Business Communication Theories in Vaccination Campaign Success

This report examines the role of business communication in vaccination campaigns, focusing on general organizational communication theories such as formal, oral, directional, internal, and the 7 C's theory. It identifies key barriers to effective communication, including psychological, physical, and cultural obstacles that hinder vaccination efforts. The report further outlines government strategies to overcome these barriers, such as addressing language differences, psychological concerns, emotionality, and physical limitations through technological advancements and targeted communication. The analysis emphasizes the importance of clear, accessible information and proactive engagement to ensure successful vaccination campaigns. This student contributed assignment is available on Desklib, a platform providing a wide range of study resources for students.

BUSINESS
COMMUNICATIONS

ABSTRACT
Communication is the medium of exchanging the information to the individual in order to
make them understand. It plays significant role in the accomplishment of the business goals as
there are general theories of communication which includes oral, formal, directional, internal
which helps in understanding the considerations to business communication. There are some
barriers of communication which hurdle the successful accomplishment of the vaccination
campaign and some strategies are discussed in order to overcome these barriers.

INTRODUCTION
Communication is defines as the medium of exchanging the fact, ideas ad information
from one person to another to make them understand. There are different type of companies
which are operating in the market as some are non-profits , companies and government agencies
that are running their operation with the help of suing correct medium of communications.
Effective communication helps the employees to understand their to-do-task so that they can
contribute to the growth of the business organisation. This report is based on the vaccination
campaign which was organised earlier(Sarachuk and Magdalena, 2020). This report will cover
the general theories of organisational communication also identify the barriers of communication
which were faced at the time of vaccination campaigns.. Lastly, It will analyse the strategies for
the government in order to overcome from these barriers.
MAIN BODY
Discuss some general theories of the organizational communication.
This is the main considerationtThere are some theories related to the communication
which are explained as follows:
 Formal communication theory: It refers to the flow of official information with the
help of predefined routes and channels. The information is being controlled by the higher
authorities as it flows in a hierarchical structure. Each person is accountable to their
respective seniors with the aim of having proper flow of information to the concerned
bodies.
 Oral communication theory: It implies communication through mouth which also
includes conversing with each other and have the direct conversation or it can be the
telephonic conversation. Discussion, speeches, presentations are all forms of oral
communication. This helps in expressing the emotions and the view points of the
individual so they can complete their task with the right instructions.
 Directional communication theory: It means that individual must be mindful of the
expectations and depth of the message when communicating in different directions.
Lateral communication is all about keeping the medium and content of message which
make the message attractive. This helps in the making the things right as per the overall
consideration of the business.

 Internal communication theory: It is the function responsible for effective
communication among the participants within the company(LeClaire, 2020). Internal
communications is meant by a group of processes which are responsible for the effective
information which is being circulation and collaboration among the participation in an
organisation. This also helps in getting the things at the right place so that all the things
can be achieved as per the pre-defined goals.
 7 C's theory: It is the set of communication aspects which ensures the they are effective
and includes clarity, correctness, conciseness, courtesy, concreteness, considerations and
completeness. These are the aspect which states that the information which is being
communicate must be easy to understand and also have the effective approach by which
they can rightly work in the given job role.
Evaluate barriers of communication which prevent people from getting the vaccine.
 Psychological barriers: It is related to the human mind and their prospective which is
difficult to understand by others. There are different psychological barriers which come
across while having an effective communication. This includes the fear of the individual
while getting vaccinated or the emotions that can be positive or negative which comes in
the mind of the individual while get vaccinated. This act as the major barrier while
having effective communication among the individuals. It is also necessary to make the
better approach to meet out this barrier.
 Physical barriers: This is the barrier which hurdle the effective communication and
includes time and distance. At the time of camp was organised, there are problems such
as people are not reaching to the vaccination camp due to long distance so it become the
barrier as people were not able to communicate properly nor having face-to-face
communication. Another problem was faced by the people are booking fir their slots as
they were not getting the availability of the lot by which they were unable to get
vaccinated.
 Cultural barriers: It includes the language barrier which is the major consideration to
for the people as doctors may only speak English that can not be understand by everyone
so this becomes the barrier which organising vaccination campaign(Irwin, 2020).
People were also not aware about the name of the drug due to language barrier which can
be leading to major cause for the people as they were not vaccinated. Sometimes, there

are some jargon which was taught be the doctors or the unfamiliar words that are not
know by the people which creates the barrier for them in order to have the successful
vaccination campaign.
Outline the government strategies in order to overcome the barriers.
There are various strategies that can be used by the government so that they can overcome from
these barriers and these aspects are given below:
 Overcoming the differences in the language: As language varies from region to region
depends on the culture of the individual. In order to overcome the meaning of the
language and their differences, It is necessary they must be properly explained. During
vaccination campaign, doctors must give the proper details that must be in simple
language by which people can easily understand about it.
 Overcoming psychological barrier: It is the barrier which become very difficult to
solve as this is the inherent part of the human life. In order to address or overcome these
barriers, individual must adopt the open mind and flexible thinking so that they can
understand the point of others. As the government of UK train their doctors to be the
active listener so that they can understand the point of the general public which helps in
overcoming this barrier. They can make the strategy which helps in better understanding
about the mind set and the prospective of the person and also taught them some the
benefits of vaccination.
 Overcoming emotionality: It is the barrier in which an individual is having the difficulty
so this has to be reduces and awareness of the individual can be increased. The
government of UK must take the consideration to tackle the emotion or while
encountering to the emotion of the general public. They can spread the awareness about
the importance of the vaccination in their lives so that they can overcome their fear from
get vaccinated and also cope-up with the negative thoughts.
 Overcoming physical barrier: It is the barriers which arises due to the gap in the
communication due to time and distance. In order to overcome this barrier, technological
advancement helps to be the successful campaign as they can give advertisement in the
newspaper, websites and through e-mails(Bolten, 2020). This also helps in promoting the
vaccination camp and overcome the physical barrier in order to solve this in an easy
approach.

Thus, It can be said that by with the effective analysis of above discussed strategies can
helps in overcoming the communication barrier in the vaccination campaign made it successful.
They can aware the people related to the importance of getting vaccinated by which more people
can be aware of it.
CONCLUSION
It is concluded from the above report that effective communication play an important role
as it ensures the right information to be passed to the concerned person so that given task to the
employees can be done in right approach. There are various general theories of communication
which includes
There are barriers related to time, distance, emotions and language which hurdle the successful
accomplishment of the vaccination campaign. Moreover, there are some techniques by which
government can overcome from these barriers such as they can sue the simple language and give
advertisement related to the vaccination campaign in newspaper and websites.

REFERENCES
Books and Journals
Bolten, J., 2020. Intercultural business communication: An interactive approach (pp. 139-155).
Routledge.
García-de los Salmones, M., Herrero, A. and Martínez, P., 2021. Determinants of electronic
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Business Ethics, 171(3), pp.583-597.
Irwin, H., 2020. Communicating with Asia: Understanding people and customs. Routledge.
LeClaire, A., 2020. Meeting Expectations Delivering Information Technology Business Benefits
to Government Agencies (Doctoral dissertation, Capella University).
Sarachuk, K. and Magdalena, M.B., 2020, January. Ict, economic effects and business patterns:
A text-mining of existing literature. In Proceedings of the 2020 the 3rd International
Conference on Computers in Management and Business (pp. 40-45).
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