Business Communication in Practice: Examining Tesco's Mission & Vision

This essay provides an overview of business communication, defining it as the sharing of information within and outside an organization for commercial benefit. It outlines three different methods of communication: written, visual, and verbal, emphasizing the importance of listening in verbal communication. The essay then focuses on Tesco, detailing its mission to understand customers, meet their needs, and act responsibly, supported by its underwriting values. It further explains Tesco's vision of a growing, innovative business that inspires trust and loyalty. Finally, the essay lists Tesco's objectives, including business growth, innovation, local and global success, and customer and colleague loyalty, citing several academic references to support its analysis. Desklib offers a platform for students to access similar solved assignments and past papers for further study.

BUSINESS
COMMUNICATION

INTRODUCTION
Business Communication relates to sharing
of information between people within and
outside an organization that is performed
for the commercial benefit of the
organization. It can also be defined as
relaying of information within a business
by its people.

Three different methods appropriate to the users
needs
Written communication: Written communication involves any
type of interaction that makes use of the written word.
Visual Communication: Visual communication is direct face-to-
face communication between two or more individuals.
Speeches, presentations, discussions, meetings are all
forms of oral communication.
Verbal communication:- It has more to do with listening than
speaking because you are always dealing with an audience.

MISION OF TESCO
There are mention the main missions of company:-
 Understand customers
 Be first to meet their needs
 Act responsibly form communities

VISION OF TESCO
The TU vision is supported by our Tesco Underwriting values which provide the
foundation for everything we do. Our values were created by the people who
work here –they reflect the shared values of both of our shareholders and
really describe what working at Tesco underwriting means to us.
Insurance is all about protecting what’s valuable, and our five value gems represent
what is precious to Tesco Underwriting

OBJECTIVES
There are mentioned below the objectives of TESCO :-
 A growing business, full of opportunities
 Modern, innovative and full of ideas
 Winners locally whilst applying our skills globally
 Inspiring, earning trust and loyalty from customers, our
colleagues and communities.

REFERENCES
Bovee, C.L., 2010. Business Communication Today, 10/e.
Pearson Education India.
Du, S., Bhattacharya, C.B. and Sen, S., 2010. Maximizing
business returns to corporate social responsibility (CSR):
The role of CSR communication. International Journal of
Management Reviews.12(1). pp.8-19.
Fairhurst, G.T. and Grant, D., 2010. The social construction of
leadership: A sailing guide. Management Communication
Quarterly. 24(2). pp.171-210.
Griffin, E.A., and et.al., 2010. A First Look at Communication
Theory, Em Griffin. Details: Boston: McGraw-Hill Higher
Education. 2009. pp.230-265.