Business Communication & Academic Writing Portfolio Report

This document presents a portfolio of business communication materials, including an invitation email to staff for a year-end dinner party at the Commonwealth Bank, a formal invitation letter to a special guest, and a progress report detailing the event's objectives, background, and findings. The report structure is outlined, covering the executive summary, introduction, main context, and conclusion. Additionally, the document includes a reflection on academic writing progress, emphasizing improvements made based on feedback and Turnitin reports, and highlighting the importance of originality and effective communication in academic and professional settings. The reflection also touches upon the use of ethos, pathos, and logos in persuasion, and the significance of clear and formal communication.

Business communication and
academic writing

Table of Contents
Part A: Portfolio of communication materials.............................................................................................2
Email for staff invitation..........................................................................................................................2
Letter to the special guest for invitation...................................................................................................2
Progress report.........................................................................................................................................3
An objective of the report....................................................................................................................3
Background of the report.....................................................................................................................3
Findings...............................................................................................................................................3
Conclusion...........................................................................................................................................4
Report structure.......................................................................................................................................4
Executive summary.............................................................................................................................4
Introduction.........................................................................................................................................4
Main context........................................................................................................................................4
Conclusion...........................................................................................................................................4
Part B: Reflection........................................................................................................................................5
References...................................................................................................................................................8
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Part A: Portfolio of communication materials
Email for staff invitation
As a Communication manager, I have invited to all my staffs and clients of Commonwealth
Bank for the annual year-end dinner party. The dinner will be held at Westin Hotel at Martin
place, Sydney from 6:00 pm to 11:00 pm on December 15, 2018.
The party will be arranged by the company management team and board of directors. The dinner
party will address for the overall success and development of the company in the market. Three-
course dinner has been served in the party and lot of entertainment function will be held in this
event. We believe that this party may offer you a wonderful opportunity for the growth of our
business in the coming days. As this is a business event so everybody is requested to dress
formally and not bring your family members to this event.
If anyone is unable to attend the party they are requested to please inform Mr. David Curie till
December 10, 2018, and you can email him on [e-mail] or call at 0024-
3345671209.
We hope you would be able to join us for this year-end dinner party and we are looking forward
to meeting all of you in this function.
Letter to the special guest for the invitation
We are honored and pleased to invite you as the chief guest of our Commonwealth bank to the
year-end dinner party that will be held at Westin Hotel at Martin place, Sydney from 6:00 pm to
11:00 pm on December 15, 2018. It will be the great privilege for us to have you at this dinner
party by making our event successful.
As our chief guest, you are requested to give a short speech that could motivate our staffs and
client to work hard in the future days. Everyone in our organization is excited to hear your
opinion that motivates them to work well in the organization. There will be three-course dinner
served at the event as well as various cultural and functional activity will be present for your
entertainment.
We genuinely looking for your presence in the event. We are kindly requested you to accept our
invitation and reply to this letter or contact Mr. Jack our event manager, by 5 December 2018 or
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as soon as possible. You may also contact our event manager for any help or queries regarding
the event.
We will be truly thankful if you are able to accept our invitation without any pressure and as per
your schedule. Under such inappropriate circumstances, we just requested you to inform our
event manager as soon as possible.
We are hoping that you should be accepted our request and enjoy the end year dinner with us.
Progress report
An objective of the report
To arrange an end of year dinner party where staffs, clients, and special guests are present
To increase the motivation of the staff that help them to serve for the organization on a better
way
Background of the report
A company organizing an event in relation to plan, promote their product or services which help
the growth of the organization in the market. This is an event of Commonwealth Bank arranged
by the Communication Manager. The work of the Communication Manager is to invite the staff
and clients for the end year dinner party that will be held at Westin Hotel at Martin place,
Sydney from 6:00 pm to 11:00 pm on December 15, 2018. Along with this some guests and
celebrities are also invited to the event by the Communication Manager. The report gives an idea
of the event where three-course dinner will be served and along with this some cultural and
