An Analysis of Business Communication Strategies at Walmart

This report provides a comprehensive analysis of business communication strategies employed by Walmart. It begins by outlining different types of business information, their sources (internal and external), and purposes, emphasizing the importance of measurement and market research. The report then delves into complex internal business information usage, highlighting methods such as phone calls, letters, and print media. It examines Walmart's corporate communications, detailing its retail and financial services, as well as its product offerings. Furthermore, the report evaluates external corporate communications, exploring legal and ethical issues, including wage disputes, labor relations, and environmental concerns. It also discusses Walmart's efforts to address these issues through various strategies. The report explores operational issues, focusing on data protection methodologies. Finally, it covers both electronic (mobile phones, internet, video conferencing) and non-electronic (notice boards, face-to-face interviews) methods of business communication used by Walmart. The report concludes by emphasizing the critical role of effective communication in business growth and success.

Business
Communication

Table of Contents
INTRODUCTION ..........................................................................................................................1
P1 Types of business information, their sources and purposes...................................................1
P2 Complex internal business information use methods appropriate to the user’s needs..........2
P3 Produce corporate communications......................................................................................2
P4 Evaluate external corporate communications of an existing product or service...................3
P5 legal and ethical issues in relation to the use of business information..................................3
P6 Operational issues in relation to the use of business information..........................................4
P7 Electronic and non-electronic methods for communicating business information................4
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Business communication is information sharing between people within and outside an
organisation that is performed for commercial benefit of the organisation present report contain
all relevant information of business communication of Walmart (Chesher and Kaura, 2012). It
contain information like, what are different types of business information and its sources and
purposes and various methods for user's needs. What are the corporate communications, different
external corporate communications of existing products and service, legal and ethical issues and
operational issues in relation to use of business information. It also outline electronic and non-
electronic methods for communicating business information for different types of audience.
P1 Types of business information, their sources and purposes
There are various types of business information which are as follows: Verbal: this is the easiest way to communicate; however, it may not always be more
effective; Walmart communicate verbally to their customers, over the counter. Written: Words, pictures; from sources such as publications, books and journals; once an
order is taken on EPOS system the information is transferred to kitchen, as text on a
screen. Multimedia- multiple forms of media, together; data, text, audio and video etc.
 Web-based information: Combines multimedia technologies and streams them over the
internet; access to rich information anywhere; when surfing website, gathering valuable
information on their consumer, of where they were transferred from and when.
Information sources: Internal: An organisation's own intellectual property, such as financial records, order
information, maintenance records, etc. usually gathered from their respective department
records-production, sales, maintenance or HR (Grunig, 2013).
 External: Collected from outside an organisation, such as market research, the internet,
reports, trade groupings or commercial databases.
Information purpose: In one word 'measure'. It is critical in a business to measure and
actual performance against what was budgeted for. Using historical records is one method, to
make comparisons; however, targets may be set to stretch the performance of an organisation. If
costs are more than expenditure then it must take action to remedy the situation. Market research
reports can monitor altering market conditions, or possibly an increase or demise in demand of
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products and services. This will help Walmart identify whether there current offerings are
suitable for that specific time, or if they should pull some from their current available product
list.
P2 Complex internal business information use methods appropriate to the user’s needs
The organisation speaks with its clients through phone calls to answer any inquiries that
they may have (Kotz, Kozubowski and Podgorski, 2012). This additionally gives them a chance
to get protestations from their customers. This data is urgent in settling on choices identifying
with consumer loyalty. letters can serve as an important apparatus for settling on choices inside
the business, for example, that including representative enrolment. &aga4ines and daily papers,
then again, offer pivotal paper!based business data. This could be on matters, for example,
creation levels, expenses of generation, deals volumes, benefits, client base, and some more.
What's more, books are extremely educational. They offer rules on business operations
and caution associations of activities that may effect their execution. Inside, the motivation
behind business data is to educate basic leadership and upgrades individuals' information on the
different issue. It likewise helps in the procurement of guidelines and the start of activities by the
business. Thoughts, conclusions, and states of mind are additionally imparted to business to
business data. Remotely, the reason for this data is to assemble connections, advance a specific
items, and for the different purposes.
