Business Communication: Strategies to Promote Vaccination Campaign

This report analyzes the role of business communication in promoting flu vaccination campaigns, particularly in light of the COVID-19 pandemic. It explores organizational communication theories such as bureaucracy, behavioral theory, and system theory, highlighting their relevance in structuring and executing vaccination drives. The report identifies key barriers to vaccination, including lack of access, appointment difficulties, childcare issues, transportation problems, and public hesitancy. It also outlines government strategies to overcome these barriers through enhanced communication, public awareness campaigns, testimonials, and promotion via various media channels, including social media influencers. The conclusion emphasizes the importance of these strategies in improving vaccination rates and recommends continued efforts to address communication gaps and public concerns. Desklib provides access to this and other solved assignments for students.

Business Communication

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Theories of organizational communication.................................................................................3
The barriers of communication....................................................................................................4
Government strategies to overcome these barriers......................................................................5
RECOMMENDATION & CONCLUSION....................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Flu vaccination is a word that applies to a biologically successful strategy of immunising
people against infectious diseases spread quickly. As the COVID-19 spread throughout the
world. Over this, the government has initiated a slew of promotions, as have citizens, to
strengthen their ability to combat disease. Estimated 80% of the population aged in the globe has
received one dose of the vaccination. To appropriately vaccinate all individuals, a major push
will be required. This report includes the information about the communication to the prime
minister and inform him about the successful campaign and about the theories of the
organizational communication, about the barriers and the strategy that government should
implement about to promote the vaccination.
MAIN BODY
Theories of organizational communication.
Theories of the organizational communication which will help the organization. Such as;
Bureaucracy: When a business is founded, it is dependent on laws and framework in terms of
both formally and informally, deterministic companies. Furthermore, bureaucratic theory is
linked to hierarchical organization, in which various types of work are distributed to particular
people. This notion is widely accepted and used by both public and private institutions. It
concentrate on making clear delineated by establishing hierarchy organization for labor division
in which it breakdown task in distinct methods and assigned it to manageable by utilising this
idea (Ertekin, and et.al, 2018). It is recognised as a significant aspect within bureaucratic theory
to be connected to division of work. They distinguish the principles of their research of
addressing communicating in this. In response to the organisation, handle decision-making
procedures productively while stressing resource control in an effective manner. This aids in the

achievement of organisational goals as well as the identification of challenges in the hospitality
industry. This has a significant influence on business creation or design that differentiates
organisations based on low impersonality.
Behaviour theory
The behavioural theory, often known as the human relation movement, denotes the human-work
relationship. This idea holds that understanding and social increases organisational efficiency
and drives employees to attain goals. This theory took into account human needs and several
generalizations, such as the fact that humans are never entirely content with something. Human
behaviour can be driven by the desire for fulfilment (Meluch, and Gettings, 2019). Human needs
may be categorised using a hire-achy framework that goes from least to higher and high to
bottom. Physiological and safety needs, safety needs, affiliation and connection needs, self -
actualization needs, and self-actualization wants are all present.
System theory
Organizations, according to system theory, are open systems that are interconnected. This
organisation is viewed as a single system composed of subsystems, and the theory encompasses
both internal and external elements of the organisation. Because the system is deemed open, the
input in the organisation is considered from other systems. The theory assesses the total efficacy
of an organisation, allowing for the application of system concepts. This refers to the
organization's internal subsystems and excludes the external reality, whilst the open network
refers to the company's inner subsystems that communicate with the industry's other systems,
either external or internal.
The barriers of communication.
Effective communication is needed in order to ensure about the barriers and evaluate the barriers
in the vaccination. As according to campaign that conducted this will be helpful and determine
the factor that will help the people and get vaccinated but the main barrier in the vaccination are;
Lack of access: this is the barrier that will faces during the vaccination applying that people are
not aware about and where they want to go to get the vaccine they do not even know therefore
the lack of communication in the community are determine and after the years ago now the
children below 12 are eligible to get the vaccination but not everyone knows about his therefore
this has to be advertised as much as possible and get to the people as much they can try (Sisk,
and et.al 2021).

