Business Communication Theories & Travel Agency Strategies Report

This report delves into the critical role of business communication within a travel agency context, examining various organizational communication theories such as Bureaucracy Theory and Theory X and Y, and their impact on business activities. It identifies significant barriers preventing people from booking holidays abroad, including financial concerns, planning complexities, safety concerns, health issues, and language barriers. Furthermore, the report outlines strategies that travel agencies can implement to overcome these barriers, emphasizing the importance of budget planning, leveraging internet resources, prioritizing safety and health, utilizing body language for communication, and fostering social connections to combat loneliness. The conclusion underscores the importance of effective business communication for mutual understanding and successful business operations, advocating for the strategic application of communication theories and barrier mitigation strategies to enhance the travel experience.

Individual report

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Defines different organisation theories ......................................................................................1
Evaluating the barriers preventing people from booking holidays abroad.................................2
Outlining the strategies of travel agency which has implemented to overcome these barriers. .3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
It is identified that the business communication plays a major role in conducting the
procedures and functions within the business enterprise. It is very important for the organisation
to communicate effectively in order to have growth. The business communication is considered
as an integral part of the enterprise. The effective communication helps the companies in manage
all the work activities and perform the different functions in an effective and efficient manner.
The business communications plays an important role within the performance of employees.
This is the report which is based on the case study of travel agency. (Bolten, J., 2020). This is the
report which will include the different business communication theories, the different barriers
which is preventing people from booking holidays in abroad and at last it will include strategies
of travel agency.
MAIN BODY
Defines different organisation theories
The organisation communication is a broad concept which attributes several form of
communication which enables the organisation to elevate it growth index in terms of profit and
market value. This system is the interchange of information between the individuals and groups
in different organisation. The mode of communication it attributes in verbal or non-verbal,
formal or informal , oral or written etc. The organisation communication helps in achieving tasks
which is associated with special roles and responsibility. In order to attain effective interaction
there is need to address the principle of 7C'S which signifies the clarity, correctness, conciseness,
courtesy,concreteness, consideration and completeness. Apart from principles there are some
basic theories on organisation communication which are given below:
 Bureaucracy theory: this theory derived by Max Weber which attributes broad level of
formal structure. This theory follows a certain order which takes the structure of
hierarchical approach in which every individual member has to convey to its superior
until it is made in notice to the high command. The structure of communication which
clearly defines the roles and responsibilities of the organisation. The showcase of the
theory which will effectively states, controlling the strict workforce of the employees,
making sure that the chain of command and the postulates of the workplace are specifies
and standardized.(Naidoo, J. and Dulek, R.E., 2022)
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 Acceptance Theory of Authority: the development in this theory by Chester Barnard in
the book of functions of executive. The organisation servers informally have three major
functions, such as, communication, maintenance of self-respect and integrity, cohesive
security. The theory laid down authority that the manager authority will depend on the
subordinate, which accepts the duties and rights to give orders which are compelling.
Theory X and Theory Y - it is the theory which relates to the motivation, given by
the McGregor. In this theory, the people are described as the important assets of the organisation,
this theory promote the creativity and develop the self control. In this theory, the ways to
motivate the employee's would also discuss, to improve the performance of the employee's. In
this theory the suggestions are given to motivate the employee's like, to awarded the employee,
as per their performance. Eventually, it will helps the organisation to achieve the goals of the
company. The main motive of this theory is to build the confidence in the employee's, to
motivate the employee's and to get the continuos growth in the business.(Husein, U.M., 2018)
Evaluating the barriers preventing people from booking holidays abroad.
Usually the people travel to release their stress, movement from one place to another
change the air and the environment for the person to get relief from all the tensions and the mind
stress. But, if the travelling become uncomfortable then, it will give more stress and tiredness.