P3 Produce corporate communications
Walmart is known worldwide for its retail benefits. This enterprise has more than 11,000
stores arranged in twenty!seven uni1ue nations. It offers retail products in various classifications,
one of which is hardware. Under this classification, individuals can look for printers, PCs,
cameras, portable PCs, TVs, telephones, screens, among other electronic gadgets. Individuals
additionally have admittance to their most loved films, music, and even books from this store.
They can likewise purchase furniture and other home hardware. Garments, adornments, and
shoes are likewise in bounty at the Walmart stores (Kwok and Yu, 2013). The individuals who
love brandishes additionally have Walmart as a helpful spot to purchase their donning gear and
uniform. Youngsters additionally get an opportunity to buy toys, computer games, among other
energising items. Further, offers items under the Pharmacy, Beauty, and wealth classes.
Obviously, this is a one-stop shop which retail benefits have seen it ascend to be the biggest
organisation worldwide as far as the income earned.
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Aside from retail benefits, Walmart is additionally budgetary administrations supplier.
This administration incorporates the procurement of charge cards that those keen on shopping
online can utilise. Through this retail location, people can likewise ac1uire charge cards and pay
various types of bills (Low, Chen and Wu, 2011). What's more, cash exchange administrations
are accessible in this store. Individuals can exchange cash from as meager as 4.75 dollars
through moneyGram. Those looking for cash requests or blessing cards additionally have their
requirements cooked for in Walmart, likewise prints and changes checks for their customers. The
third administration that it gives is a remote telephone administration. This company has teamed
up with T-versatile to offer this administration.
P4 Evaluate external corporate communications of an existing product or service
Walmart faces different legitimate and moral limitations that identify with the utilisation
of its business data. Lawfully, this association has been blamed for offering extremely poor
wages for their workforce. They have likewise been blamed for neglecting to give legitimate
working conditions to their labourers. These demonstrations can be seen as an infringement of
representatives' rights or the inability to satisfy manager obligation. This company arrangements
are additionally viewed as an infringement of compensation laws. It is trusted that a specialist in
this association gets around 20% not exactly the much that a normal retail labourer ought to win.
A few individuals have likewise charged that Walmart's enrolment procedure is damaged
by sexual orientation segregation. There have likewise been battles between this association and
its workforce on its hostile to union position. The organisation keeps on contradicting worker's
organisations while representatives heighten their endeavours to unionise them. This store has
additionally confronted pay off affirmations, which have discoloured its name in the business
world. In 2013, the store was blamed for utilising illicit wood as a part of making their furniture.
The other legitimate issues faces by Walmart identify with the well-being and security of
its workplace. In a few occasions, labourers in this stores and some of its distribution centers
have griped of the dangerous conditions under which they are compelled to work (Meimaris and
Vafopoulos, 2013). For example, some have griped of having constrained access to clean water.
P5 legal and ethical issues in relation to the use of business information
Be that as it may, this organisation has attempted to counter the legal and ethical
discussions that encompass it. For instance, when a film was delivered delineating
the needing status of this company workers, the store enlisted famous counsellors to
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suggest methods for enhancing its advertising group. As to wages, the organisation
keeps up that their instalment frameworks are by the current business sector in retail
work locally. In 2006, the store expanded the wages of its labourers by an alluring
six rate (MM, AA and MA, 2011). This was, be that as it may, material to
representatives in Sam's Club and United States' Walmart. The organisation
additionally paid more than 300 million dollars in 2008 to settle claims identifying
with pay infringement. Likewise, a portion of this company data administration
includes advancing its positive characteristics. This incorporates the low costs that
the store has set for its items, the procurement of an assortment of items under the
same rooftop, and also the availability of the store, particularly in the united states.
This present organisation's central goal and 1ualities proclamation
additionally guarantee that individuals can see it from a positive point of view.
Furthermore, Walmart has enhanced its client relations to win the trust of their
customers. For instance, individuals can return things on the off chance that they
strife their determinations.
