CFPBUS004: Business Communication Report - UK Transport Manager

This report examines the crucial role of communication in business operations, using a case study of a UK Transport Manager to illustrate key concepts. It delves into various forms of communication, including face-to-face interactions, emails, and meetings, and explores their practical applications. The report highlights the principles of effective communication, such as clarity and attention, and analyzes how these principles are applied within the London Underground. It identifies common communication barriers, such as language differences and overcrowding, and proposes practical recommendations for overcoming these challenges. The analysis covers the implications of different communication methods, emphasizing how effective communication contributes to better operations and customer satisfaction. The report also discusses the principles behind effective organizational communications and evaluates the communication strategies employed by the UK Transport Manager, offering insights into how to improve communication practices and achieve organizational goals.

Business Foundation

Abstract
The current study is based upon the communication and its principles which help to
clearly share the information with each others. The study is based upon the case study for UK
transport manager in which different forms of communication is applied such that face to face
communication, telephone, meeting and email. Further principles are discussed such that clarity,
attention, avoiding of vague words etc. Also, study apply the principle of communication within
the London Underground and examine barriers of communication and then recommending the
ways to overcome challenge as well.

Table of Contents
Abstract ...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
Literature review..............................................................................................................................1
Different forms of communication.........................................................................................1
Examples ...............................................................................................................................1
Principles of an effective communication..............................................................................2
Analysis and discussion...................................................................................................................3
Implication of using communication methods.......................................................................3
Different forms of communication help to attain better operations.......................................3
Principle behind effective organizational communications...................................................4
Communication evaluation..............................................................................................................4
Barriers of communication.....................................................................................................4
Recommendations..................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Communication is all about exchanging the information by speaking, writing and with
different forms of medium. In the same way, current study is also help to shed a light on
importance of communication in a company so that company may meet the define aim. Also,
every company uses their own form of communication and in this study, various forms are
determined. Further, the study is for UK Transport manager which focused upon the principles
of effective communication and determine the purpose of using communication within a
working place. Also, with the help of effective communication form, company is able to transfer
the data from the sender to receiver in order to meet the define aim. Further the study also
analyses the barriers which affect the communication and then provide the ways through which
the barrier may overcome which in turn assist to clearly share the information to each other.
Literature review
Different forms of communication
In the view of Haynes, Nunnington and Eccles (2017) communication is the best method
through which the information can be shared easily between each other. With an effective
communication strategy, employees and management interact with each other and reach to an
organizational goals. Hence, its purpose is to improve the organizational practice and reduce
error. Also with the help of effective communication strategy, company boost the customer
relationship and in this way, customer loyalty is increases. There are many forms of
communication strategy that helps to maintain relationship between employees and customers.
Such that Hardt (2019) stated that email which is the most common form of communication
which is used by the company in order to share information formal as well as informally, so it is
a written mode of communication. Even sending an email is takes only a second and also one of
the convenient way among other form. As speed is consider one of the most essential thing
within a business and that is why, it is used. On contrary, disadvantages of using email is such
that many times it is ignored and also cause misunderstanding, virus attack and may be hacked
by hackers where all the personal information may will be shared.
Examples
Kamaruddin, Izehari and Sukimin (2017) present that meeting is another form of
communication where a specific agenda is discussed within a firm. Through this, methods,
employees are also share their views and help company in decision making process. Using
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meeting as a communication form, complex problem may also solved while it takes a lot of time
which take away from being productive. Finne and Grönroos (2017) also argued that with the
help of meeting, company is able to discuss the growth and stability of an organization when
they are poorly managed before. Sometimes, it is analyzed that this may affect the result and due
to strong discussion, many time, inability to arrive at a strong decision as well.
Face to face communication is consider another mode of communication which plays an
important role in the success of a company. Guggenmos and Bennett (2020) stated that with the
help of face to face discussion, company boost the success of relationship (employee- employer)
and generate the trust and transparency easily. Moreover, it also help to provide a chance to
understand the body language and consider most effective as compared to others. On contrary, ,.,
argued that it is one of the time consuming method of communication and not effective for large
meeting. Moreover, many of the employees are not make them comfortable to present
themselves within a single person.
Principles of an effective communication
In the view of Ren and Liu (2018) there are some principle of effective communication
such that clarity in which sender should be clearly share the information. Next is, appropriate
language that means make sure that they should not use any vague words while sharing an
information. Attention is the next principle in which receiver of an information should clearly
understand the meaning and proper attentive as well. On the other side, Amiri and et.al., (2020)
argued that there must be consistency in an objectives which means make sure that proper
policies should be laid down for it and also comply with define aim an objectives. So it is clearly
reflected that with with the help of effective principle of communication, organization share the
