Vodafone: Analysis of Communication Strategies for Business Growth

This report provides a detailed analysis of Vodafone's communication strategies, examining both internal and external stakeholder communication. It explores various communication models such as the Shannon and Weaver Model, Berlo's Model, and Schramm's Model, highlighting their applications in a business context. The report also discusses the effectiveness of different communication systems like mobile, email, and face-to-face interactions, along with the factors influencing the selection of appropriate communication mediums. It emphasizes the importance of grammatical principles, sentence framing, and proofreading techniques in business conversations. Furthermore, the report covers methods to overcome communication barriers, the use of communication theories and body language, and the identification of the audience and purpose of information. It concludes by examining the appropriate formats, layouts, and styles for conveying information, considering agreed business practices and deadlines. The report offers a comprehensive overview of communication strategies and their impact on business success, using Vodafone as a case study.

Business
Administration

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1.1 Requirements of conversation with internal and external stakeholders...........................1
1.2 Different communication models that support administration.........................................2
1.3 Effectiveness of different communication systems..........................................................3
1.4 Elements impacts on selecting applicable medium of conversation................................3
1.5 Significance of utilising right grammatical principles, sentence framing techniques and
other relevant factors for business conversations...................................................................3
1.6 Components needs to be considered while planning and structuring of various
conversation medium..............................................................................................................4
1.7 Methods to cope with barriers of communication............................................................4
1.8 Use of communications theories and body language.......................................................4
1.9 Techniques fort using proof reading.................................................................................5
2.1 Identify the reason and audience of the information........................................................5
2.2 Communication media which is appropriate for transfer information to audience..........5
2.3 Appropriate format, layout and style to convey information...........................................6
2.4 Agreed business practices for written communication.....................................................6
2.5 Appropriate style and content of a communication for specified people.........................6
2.6 Clearly expressed written communication with correct grammar....................................7
2.7 Agreed deadlines for communication...............................................................................7
3.1 Purpose, nature, audience and utilisation of information.................................................7
3.2 Use of correct and appropriate language as per audience needs......................................8
3.3 Utilisation of correct body language and tone of voice to convey information...............8
3.4 Meaning and implications verbally shared content..........................................................8
3.5 Confirmation about correct understanding of message by audience................................9
3.6 Respond in a way that is appropriate to the situation and in accordance with organisational
policies and standards.............................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES .............................................................................................................................10

INTRODUCTION
Communication is two way process in which one is sender of information and other is
receiver. Data or information convey includes ideas, facts, concepts, opinions, beliefs, attitude,
instruction and emotions. Moreover, there are different type of communication such as verbal,
non-verbal, written and visualization (Hakansson, 2015). For proper working of an enterprise or
also for transfer information, message and data there is requirement of proper communication
path way. Below mention assignment is based on Vodafone which is telecommunication industry
company founded in 1991 and they are providing their services worldwide.
This assignment is explaining how communication effect a business enterprise. This
includes needs of internal and external stakeholders, different communication models that
support administration. It bring highlight on effectiveness, factors of communication media,
significance of avoiding grammatical error, framing sentence and many more. It bring outline on
the utilisation of communication models and gestures or expressions of an individual.
MAIN BODY
1.1 Requirements of conversation with internal and external stakeholders
Every organisation bears two type of stakeholders internal and external. Where internal
are within the company i.e., manager, director, investors, employees (Talan and Bloom, 2018).
Alternatively, external stakeholders are outsiders but they care about benefits from the
performance of enterprise i.e., investors, suppliers, regulators etc.. In Vodafone communication
of these groups is important and have different objectives :-
 Internal – Communication internally have less chances of formal because of familiarities
within team members. But it is more honest compare to external and there is requirement
of transfer information as well data in Vodafone within employees, directors, manager
etc.. So that, performance of business can improve on realistic figures.
 External – Communication externally is required in Vodafone for transferring necessary
data to their stakeholders. This is important because such communication can attract large
number of investors for investment purpose. Moreover, if customers have information
about same enterprise then they can also purchase their services which result in
increasing sales.