Difficulty in appointment: as after the vaccination arrive many people did not able to get that
because they did not get the appointment and slot for this. This will indicates the lack of the
centres by which government has to do something about this. Even after the vaccine arrive
people are not able to get the vaccine and the people who are not using digital things were not
able to apply online this is also a lack of mico0ncept in order to get the vaccine.
Lack of child care: as many parents come with their kids in order to get the vaccine but his the
lack of awareness in which they are not able to maintain and care their child properly becuase
they have taken a risk to come along their unvaccinated kids with themselves that will be harm to
kids as well as the parents as well.
Transportation: this is also the barrier in the vaccination factor that people who do not have any
transportation are unable to come to the cities and the centres therefore go0vernemtn should
implement the campaign towards the people that they will go and get the people vaccinated. This
will help them allot in order to get the vaccinated people as much as they can (Krieg, Ille, and
Delion, 2021).
Hesitation: this is also the main barrier in order to get the vaccine that many people are afraid to
get the vaccination that they will fall sick or may be dad that's why the proper communication
and awareness is needed in this case.
Government strategies to overcome these barriers.
COVID-19 has a lot of barriers which describe above and the government also strategic for this
to enhance and improve the vaccination process among the people by which the government also
increase the people awareness of their health and the government strategy for this is
communication, bring awareness by campaign, by promoting through media and social media
channels.
As the government strategy to overcome the barriers of the COVID vaccination they should
implement these and in many region government also develop these for the betterment of the
people such as;
Communication: communication is the key to all the factor for the better awareness among the
people by which people are aware of the vaccination, and they create a good image of the
vaccination by which they are able to get vaccine for their own benefits. Communication is the
essential for the people, and they have created the best way to analyse and passes the message by
which they are able to get the vaccine (Darko, and Chan, 2017).

Campaign: with the help of campaign people get to know about the vaccination, and they will
bring the awareness of the people and how will they promote this. Government has started many
campaigns in many region by which they are able to create the major awareness among the
people.
Testimonials: testimonials is basically experiences describe by the people by which people will
get motivated government should implement these strategies with the people will get motivate,
and they started to get vaccination for their own benefits if they seen the people are happy and
satisfied after the vaccination they will surely get it done (French, Deshpande, Evans, and
Obregon, 2020).
Promotion through varies channels: the government strategies that they have to promote the
vaccination and information about this on the social media or the various channels such as
television on the news and advertisement by which people started give attention to this and
create the more effective things to promote the vaccination and get people done it. As the social
media is the essential things nowadays to promote any thing's government should also try this
and create the best way to promote the vaccination and decrease the barrier that government
faces among the people.
Social media influencer: social media influencer give the best motivate and encouragement
among the people to get the vaccine done for their own benefits their it is important for the
government to promote the vaccination through the social media influencer because people will
get easily influence by this. Social media influencer are enhancing marketing communication
and so many people follow them that's why government should choose this method for the
effective result (Aw, and et.al 2021).
RECOMMENDATION & CONCLUSION
Summarize report conclude the information about the COVID-19 barriers by which the
people do not get the vaccination. The report concludes the strategy that government should
apply and implement for the betterment and bring the awareness among the people to get the
vaccination done. The report also concluded some theories by which government can use in
regard to analyse the strategy and awareness through he communication and also included the
barriers of communication of the vaccination by which people are afraid to get the vaccination.
Recommendation in regard this report is government should implement these strategies which

they already did but for the effective result they should work and get people done the vaccination
in their regions.

REFERENCES
Books and Journals
Aw, and et.al 2021. COVID-19 vaccine hesitancy—A scoping review of literature in high-
income countries. Vaccines, 9(8), p.900.
Darko, A. and Chan, A.P., 2017. Review of barriers to green building adoption. Sustainable
Development, 25(3), pp.167-179.
Ertekin, and et.al, 2018. THEORIES OF ORGANIZATIONAL COMMUNICATION.
French, J., Deshpande, S., Evans, W. and Obregon, R., 2020. Key guidelines in developing a pre-
emptive COVID-19 vaccination uptake promotion strategy. International journal of
environmental research and public health, 17(16), p.5893.
Krieg, S.M., Ille, S. and Delion, M., 2021. Patients with Barriers of Communication.
In Intraoperative Mapping of Cognitive Networks (pp. 367-380). Springer, Cham.
Meluch, A.L. and Gettings, P.E., 2019. Communication concepts in action: Best practices in case
study pedagogy in the organizational communication course. Journal of Communication
Pedagogy, 2(1), p.20.
Sisk, and et.al 2021. Multilevel barriers to communication in pediatric oncology: Clinicians'
perspectives. Cancer.
Szczur, S., 2019. Case Studies in Organizational Communication. CMN 3650-001.