Business Communication: Theories, Barriers, and Government Strategies

This report defines business communication and its importance, providing a systematic study of organizational communication theories, including Max Weber's management theory and Tompkins and Cheney’s organizational control theory. It evaluates the barriers preventing people from getting vaccinated, such as physical, emotional, informational, attitudinal, and cultural obstacles. Furthermore, it outlines government strategies to overcome these barriers, including establishing accessible vaccine centers, developing promotional campaigns, setting up helplines, and providing kiosks for booking vaccination slots. The report concludes that effective communication is crucial for organizational success and highlights the importance of addressing barriers to vaccination through strategic government initiatives. Desklib provides access to this and other solved assignments for students.

Business
communication

Abstract
This report contains the definition of business communication and also its importance in
any aspects. It provides systematic study of various theories of organisational communication
and it also states various barriers faced the public in their vaccination process. A detailed
explanation related to the government strategies to remove these barriers.

Table of Contents
Abstract ...........................................................................................................................................2
INTRODUCTION ..........................................................................................................................4
TASK ..............................................................................................................................................4
Discuss some general theories of organisational communication...............................................4
Evaluate the barriers of communication preventing people getting the vaccine........................5
Outline government strategies to overcome these barriers.........................................................6
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business communication is related to those process of communication under which the
informations are circulate within or outsides the organisation. It is very important for the
organisation to achieve success in any particular projects or task to have effective
communication channels. These communication channel enables the employees of the
organisation to share their ideas related to work easily and effectively (Escobar-Rodríguez and
Bonsón-Fernández, 2017). This report states various theories of organisational communication
which aware individual about the importance of communication for the success of organisation.
It also states various barriers of communication which restricts the peoples by getting vaccinates.
This report also states government initiatives and strategies to overcome these barriers.
TASK
Discuss some general theories of organisational communication
There are many theories and models which enables the individual about the systemic
study of organisational communication and the brief discussion related to theories are given
below.
Management theory of Max Weber
Under the management theory of Max Weber, the whole management are divided into the
layers. Each layers contains a team of several members and the liability of performance of each
are lied with the layer of management (Chen, Davison and Ou 2020). It is believed by the weber
that each layer of the management are able to supervise the other layer which work in low level.
There are six characteristics which Weber defines about their theory. Task specialisation Hierarchical management structure Formal selection rules Efficient and uniform requirements Impersonal environment
 Achievement based advancement
Tompkins and Cheney’s organizational control theory

Tompkins and cheney’s organizational control theory is an extension of Weberian theory
of management. Under this theory Tompkins and Cheney describes four kinds of control under
which the organisation determine their power in management of organisation.
There are many control which the leaders of the organisation uses to influence their subordinates
in the organisation and the brief discussion related to these powers are given below.
 Technical control :- Technical control is related to the use of technical devices such as
machines and new technologies to control the performance of employees (Bannier, Pauls
and Walter, 2019). It enables the managers to use technology for the communication in
organisation.
 Bureaucratic control :- It is related to the evaluation of members compliance with the
organisational standards which is developed by top level; management.
 Cultural control :- Under this control, the management leaders suggests to their
members that they asses the values of organisation and use them as their own.
 Concertive control :- It is related to the development of coordination between the
employees of the organisation and motivates them to achieve the objectives of business.
Evaluate the barriers of communication preventing people getting the vaccine
There are many barriers which restricts the persons to take the vaccine of Covid. There
are many rumours spread about the effectiveness of vaccine and persons getting feared to take
vaccine and the brief discussion related to these barriers are given below.
 Physical barriers – This barrier of communication is related to the process used for
booking the slot for vaccine and the actual location of the vaccine centres. As the
procedure of vaccination booking is online and individual has to book their slot through
internet so some persons feel quite difficult to book their slot online due to some
technical unawareness and unfamiliar with the internet (Oussii and Klibi, 2017). Another
barrier which prevent individual from getting vaccine is physical location of the vaccine
centres. Peoples feel difficulties to reach at the destination because of long distance from
their houses.
 Emotional barriers – It is related to the emotional trust of the person. The vaccine of
covid is new and unfamiliar for the persons, so it is difficult for the individual to trust on
these vaccines easily because it’s a matter of life and death. It is a general characteristics
of human being that it restricts any new medicine or drug and gets long time to trust on