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1.2 Different communication models that support administration
Communication is major element for success of business in both internally and
externally. There are multiple models which assist Vodafone in enhancing communication
activity within enterprise :-
 Shannon and Weaver Model of Communication -
(Source : Models of communication, 2018)
Shannon's Weaver Model : This model was given by Claude Shannon's that was
introduced in 1948. It helps in to communicate knowledge resource that adverts for an
individual, who transfers an information through utilisation of a transmitter. The container at
bottommost known as 'Noise' that can be described as to some signs that may impede by a
knowledge being conducted (Blau and Zuckerman, 2016). A receiver can be explained as an
individual on the another side who gains or attend the call or any other thing, it is can be
considered as an easiest theory to realise the working of conversation procedure.
Berlo's Model : This includes about the relation between an sender of particular
information and receiver. It helps in sending message in a proper way through encoding and
decoding method of communication of both the source and receiver as the interaction skill of
both should be better.
Schramm's Model : This model was primary introduced by Wilbur Schramm in the year
around 1954 which states that communication process starts from converting a thought into
content to the receiving feedback from receiver. It is considered as two way process between first
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Illustration 1: Shannon and Weaver Model Of Communication

and second party as per views of the Schramm which can be used by given organisation in
complete manner to fulfil actual requirements.
In this case, the model includes their senses, attitudes and structuring of message helps to
communicate in proper and effective manner which bring efficiency among workers as well as
increase the performance and productivity of overall business organization.
1.3 Effectiveness of different communication systems
There are different communication systems that bring an effective communication within
a business firm, these are follows as:
 Mobile: It is most precious and quick form of communication by using an effective tone
businessman can able to understand their clients through a verbal or non-verbal
communication.
 E-mail: These are helpful in to send large amount of information to many people into
Vodafone organization. It has a lack of verbal que, as this is in a written format.
 Face-to-face: This is one of the most attractive way of communication in which both the
people able to see themselves, also able to express their views, thoughts and opinions
more effectively.
1.4 Elements impacts on selecting applicable medium of conversation
It is necessary every business organization to communicate in an appropriate manner.
This is an essential part to communicate in proper way so that businessman able to describe and
discuss with their employees in better way (Cooke and Alcadipani, 2015). The major
components which impacts to choose an appropriate medium of making conversation properly
are; budget, target audience, focus, timing and many more. It assist in to get better choice by
using different modes of communication such as phone calls to able hear the tone, face to face
conversation able to see the body language of an individual in best possible manner.
1.5 Significance of utilising right grammatical principles, sentence framing techniques and other
relevant factors for business conversations
Effective conversation is an integral aspect for any business. Hence, it is necessary to
ensure that activity what is written, proper sentence structure, using punctuation marks, spelling
and convention as these should be in correct format. By using effective communication, this will
assist in understanding and expressing people in more clearly and in precise manner. This bring
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transparency and effectiveness while explaining to someone else and no misconception can be
meant by the people at a time of communicating their information from one person to another.
Medium of conversation can be explained as receiving and delivering specific content.
There are two forms of communication media that is:
 Analog – This involves conventional radio, telephonic and television transmission.
 Digital; involves computer- mediated communication, computer networking and
telegraphy.
The present communication media facilitates communication and data exchange among
large number of individual through internet, conferencing and other form of communication.
1.6 Components needs to be considered while planning and structuring of various conversation
medium
This includes to make an appropriate plan of action and structuring of media which helps
to determine the proper channel of communication. This includes audience, message, timing,
preparation, facts and figures, basic details, response, conclusion and so on. It will bring a
sequence in terms to build an effective plan for different medium used in communication.
1.7 Methods to cope with barriers of communication
Communication plays a vital role in the success of every business enterprise. It is
necessary to have clarity in business person thoughts, able to understand the needs of customers,
an individual take care of their tone, languages while speaking in front of listeners
(Papadopoulos and Heslop, 2014). This also includes routine check on communication system,
reduce the level of noise as much as possible, the main part is to control the anger of an
individual etc. There are many barriers to communication that overcome them by understanding,
using different perspective to handle a situation, different cultural background and so on.