There are some reasons, which makes the travelling stressful it involves, feeling uneasy with the
environment, air travel expenses etc.
 Financial Concerns- the most important thing which matters in travelling abroad
is the financial budget, all the person decided their financial budget before
leaving. If the budget got disturb due to rising the prices of tickets of airlines it
will become the barrier for the tourist and give stress in their mind.
 Planning Travel- to plan the travelling to go abroad will give the stress in the
mind of the people, for travelling the person has to search the places to visit, to
stay and according to that plan the budget. These would become the barrier while
plan to travel.(Martínez, and et.al., 2019)
 Safety Concern- This is the barrier which can be faced by the people where they night
face the issue of safety concern for travelling abroad. It is very important for the people
to take safety measures.
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 Getting sick- This is considered as an unexpected event which can be occur at any point
of time and can be barrier for the people in order to make their trip memorable.
 Lack of Language- Every country has their native language which is an barrier for the
people that stops them from booking holidays to abroad as people are not able to speak
local languages while interacting with others this results in different emotions such as
dis-encouragement, loneliness, anger etc. Body language, sign language, gestures and
smiles are some of power full way to communicate but every single man cannot use this
in a proper manner. (Karpunina, and et.al., , 2020)
 Loneliness- This is considered as one of the travelling problem which affects everyone.
The feeling of loneliness can ruin the trip as sudden change in circumstance can really
change the attitude towards travelling. The people emotions are affected which not only
leads to depression this barrier prevents in booking holiday to abroad.
Outlining the strategies of travel agency which has implemented to overcome these barriers
There are various strategies which can be considered by the business organisation in
order to overcome with the barriers which are discussed below:
 It is very important for the individual to plan the trip according to the budget. In order to
overcome with the financial aspect the individual is required to check over the balance
and then plan for the booking so that further it does not develop issue regarding the
financial aspect of travelling.
 In order to plan the travelling effective the people can focus on the various strategies and
can look over the various internet sources and plan according to the days which are
required by the individual. This will help in having a smooth trip.
 In order to over come with the safety barrier it is very important that the individual is
convened of their health and carry the necessary items in their bag. There are various
planning for the safety which need to be kept in mind in order to travel safely. Also the
individual need to focus on the health aspect where they can consume healthy products
while travelling.
 In order to overcome with the language barrier where the people might face issue because
of the different languages. In this aspect the individual can use the body language,
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gestures in order to guide and explain to the people who are from different country and if
they are not understanding the language.
 In order to overcome with the loneliness the people can choose the right company with
them in order to not face loneliness. The people as their family and friends are living in
abroad so in this case they can talk over phone call video call in order to eliminate the
loneliness. (Coombs, T.W., 2018)
CONCLUSION
From the above report it has been concluded that the business communication is most
important aspect in order to communicate effectively and efficiently. This will help the
organisation and people to understand the view points of each other. There are various different
business organisation theories which are discussed and this has a great impact over the business
activities. It is very important for the people to analyse which are the barriers in order to prevent
them from travelling abroad. There are various barrier such as financial, communication,
loneliness etc. it is very important that the people use strategies in order to overcame with these
barriers.
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REFERENCES
Books and Journals
Bolten, J., 2020. Intercultural business communication: An interactive approach. In Exploring
the rhetoric of international professional communication (pp. 139-155). Routledge.
Naidoo, J. and Dulek, R.E., 2022. Artificial intelligence in business communication: a
snapshot. International Journal of Business Communication, 59(1), pp.126-147.
Husein, U.M., 2018. Islam, communication and accounting. Journal of Islamic Accounting and
Business Research.
Martínez, and et.al., 2019. Exploring family business brands: Understanding predictors and
effects. Journal of Family Business Strategy, 10(1), pp.57-68.
Karpunina, and et.al., , 2020. The way to perfection and safety: about motives of business
development in the digital environment. In Digital Future Economic Growth, Social
Adaptation, and Technological Perspectives (pp. 95-104). Springer, Cham.
Coombs, T.W., 2018. Crisis communication. Encyclopedia of public relations, 2.
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