Unit 4 Business Communication Report: Tesco's Internal Strategies

This report analyzes Tesco's internal business communication strategies, as part of a BTEC Level 3 Diploma in Business Unit 4 assignment. The report focuses on presenting complex internal business information using three different communication methods suitable for the user's needs. The chosen methods are verbal, written, and email communication. The report details Tesco's mission, aims, and objectives, providing context for the communication methods used. Verbal communication is presented as a personal method, while written communication includes emails, memos, and reports. The report emphasizes the importance of professional image in written communication. The analysis is supported by references to relevant academic sources.

Business Communication
Task 2

Introduction
Business communication is the process of exchange of information
regarding business context. Present complex business information
using three different methods appropriate to the user's need. In this
presentation I will present the internal business information using three
different types of communication methods which are appropriate to the
user's needs. I have chosen Tesco to do my research upon the three
types of methods of communication.

Communication

P2 Present Complex of Internal
business information
 Mission of Tesco: “Creating value for customers, to earn their
lifetime loyalty"
 Tesco’s aims:
1) To grow the UK core.
2) To be an outstanding international retailer in stores and online.
3) To be as strong in everything we sell as we are in food.

Cont...
Objectives:
 To maximise sales and with doing so increase their profits.
 Introduce more healthy eating products into the wide range of
groceries they supply
 Tesco aim to develop a large Internet shopping site.
 To provide jobs to their local community.

Internal Communication
 Verbal- Verbal communication is simply speaking. This can be done
one-on-one, in a group setting, over the phone, etc. Verbal
communication is a personal means of communication and should be
utilized more than just emails or phone calls when possible.
 Written- You can't avoid written communication in the workplace;
it's everywhere. Emails, memos, reports, and other written documents
are all part of every day business life.

Cont...
• Email- It is a lifesaver for many people, especially in the business
world. If you rely on emails and memos to conduct your business,
it's very important to portray a professional image.

References
Kaul, A., 2014. Effective business communication. PHI Learning Pvt.
Ltd.
Mai, R. and Hoffmann, S., 2014. Accents in business communication:
An integrative model and propositions for future research. Journal
of Consumer Psychology. 24(1). pp.137-158.
Moshiri, F. and Cardon, P., 2014. The state of business communication
classes: A national survey. Business and Professional
Communication Quarterly. 77(3). pp.312-329.