views and provide exact information to the employers as well.
In addition to this, with the help of effective communication principles, there is an
effective exchange of information and company also faces many barriers that may also affect the
organization process. So there is a need to comply with all principle and then leads a business
towards success.
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Analysis and discussion
Implication of using communication methods
As communication plays an important role in the success of a company and that is why,
London underground is also uses different methods of communication in order to let the
employees understand about new information. This is also analyzed that different
communication channels such that email, meeting, face to face methods are creates positive
impact upon the customer and staff because in order to make sure that the get proper information
related to business (Guo and Zhao, 2019). As London Underground is also make sure that they
provide proper and safe transportation facilities to their customers so that they provide easy and
safe traveling facilities to their customers. Also, company use telephone as a communication
channel in order to take a feedback and make a booking so that it will creates a positive impact
upon operations.
Further in London Underground, the main purpose of communication is to make sure
that there is a proper flow of communication and also with the help of effective communication,
proper coordination will developed which in turn assist the company to meet the define aim and
objectives.
Different forms of communication help to attain better operations
Company used online form of communication channel in which they may post a new
facility added by the company in order to manage the work in efficient way, so that they may
overcome the issue of communication. Also, it provide personalized services to their customers
in order to enhance the customer satisfaction which in turn leads to creates positive impact upon
the business operations. In addition to this, it is also analyzed that London Underground may
also use social media in which they determine the views from customer by posting an
advertisement within Facebook and Twitter so that they may take all necessary information from
the post only.
Company uses email for dropping important notice to the selected employees. While, it
also conduct meeting for discussing on the serious issue with regards to business growth and
also perform face to face communication with the employees when workers face any complex
issue related to professional and personal matter.
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Principle behind effective organizational communications
The principle of communication is also help the tube manager in order to improve the
communication practice because there is a need to provide proper communication between
employees and customers and that is why, they make sure that they use proper words in order to
clearly communicate with them (Werhane, 2019). Also, make sure while using telephones as a
communication strategy, they do not use any vague words which creates negative impact upon
the entire business. Also, they uses social media in which company should make sure that there
must be proper content which help to attract range of customers and this in turn leads enhance
the overall business performance.
Communication evaluation
Barriers of communication
Company faces many barrier in regards to communication such that lack of attention and
interest, differences in the views point, physical disability like hearing problems or speech
difficulties. In the context of a company, while making booking by a customers, most of them
faces language barrier and that is why they cannot understand the things in better way and this is
tune affect the overall business. As London underground deal with many customers who belongs
to different background and that is why, many of them faces language barrier. In addition to this,
over- crowding is another barrier which is faced by the company and this in turn may affect the
travel agencies and passengers even do not make themselves comfortable within a premises.
Recommendations
It is recommended to the company that they may use online translator in which they may
easily understand the words and make themselves comfortable as well. Overcrowding can be
overcome by adding more tubes within a underground station and in order to avoid
overcrowding spaces, it is recommended to the company to offer them a big space like make lift
for the people and even make sure that there is a new staff members allotting to handle the
situation of overcrowding. Also, company should provide effective training and also recruit
multi- linguistic employees who easily communicate the things with the customers and this in
turn help to meet the define aim and objectives as well. In this way, it is analyzed that for
improving communication, company should make sure that there should be no physical barrier
and emotional barrier because it may affect the results in opposite manner and that is why, it
somehow affect the communication level of London Underground. But by applying the
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recommended ways, company may also overcome the barriers and sustain a brand image at
international level.
CONCLUSION
By summing up above report, it has been concluded that there are many barriers faces by
the company with regards to communication and by implementing different strategies and model
of communication, it is easy for the company to minimize the challenges. Further, study
concluded different forms of communication methods which can be applied by the company in
order to share the information correctly with the staff and customers. Also with the help of
effective communication method such that social media, telephone and personalized item,
company may communicate the views to customers.
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REFERENCES
Books and Journals
Amiri, I. S. and et.al., 2020. Chip to chip communication through the photonic integrated circuit:
A new paradigm to optical VLSI. Optik.202. p.163588.
Finne, Å. and Grönroos, C., 2017. Communication-in-use: customer-integrated marketing
communication. European Journal of Marketing.
Guggenmos, R. and Bennett, G.B., 2020. The effects of company image and communication
platform alignment on investor information processing. Available at SSRN 2650169.
Guo, T. T. and Zhao, Z. X., 2019. The discourse analysis of e-business instant communication
from the perspective of Politeness Principle. International Journal of English
Linguistics.9(2). pp.174-188.
Hardt, H., 2019. In The Company Of Media: Cultural Constructions Of Communication, 1920's
To 1930's. Routledge.
Haynes, B., Nunnington, N. and Eccles, T., 2017. Purpose: How company and corporate
strategies can be aligned. In Corporate Real Estate Asset Management (pp. 50-76).
Routledge.
Kamaruddin, S. N. D. M., Izehari, Z. F. and Sukimin, I. S., 2017. Language Needs Analysis: An
Initial Investigation on Malaysian Drivers for Alternative Taxi Company. Asian Journal
of Social Science Studies.2(4). p.45.
Ren, D. and Liu, Y., 2018. Analysis of Politeness Principle in Business. Academic Journal of
Business & Management.2(4). pp.64-71.
Werhane, P. H., 2019. The principle of double effect and moral risk: Some case-studies of US
transnational corporations. In Systems Thinking and Moral Imagination(pp. 345-358).
Springer, Cham.
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