P6 Operational issues in relation to the use of business information
Walmart utilises certain protection methodology in dealing with their business data. The
organisation has set rules that decide how the data got remotely is handles. For instance, data got
from clients can't be leased or sold to any intrigued bunches. This data is just used in supporting
the organisations capacities, particularly those that look to enhance the customers agree to the
exchange of the data to an outsider, then the organisation does not confine such activity. The data
can likewise be shared if suppliers and different gatherings that team up with the business need
it. Data exchange is additionally allowable if such an activity would help in the insurance of the
security of the association's clients or partners (Rai and et. al., 2012). Then again, the data
accessible inside the organisation is Just permitted to contact the general population who bear the
privilege to have it. This could be the senior chiefs or a few workers relying upon the way of this
data.
P7 Electronic and non-electronic methods for communicating business information
There are different types of electronic methods for communicating business information.
They are as follows:
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 Mobile phones: Mobile phones are smartphones that are used by Walmart to
communicate with customers and employees. This is done using instant messages and
phone calls which does not require special hardware. Both males and females can have
access of mobile phones. Customers for instance, use mobile phones to call the business
requesting customer service, making reservations etc (Stone, 2011). Internet: The Internet is a valuable business tool for research and for comparing
products, supply and prices. Under internet, this company uses social media like
YouTube, Facebook, twitter etc to communicate information.
 Video conferencing: This is when the company uses web cameras at different locations.
An example of video conferencing is when the business will be using Skype with the
other board members located at the other branch location in Europe.
Non-electronic methods: Notice boards: This type of communication method will be used mostly between staff
and managers to inform those involved as to the events, targets as well as other situations
that they are a part of and necessary to know. Though these notices may not be
permanent they will be presented on the notice board until they are no longer needed or
of use.
 Face to face interview: As mentioned before this type of communication is likely to be
used through the recruitment process. However, it can also be used with managers and
employees through the process at which the staffs within an organisation have a meeting
to discuss goals, achievements and the potential need for re-training. This can be
individual or as a group. It can also be set and displayed as an interview process.
CONCLUSION
In this report it has been concluded that the business communication is playing important
role in the modern time because without the effective communication, a business cannot provide
the appropriate work to the employees of organisation. Business information use different types
of information, sources and purpose for the company and it also use various methods for user's
needs and wants. In this report it has been concluded that how the effective communication is
important for the growth of company and how the operational, legal and ethical issues are related
for using the business information.
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REFERENCES
Books and Journal
Chesher, M. and Kaura, R., 2012. Electronic commerce and business communications. Springer
Science & Business Media.
Grunig, J.E., 2013. Excellence in public relations and communication management. Routledge.
Kotz, S., Kozubowski, T. and Podgorski, K., 2012. The Laplace distribution and generalizations:
a revisit with applications to communications, economics, engineering, and finance.
Springer Science & Business Media.
Kwok, L. and Yu, B., 2013. Spreading social media messages on Facebook: An analysis of
restaurant business-to-consumer communications. Cornell Hospitality Quarterly. 54(1).
pp.84-94.
Low, C., Chen, Y. and Wu, M., 2011. Understanding the determinants of cloud computing
adoption. Industrial management & data systems. 111(7). pp.1006-1023.
Meimaris, M. and Vafopoulos, M., 2013. Knowledge-based semantification of business
communications in erp environments. In Web Information Systems Engineering–WISE
2011 and 2012 Workshops (pp. 159-172). Springer Berlin Heidelberg.
MM, R., AA, A. and MA, M., 2011. Metal matrix composite brake rotor: historical development
and product life cycle analysis. International Journal of Automotive and Mechanical
Engineering (IJAME), 4, pp.471-480.
Rai, A. and et. al., 2012. Interfirm IT capability profiles and communications for cocreating
relational value: evidence from the logistics industry. MIS quarterly. 36(1). pp.233-262.
Stone, G., 2011. Let's talk: Adapting accountants' communications to small business managers'
objectives and preferences. Accounting, Auditing & Accountability Journal. 24(6).
pp.781-809.
Tian, K. and Borges, L., 2011. Cross-cultural issues in marketing communications: An
anthropological perspective of international business. International Journal of China
Marketing. 2(1). p.110.
Ulrich, P. and Sarasin, C. eds., 2012. Facing public interest: The ethical challenge to business
policy and corporate communications (Vol. 8). Springer Science & Business Media.
Online
Business Communication and its Types. 2017. [Online]. Available through:
<http://www.notesdesk.com/notes/business-communications/business-communication-
and-its-types/>. [Accessed on 5th June 2017].
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