLC protect the information being accessed by unauthorsed personnel Backups: In information
technology, a backup, or the process of backing up, refers to the copying and archiving of
computer data so it may be used to restore the original after a data loss event This relates to
Tesco PLC as they do hold information about suppliers and customers and other organisational
information and in case of a disaster they have to have multiple backup storage facilities, these
facilities can be on and off (Robles, 2012).
Tesco PLC have set rules and policies that will make sure that the employees ensure it occurs
Business continuances plan: The organisation is in charge of such continuance plans, the
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organisation can provide guidance and instructions to employees, they communicate this through
training and emails or meetings Business continuance referred to as describes the processes and
procedures an organization puts in place to ensure that essential functions can continue during
and after a disaster. Business continuance planning seeks to prevent interruption of mission-
critical services, and to re-establish full functioning as swiftly and smoothly as possible.
P7 -Outline electronic and non-electronic methods for communicating business information,
usingexamples for different types of audience
The different types of electronic and non electronic methods that are used by Tesco are:
TYPES OF ELECTRONIC METHODS
Mobile Phones Mobile phones are smartphones that are used by Thorpe Park to
communicate with customers and employees. This is done using instant
messages and phone calls which does not require special hardware. Both
males and females can have access of mobile phones.
Internet The Internet is a valuable business tool for research and for comparing
products, supply and prices. Under internet, Thorpe Park uses social media
like YouTube, Facebook, twitter etc to communicate information. Customers
are to give reviews on this social medias for instance if a customer enjoys a
SAW ride at Thorpe Park, he or she will give a review out of 5.
Video
Conferencing
This is when the Thorpe Park uses web cameras at different locations. An
example of video conferencing is when the business will be using Skype with
the other board members located at the other branch location in Europe
(Willmott, 2011).
Video conferencing can be done by 2 people and above therefore travelling
cost is minimises for the business since i.e the meetings of the business is
done through webcam. This can be done by all genders and the age range of
any employee.
Non-electronic include Letter: Tesco PLC uses letter in many different ways in order to contact
their many different departments and personnel, Tesco PLC uses letter to contact their suppliers
with invoices, they also use letters to contact employees to inform them about personnel matters,
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Tesco PLC also use letters to contact their customers if they are replying about queries or
complaints Memorandum: Tesco PLC dont use memorandums as they are out dated and they
tend to use up to date methods, memorandums is a written message in business that informs
employees about a particular matter (Grunig, 2012).Memorandum have now largely been
replaced by e-mail and SMS Fax Tesco PLC would use faxes in order to send through invoice
sheets to their suppliers, they would use faxes to message or contact their internal or external
customers.
CONCLUSION
From the above report it can be concluded that communication is the tool which helps
Tesco in communicating with its employees and customers effectively. The effective
communication eliminates the miss management from the business concern. Report concludes
effective way of transferring business information helps to increase the number of customers for
the organisation.
REFERRENCES
Books and journals
Bovee, C.L., 2010. Business Communication Today, 10/e. Pearson Education India.
Du, S., Bhattacharya, C.B. and Sen, S., 2010. Maximizing business returns to corporate social
responsibility (CSR): The role of CSR communication. International Journal of
Management Reviews.12(1). pp.8-19.
Fairhurst, G.T. and Grant, D., 2010. The social construction of leadership: A sailing guide.
Management Communication Quarterly. 24(2). pp.171-210.
Griffin, E.A., and et.al., 2010. A First Look at Communication Theory, Em Griffin. Details:
Boston: McGraw-Hill Higher Education. 2009. pp.230-265.
Grunig, J.E., 2013. Excellence in public relations and communication management. Routledge.
Guffey, M.E. and Loewy, D., 2010. Business communication: Process and product. Cengage
Learning.
Guffey, M.E. and Loewy, D., 2012. Essentials of business communication. Cengage Learning.
Robles, M.M., 2012. Executive perceptions of the top 10 soft skills needed in today’s workplace.
Business Communication Quarterly. 75(4). pp.453-465.
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Schultz, F., Utz, S. and Göritz, A., 2011. Is the medium the message? Perceptions of and
reactions to crisis communication via twitter, blogs and traditional media. Public
relations review. 37(1). pp.20-27.
Wagner, N., Hassanein, K. and Head, M., 2010. Computer use by older adults: A multi-
disciplinary review. Computers in human behaviour. 26(5). pp.870-882.
Welch, M., 2012. Appropriateness and acceptability: Employee perspectives of internal
communication. Public Relations Review. 38(2). pp.246-254.
Willmott, H., 2011. Journal list fetishism and the perversion of scholarship: reactivity and the
ABS list. Organization. 18(4). pp.429-442.
Online
Electronic Methods of Communication in Business. 2017. [Online]. Available through:
<http://smallbusiness.chron.com/electronic-methods-communication-business-
2934.html>. [Accessed on 5th June 2017].
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