these drugs. One of the most important reason of these emotional barriers is the rumours
spreads in the market about the negative impacts of the vaccine covid outbreak which
restricts the persons to take the vaccine.
 Information barriers – It is one of the most important barriers which restrict the people
to get the vaccine for preventing them from virus. There is a lack of information about
the importance and advantages of the covid vaccines among the public. Many people are
also unaware about the procedure and techniques of getting vaccine. One of the major
reason for this barriers is the negative publicity about the vaccine among the peoples.
Misinformation related to negative impacts of vaccine is spread in public which restricts
them to take vaccine.
 Attitudinal barriers –This barriers is related to the behaviour of a person towards
particular change or aspect. It is an attitude of many persons that it never belief on the
things which convey by the other but it trusts on the issue when they happen with
themselves. Many peoples do not believe on the covid disease due to some attitudinal
barriers and restricts the usage of vaccine to prevent from this disease. It is difficult to
convince that type of persons on any particular things because of their psychology and
attitude.
 Cultural barriers – It is one of the most important barriers which prevents the individual
to get vaccine. There are many people lived in United Kingdom which belongs to other
cultures and knows different languages other than English. All the information related to
vaccination drive in United kingdom are circulated in their English language so these
peoples finds difficulties to deal with the process and procedures of vaccination.
Outline government strategies to overcome these barriers
All the activities related to vaccination drive is controlled and operates by the
government of respected country and it is the duty of the government to enable the peoples to get
vaccine.
 Established vaccine centre near the houses of people:- One of the most important
barrier which public faced in vaccination drive is physical barriers. They deal with
extensive conditions such as travel far to get vaccinates (Verluyten, 2020). Government
is trying to establishes vaccination centres near the setlements of public. Individual can

easily go there and take the vaccine without covering long distance. This strategy of
government motivates large number of people persons to get the vaccine and make their
protection possible. Government used various methods of management in their vaccine
centres so that the public does not find any difficulty to get the vaccine such as maintain
online queue system which reduces the waiting time.
 Develops promotional campaigns:- The lack of proper framework which informed the
peoples about the vaccine is one of the major reason due to which the persons restricts the
usage of vaccine. Government established effective promotional campaign under which
various methods of promotion are used to advertise the information related to the
vaccination among the common people (Pikhart, 2018). This information includes the
procedures of vaccine booking and general guidelines to be followed by the people
getting vaccine. These campaigns aware the people about the positive impacts of getting
vaccine and also provides drawbacks of not getting vaccine.
 Set up helpline for vaccine query:- It is analysed by the government that the major
problem which restricts their country people to get the vaccine is the rumours spread in
the country about the vaccine. Government set up helpline number under which the
people can solve their queries related to the misinformation of vaccine and it also place
complains about the person who spread this misinformation. There are many experts and
doctors are present at phone line to solve the queries of caller and it provided useful
information about the disease and their cure.
 Set kiosk for the booking of vaccination slot :- There are many difficulties in relation
to booking the slot for vaccination faced by the general public because of unfamiliar
behaviour with technology and internet (Leontev, 2018). To overcome this barrier of
vaccination government established various kiosk under which any person can go and
book their vaccination slot. It is required to bring general identity card by the people
visiting kiosk and the person present their booked slot for themselves on the exchange of
nominal amount.

CONCLUSION
It is concluded from this report that it is important for the organisation to established effective
communication for the smooth running of the organisation. This report concludes various
theories of organisational communication which enables the leaders of the organisation to control
the behaviours of their leaders. It also concludes various barriers faced by public to get the
vaccine of covid and also the strategies of government to reduce these barriers.

REFERENCES
Books and Journals
Bannier, C., Pauls, T. and Walter, A., 2019. Content analysis of business communication:
introducing a German dictionary. Journal of Business Economics, 89(1), pp.79-123.
Chen, R.R., Davison, R.M. and Ou, C.X., 2020. A symbolic interactionism perspective of using
social media for personal and business communication. International Journal of
Information Management, 51, p.102022.
Escobar-Rodríguez, T. and Bonsón-Fernández, R., 2017. Facebook practices for business
communication among fashion retailers. Journal of Fashion Marketing and
Management: An International Journal.
Leontev, M.G., 2018. The influence of business communication learning on the development of
communication skills and group interaction of university students. Modern Journal of
Language Teaching Methods, 8(11), pp.671-679.
Oussii, A.A. and Klibi, M.F., 2017. Accounting students’ perceptions of important business
communication skills for career success: An exploratory study in the Tunisian
context. Journal of Financial Reporting and Accounting.
Pikhart, M., 2018, August. Technology enhanced learning experience in intercultural business
communication course: a case study. In International Symposium on Emerging
Technologies for Education (pp. 41-45). Springer, Cham.
Verluyten, S.P., 2020. Cultural biases in intercultural business communication courses and how
to avoid them. In Exploring the Rhetoric of International Professional
Communication (pp. 191-209). Routledge.