1.8 Use of communications theories and body language
There are various communication theories which bring a positive impact on an individual
personality by using its process, it helps in maintaining body language according to the tone of a
person. This bring effectiveness and efficiency at a time of decision making, improves hand
gestures, way of talking, open body language and relaxed body positioning. It assist in to create
foundation for good business relationship. Schramm model is a dynamic that suggests a circular
process of communication that messages can be sent and received by the same person. This takes
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interpretation into consideration with the use of encoding and decoding. There are various ways
to express many different emotions, smiling shows the individual is friendly and non- threatening
such as eyebrows, eye contact, individual posture, voice and many more (Kayl and Velikanov,
2017).
1.9 Techniques fort using proof reading
This is an essential part for every business enterprise should adopt proof-reading
techniques as it able to catch mistake more easily. By reading the text, it also highlights mistakes
with punctuation, grammar and any missing words. Other techniques involves double checking
punctuation such as apostrophes should only be used for possession and contraction. Therefore,
it plays an eminent role in Vodafone company, as communication is common foundation for
opinion of client or an individual. Hence, it is inevitable while posting the matter, manager
should proof-reads and check mistakes before approval.
2.1 Identify the reason and audience of the information
Communication is a absolute way when receiver understand information in the similar
manner and spirit that sender intends to convey them. Hence, it is essential to understand the
people which can be considered as a primal prosperity of any message (Pina and Hafford, 2016).
As they listen message which suits there interest, familiar with it or level of knowledge and
understanding seems true and credible. The purpose of Vodafone is to analyse their audience and
enhance the chance of effective communication transferring from one person to another. The
company has various of audience that including students, professional, homemakers etc.
2.2 Communication media which is appropriate for transfer information to audience
To communicate with the customer, Vodafone can use different media such as television,
internet, promotional campaign, channels and many more for attracting business persons,
professional and students etc. It has been noticed that face to face and oral communication make
affirmative discussion to clarify issues of respective business firm as compared to any other. In
case of written communication, this provide a record and filed the data for an evidence. On the
other hand, online communication is one of the fastest, cheapest and efficient way to interact
with their employees easily and quickly, also it has a space to store files within it.
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2.3 Appropriate format, layout and style to convey information
In today's world e-mails are the quickest and proper manner to communicate regular
transferring of knowledge and at the other hand written business text are still in first preference
to exchange mandatory information. Although, it is necessary to use proper format for business
letters in “block style” where the text of letter is justified left (Eid, 2015). This includes text with
single space except for double spaces at a time of changing paragraphs and so on.
Email:
Date: 6th September, 2018
Hello customers,
This is to inform you that we are going to provide an offer on calling in which you need to
pay only 2RS/minute on local or national calls. To check more details, visit our official site.
Thank you & Regards
Vodafone customer service team
2.4 Agreed business practices for written communication
This is one of the paramount part every business enterprise. They should follow some
guidelines or practices to make communication effective. There is seven fundamental principles
used for this such as completeness, clarity, conciseness, courtesy, correctness, consideration and
concreteness. These principles helps in to to make proper communication in writing. The email is
very fast and accessible method for daily message but still company are using printed business
letter for providing accurate information to staff members as well as customers. Vodafone is use
formal format for business letter in block style in which whole content is written in left side.
Also they are presenting advertisement on their sites which attract customers towards company
services and try to use it.
2.5 Appropriate style and content of a communication for specified people
It is essential to adopt the way and content of communication that differs from one
another as per the situation arises, as there is various types of business persons in a respective
firm. If youngsters and adults are customers of a Vodafone, so approach should be impressive.
Generally, it is essential to use formal tone with a client as well as colleagues when chatting at a
same time. When failing to modify communication style, this will create confusion and
misunderstanding among customers. Therefore, it is necessary to adapt the style and content in
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an appropriate manner in front of particular audience. Vodafone mainly target adults or
youngsters who are using company products such as mobile, tablets and gadgets to communicate
other person.
2.6 Clearly expressed written communication with correct grammar
Communication in written way usually require great thoughts and efforts as it is in
written form, this must be concise, informative and easy to read as well as understand (Iansiti
and Lakhani Silva and, Coelho, 2018). It can be used as an evidence as manuals, material that
companies can publish every day. This can be used as a legal documents or manuals that can
change the behaviour of an employee or employers. One of the most prominent example of
written communication in business which are free from grammatical error with specific meaning
are expressed as follows-
“To Senior manager
Date- 1st September, 2018
Subject- “Regarding changes in company policies”
This is to inform you that Board of directors have taken some initiatives regarding
change in organizational policies such as; time punctuality, scheduling of time etc. “
(Board of directors)
Therefore, above example shows the best instance of written communication that
incurred at workplace in clear and concise manner.
