Business Communication and Academic Writing: Emails, Memos, Letters

This assignment presents a comprehensive overview of business communication and academic writing, encompassing various formats such as emails, progress reports (memos), and formal letters. The first part includes a sample email from a CEO addressing team performance and the need for a meeting. The second part is a memo detailing the outcomes of the meeting, acknowledging employee contributions, and outlining mandatory training sessions, job reviews, and bonus payments. Parts three and four demonstrate letter writing, with the first letter being a request for printing services from a printing company to a tourism company, and the second letter is a response to a customer complaint about a webinar, offering an apology and refund. The assignment provides practical examples of effective communication in a business context, demonstrating how to convey information, address concerns, and maintain professional relationships.

Business Communication and Academic Writing
Institutional Affiliation
Name
Date

PART ONE: EMAIL
To:
From:[e-mail]
Date: 23 October 2017
Subject: Team meeting
Dear Team
I have noted with concern that the company’s revenues and production capacity have
significantly dropped as a result of your failure to use the newly acquired computer system and
software. You are therefore requested to attend a meeting at the conference tomorrow from 9 am
to deliberate on this issue
Thanks and regards
Sam Jones
CEO
Tel [phone]
Fax [phone]

PART TWO: PROGRESS REPORT (MEMO)
MEMO SJ SOCIAL MEDIA COMPANY
To: All employees
From: Sam Jones
Subject: Items on Agenda for 23 October 2017 Meeting
Date: 25 October 2017
Following the successful meeting that we held on 23rd October 2017 to deliberate on the
performance of the company regarding its productivity and sales capacity, I would like to
sincerely thank you for your substantial contributions that made the meeting a success.
Your enthusiasm and willingness to talk freely was impressive and undoubtedly the reason for
the meaningful resolutions that we arrived at. I would like to commend you for your dedication
towards improving the current state of the organization that has affected our ability to compete
with other players effectively.
As noted in the meeting that the main contributor to your failure to use the newly acquired
computer system and software was inadequate training, I have also organized weekly training for
all members beginning 30th of this month and which will be carried out after the end of working
hours. These training will be mandatory for all employees failure to which might result in
disciplinary action. You are advised to use these training sessions to have your various
challenges that hindered you from carrying you your duties addressed efficiently by actively
participating and asking questions and for clarifications where you fail to understand.

As agreed during the meeting job reviews for each employee will begin next month, and these
will be carried out on each subsequent month so that areas of improvement can be noted earlier
before escalating into unmanageable levels that have had a negative impact on the on the
company. You are requested to comply and show maximum cooperation so that the undertaking
might be a success. You are advised to use the reviews as avenues of discussing various job-
related challenges that you may be facing with your managers so that lasting solutions can be
arrived at timely, without negatively affecting your productivity levels, as well as the
productivity of the organization.
Finally, your monthly performance bonuses will be processed from the end of the month as
agreed during the meeting. You are therefore advised to check and confirm if the same will be
reflected in your invoices at the end of the month. Kindly remember that we are all shareholders
in the company and therefore it is of utmost importance that we all work towards the realization
of the Company’s mission and objectives. Always feel free to come to my office whenever you
have an issue hindering your ability to undertake your duties efficiently so that we may avoid the
re-occurrence of the crisis that our company has been through.
Thank You
Sam Jones

PART 3: LETTER WRITING
Excel Digital printers Co,
22 Rocks Lane,
New Delhi.
23 October 23, 2017.
Mr Collins Downs,
Administration Department,
Brisbane Tours and Travel Co,
25 Sand gate Road,
Brisbane.
Dear Mr Downs
REF: PRINTING OPPORTUNITY
I am writing to request for an opportunity to offer printing services to your company to help you
meet your tourism related printing needs. Please find an enclosed copy of my CV and brochure
of the available printing services.
I am Rose Johnson founder and managing director of Excel Digital printers Co. I am a holder of
a master’s degree in mass communication, Print Journalism option. My love for print media

drove me into establishing Excel Digital printers Co in 2011 to offer printing services to
individuals and companies around New Delhi and its environs but has since expanded its
operations to other cities in India wishes to be among the best Indian printing companies shortly.
With the increase in tourism activities in Brisbane and other parts of India, the demand for our
services has been on the rise including referrals of new clients by our existing services. Our
emphasis on quality and customer satisfaction has seen us attract and retain clients for the few
years that we have been in the market. Being among the Best tourism Companies in and around
Brisbane, I would like your company Brisbane Tours and Travel Co, to be among our esteemed
clients.
Excel Digital printers Co, offers a range of services including printing of Brochures and
Newsletters among others. I can design newsletters and brochures to improve your marketing
activities, help in the creation of sitemaps and placemats for your dinging to enhance the overall
experience of your clients. Having worked with many tourism companies, I certainly have the
necessary knowledge skills, and expertise to help your company move to the next level through
my printing services. I would welcome the change of offering my printing services to a vast
growing Tours and travel company where I could make a significant contribution to the
realization of your goals and objectives while improving my skills further. I would be glad to
show you a portfolio of some of my print designs that I have printed for various clients.
I can arrange to have a face to face meeting with you at your office or any other place of your
choice whenever convenient for you so that we can deliberate on this issue further. I look
forward to hearing from you soon
Yours Sincerely

Rose Johnson
MD
Excel Digital printers Co.

PART 4: LETTER WRITING
Success Labs
P.O Box 59
Sydney
10/23/17
Dear Jenna
I write to acknowledge receipt of your complaint letter that you sent last. First, on behalf of
success labs, thank you for writing to inform us about your experience in our just concluded
webinar. I am sorry for the below expectations experience that you had during the 12 “12 Steps
to Sell Online" webinar on January 20th, and the fact that you were subjected to a series of
frustrating events contrary to what you anticipated. As a company, we demand from our
employee that our services to customers demonstrate the position and value of the company at all
times so what you experienced is not excusable at all. I certainly understand your frustration of
putting aside all other activities that were of importance, purchase a ticket to attend a webinar
only to come out a frustrated man after the whole event and that you certainly need a refund of
your ticket money to reduce your frustration.
After our analysis, we have found out that your concerns are genuine and that the “12 Steps to
Sell Online" webinar did not meet the standards set by the company. I sincerely apologize for
any inconvenience that this could have caused you and promise that we will work towards
improving your experience with our future webinars by focusing on the issues raised in your

complaint letter. We also appreciate your feedback as it will significantly help us in serving
esteemed customers better so that such problems that you experienced are not repeated in future.
I understand that there are certain things you would like reviewed including your membership to
Success labs, but I would want to let you know that we take complaints such as the one raised by
you very seriously and use it as part of service improvement feedback. You can, therefore, rest
assured that your claim will be addressed entirely and in case you have any additional feedback,
please feel free to share it with us so that we can be able to improve our services to meet your
expectations and the expectations of other customers.
I have forwarded your concern to the manager and instructed him to refund you the entire
amount you used to purchase your ticket plus a 25% discount on your next ticket.Once again
thank you for your feedback, it will greatly help us to improve our services. Please feel free to
contact us in case you have any other issue that requires our attention or assistance.Thank you
for choosing Success Labs.
Yours Faithfully
Sam Lones