Business Communication: UK Vaccination Campaign Communication Analysis

This report assesses business communication strategies employed during the UK's Covid-19 vaccination campaign. It begins by introducing the importance of effective communication in organizations, particularly in crisis situations. The report discusses general theories of organizational communication, such as Structuration Theory and Communication Accommodation Theory, evaluating their relevance to the vaccination campaign. It identifies communication barriers that hindered vaccine uptake, including physical and emotional/cultural barriers, and a lack of eye contact. Furthermore, the report illustrates government strategies implemented to overcome these barriers, such as raising awareness about body language and actively soliciting and providing feedback. The analysis emphasizes the role of clear and consistent communication in achieving the campaign's objectives and promoting public health, highlighting the importance of adapting communication strategies to address specific challenges and ensure widespread understanding and cooperation. The report concludes by summarizing the key findings and reinforcing the significance of effective communication in public health initiatives.

Business
Communication
Assessment

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Discuss the some of the general theories of organisational communication...............................1
Evaluate the barriers of communication preventing people getting the vaccines........................3
Illustrate government strategies to overcome these barriers........................................................3
CONCLUSION................................................................................................................................3

INTRODUCTION
Business communication is systematic process of sharing information between people
within and outside a company. Through making better effective communication is how
employees and management interact to each organisational goal. It has objective to develop
organisational practises and reduces errors (Sharma., 2021). The main use of business
communication in corporates to making proper presentation, communicate within clients
effectively. In this report, it covers about overall United Kingdom situation of Covid-19 which
is slowly reduce the cases and discuss about the theory of communication along with preventing
at the time of Covid Pro vaccination campaign. There is some of strategies which government
overcome from these barriers. The only objective of making this leaflet report to highlight
accomplishments that Covid campaign get succeeded.
MAIN BODY.
Discuss the some of the general theories of organisational communication.
There are some of general theories of business communication such as Structuration theory
and Communication Accommodation theories that help to make better communication process
within organisation. As per the situation in UK, the vaccination campaign was successfully
handled. In that two effective organisation general communication theory would have been
suitable where it help to reduce the challenges as well as issues that makes faces by organisation.
As the mainly the procedure of communication can be termed as what exactly people are making
effective thought process where every individual has their own perspective or can say that view
point which make more influence the communication. If the communication is having clarity
then it will easily get to better understand by the people (Akimov and Malin., 2020). As the
business or organisation communication consists importance to make convey clear, strong
messages about strategy with the customer services and branding. Effective strong business
consistent message tailored to audience where internal communication builds rapport among
employees and managers encourages team work and collaboration. Through good
communication are having vital to business profit margins and reputation. Employees who better
communicate and having clarity about what exactly organisation’s vision to company
successfully. There are the certain ways to improve communication in business:
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 Building the better teams: Through effective communication build a positive
atmosphere work team can flourish. There is communication positive and encouraging
team members become through stronger where work within team.
 Mitigate the misunderstanding challenges: Misunderstanding is one of major
consequences on which communication that creates more better work attainment. If the
communication is in effective manner then it eliminates the misunderstandings to
resolve the challenges.
 Improvising customer services: Business need to know that customer want the need
from them to serve them. Forming business relationship with client is only happen
through effective communication.
There are using of two communication theories Adaptive Structuration theory and
Communication Accommodation theory in communication.
 Adaptive structure Theory: According to this theory, it is one of the most influence
which determined about group dynamic where it creates two complicated to be reduced a
dew proposition or predictable chain of events. This communication theory is composed
by M. Scott Poole where he believes that team or group member uses rules and
regulations to better accomplish goals. As the theory is better seek to understand the
types of structure that provided towards advanced technologies and structure that actually
emergence where action people to better interact within the these technologies. Thus, this
theory is mainly focus to adapt the task and communication for handled through social
structure, rules and regulation provided by technologies and institutions as basis of
human activity. This theory is purports that structure in technology and structures to
attain main task for attain goal.
 Communication Accommodation theory: This theory is having better motivational
aspects and results of transference of communication styles between two people.
According to this communication theory it explain that people are generally transfer their
communication where happen through two factors such as Convergence and Divergence.
Convergence is the process where people tend the people tend to adapt the other’s person
communication featured to eliminate the social differences (Shedafa , 2020). Divergence
is the process of making contradicts the method of better adaptive and it non verbal
differences between intercalants.
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Evaluation:
From the above communication theories the suitable theory which can used for making
vaccination campaign that is Adaptive Structure theory of communication where it makes better
work arrangements to gain more knowledge. In the Covid Pro Vaccination camp in UK Adaptive
structure theory of communication helps to making it successful by using resources or
equipment, setting certain rules and regulation where team member can reduce as much as
uncertainty factors.
Evaluate the barriers of communication preventing people getting the vaccines.
Communication barriers is anything that prevents us from receiving and having better
understanding the messages towards others to better convey the information and ideas thought.
In simple words, the communication barrier is to make happen when some issues prevents during
communication with people and have not understand properly. There are some of barrier of
communication on which people have been faces during Covid Pro Vaccination Campaign in
UK.
 Physical Barrier: According to this communication barrier it enhance some background
noise, poor malfunctioning equipment, bad hearing poor eye sight speech impediment. In
Covid Pro Vaccination campaign makes more issues when some unwanted noises
creating level of disturbance in vaccination centre.
 Emotional or Culture barrier of communication: This type of barrier is related
towards the emotions, anger and having right to believe time towards superior to affect
the objectivity (Marsen, 2020). During the vaccination camp there were some of
emergency cases that was high level of disturbance such as sudden death, people were
not following protocols, some of them are shows their frustration for not getting proper
vaccinated.
 Lack of Eye contact: Through this barrier this make more barrier to raising some of
doubts for listener and losing their attention making feel suspicious mention visible. For
the Covid Pro Vaccination campaign many people were there who are not properly eye
contact with speaker. With this, it generates the high barriers by people are not coordinate
within campaign team members on which vaccination procedure. Thus, this type of
barrier can make more complex situation.
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Illustrate government strategies to overcome these barriers.
As in Covid Pro Vaccination Campaign in UK is facing more challenges where
volunteers are not coordinating effectively. To this government of UK has implies some of the
strategies to overcome from communication barriers where Covid vaccination campaign to gain
more people support and coordination where more positivity and create better awareness to
execute vaccination in systematic manner such as:
 To aware about body language: The body language is most important part of
communication where non verbal cues can play a large in effective communication. The
UK Government has strategy create where they are going to appoint communication
experts through which their body language change people interaction. Posture can be
form of body language so sure sitting up straight to indicate respect conversation.
Government would also implement digital way to promote vaccination information on
which local people of UK can understand to attain more competitive advantages.
 Request and provide feedback: To offering asked feedbacks shows that other person is
saying as well as their opinion on topic being discussed (Durão., Mateus and de Brito.,
2020). In this government of UK make provide proper feedback session on which
government make realise that what are the actual requirement which makes effective
Covid Pro Vaccination Campaign
CONCLUSION
From above business communication assessment is summarised where it described about
general theories and importance of organisational way of communication. Apart from it,
different communication barriers are the one of important aspect which makes more
vulnerable to generate more issues to attain more people interaction effectively. Apart from
government strategies are promote vaccination and reduce the barriers to attain more
customer interaction as well as to make them understand about the importance of
Vaccination through communication.
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