2.7 Agreed deadlines for communication
It is an eminent part in maintaining timeliness in a business communication. While
communicating with others, date of meeting and dead lines should be maintained in well manner
(Lakhal, Sévigny and Frenette, 2015). A document loses its viability if deadline exceeds,
therefore complete plan ready which is important and this which helps in change and reach
deadline. For example, if a company provide services on agreed deadline after two days of
completing their assignment regarding their business activities, therefore the worker should
complete their work before the given deadline of project.
3.1 Purpose, nature, audience and utilisation of information
The specific reason for business communication is to attain required objective or target
by leading its activities effectively and efficiently. By using an effective communication it is
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needed at all stages in order to ensure business welfare. When a manager is communicating
verbally or non- verbally, it depends on their language and style that will change depending on
who the receiver is. The aim of communication in business firm can execute opportunities which
able to extend the success of Vodafone.
3.2 Use of correct and appropriate language as per audience needs
An appropriate choice of language is required by the customers. The communication
should be in an audible pitch that audience can hear them properly. A competitive business world
is in a continuous development (Godoy, 2018). This evolves and activate in vast environment
without any restriction of physical boundaries. Also, business manager just start to understand
the aspect it can have on business. To put things into proper manner, it is necessary to boost the
skills of an individual and bring efficiency and proficiency in their work performance.
3.3 Utilisation of correct body language and tone of voice to convey information
Body language can refer to language without spoken words, it is called as non- verbal
communication. It is this common and day to day practices which are all about gestures
movements and expressions made by people to deliver a specific message to other employees.
Having a high target with confidence, positivity and strong willpower to influence subordinates
for fulfilling instructions to generate desired outcomes. By using proper voice tone, an individual
can easily interact their message with other. At last, utilising hand gesture can make an
individual appearing more interesting and confidence. This bring a positive impact on other
person while using an appropriate body language and voice tone to reinforce messages.
3.4 Meaning and implications verbally shared content
Using verbal communication can help in informing others or aid in imparting knowledge
from one person to another (Jing, Xiaojuan and Jiao, 2015). Clarification is an important element
of verbal communication. It helps in to clarify the misconceptions and provides missing
information. This is an essential tool that is used to persuade others. It generates an opportunities
for debate, stimulates thoughts and creativity and creates new relationships with employees of a
respective business firm. For instance, I might ask at the time of phone conservation, “What do
you think about company products?”. This is essential to ensured by me that receiver evaluate
what I am asking and permit my questions to be put forward.
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3.5 Confirmation about correct understanding of message by audience
It is necessary that what have been communicated to employees must be understood
clearly and effectively. This can be judged by doing face to face conversation so that an
individual able to understand what a manager wants to communicate with their team members. If
an individual do not understand the objective of communication is failed. By using an
appropriate channel of communication helps other people to understand in better manner. For
example, in response on the communicated message, the receiver can replies “I think products
are very innovative and unique as compared to others”.
3.6 Respond in a way that is appropriate to the situation and in accordance with organisational
policies and standards
In every business communication, critical situation arises to achieve their desired results.
While having a good communicator, the situation can analyse and able to respond according to
the situation that has been rise (Takeuchi, 2016). Employees does not over react which make
difficult situation for an organisation. Therefore, it is necessary to respond thinking and react
according to the situation arises.
CONCLUSION
From the above report, it has been concluded that, communication plays a vital role for
business growth and bring sustainability for longer period. This helps them to determine the
growth opportunities by using effective communication. This assignment talks about how to
make communication more effectual by proof-reading techniques for business communication,
identify the purpose and audience of the information. It helps in presenting information in proper
format, layout and style that can bring a positive outcome for a respective business organization.
This also identify the meaning, nature, purpose, audience and implication of information that is
communicated verbally, using correct and appropriate language according audience's needs. At
last it will helps in giving respond according to the customers needs and requirements.
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Online
Models of communication. 2018. [Online]. Available through:
<https://www.businesstopia.net/communication>.
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