functional activities are also present for the entertainment purposes.
Findings
The results of the event give a successful outcome which helps the growth of the firm in the
coming days. As per the findings the result are not very good in the previous year but according
to the business strategy in this year this will give a huge success for the company. The event will
also help us to draw an idea about any other scope that gives an advantage of the organization in
the coming days. The main motive of the organization is to build up a good relationship with
politicians and the celebrities that can help the growth of the company and if they need any help
for them they will provide as much they can1. Apart from this the speech of the individual
1 Lorenzo Cantoni and James A Danowski, Communication And Technology (De Gruyter Mouton, 2015).
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celebrity and politician also influences the employee to work hard for the growth of the
organization in the coming years.
Conclusion
From this event, it is concluded that the organization will get a successful result on arranging
such an end year dinner event and this will helps the growth of the firm and it also encourages
the employee of the organization to do better for the company in the coming days.
Report structure
Executive summary
In this step, an overview of the report will be given highlighting the key points only that saves
the time of the reader. The summary gives sufficient details and clarity so that the reader can
completely understand the contents of the research.
Introduction
An introduction main purpose is to introduce the report to the readers. An introduction gives an
idea about the background of the topic and situation. It also gives a clear view of the objective of
the report.
Main context
The main context is defined as the core of a report. This part consists of the background of the
report which is briefly discussed in this part. Along with this, the function of the report that
includes decision-making process regarding the topic or the record of the event is also described
in this part2. If the report is based on some subject related topic then a literature review is also
present at this stage. Actually, this part mainly consists of the planning, purpose, and structure of
the report. Moreover, this section should give a brief idea of the topic by using a simple sentence
that can clearly help the reader to understand the point.
Conclusion
A conclusion of the report defines the final element of the topic. It gives an idea and complete
knowledge about the topic. Actually, this section gives implications about the findings of the
research by providing valuable information and data.
2 W. Timothy Coombs and Sherry J Holladay, The Handbook Of Crisis Communication (Wiley-Blackwell, 2012).
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Part B: Reflection
I have gained knowledge about my academic writing progress and this helps me to reduce my
problem on the basis of academic writing in the coming days. In the assessment 2 I have gained a
proper knowledge about my topic and the Turnitin report and feedback from the lectures help me
to improve in some cases3. There are few of the crucial areas which need to be improved in order
to enhance the skills within the execution of the tasks within the academic purposes. The
assignment critically reflected facts on ethos, pathos, and logos and provided the clear
explanation of persuasion and its importance in stories. On the other hand, clearly explained that
the rhetoric is referred as to be the desired part of the persuasion and it is used as the power in
order to enhance the communication processes4. In order to understand the clear explanation
about the rhetoric, there are three of the crucial forms that should be understood. The
development of the communication processes can be effectively understood with the help of
evaluating the feedback received from the lecturer.
Moreover, the assignment 2 has critically helped in evaluating the facts related with the
Aristotelian appeals of the ethos, logos as well as pathos that retains the underpinned persuasive
communication processes. It needs to be understood that there are several aspects of academic
writing processes and an individual person cannot copy anyone other's work. Moreover, the
person can research on the work carried out by other authors in order to gain the deeper
understanding on the concerned subject but cannot copy the sentences5. The assessment 2
completed critically bring the knowledge that is gained from many research carried in the field of
persuasion and communication processes.
The Turnitin report submitted elutes the fact that the similarity percentage is below the
percentage provided by the university and this is acceptable. The originality of the work is
concerned as to be vital in order to enhance the overall work processes and to secure best marks6.
Furthermore, there exists crucial scope in order to enhance the writing skills and collect
knowledge from the works cited by the other authors7. Moreover, the assessment 2 that is already
completed refers to the rhetoric ability which helps in evaluating the current means of the
3 Gabriela Piechnik, "#Instalanguage, The Latest Trends In The Polish Language As A Result Of The Expansion Of
Digital Forms Of Communication" (2017) 3(2) Social Communication.
4 Anthony M Graziano and Michael L Raulin, Research Methods (Allyn and Bacon, 2010).
5, Olivier Morin, "How Does Writing Reflect Deep Human Preferences For Certain Shapes?" [2017] Latest Thinking.
6 Peter S Westwood, What Teachers Need To Know About Reading And Writing Difficulties (ACER Press, 2008).
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persuasion. The use of the elements of persuasion helps in evaluating the effectiveness of
credibility, emotion as well as the logic of the concerned person8. The use of the business
communication process is maintained to enhance the communication between the client and the
employees in order to execute the business procedures at a faster rate9. It is reflected that the
communication should be as required and it should be stronger in order to transfer the exact
message between the concerned persons.
I have understood that the work should be completed on verifying the key points as mentioned in
the requirement, moreover, there should be proper communication processes between the
employees at the workplace and between the students in a university as this will help in
transferring the exact message to the concerned people. The Turnitin report critically revealed
the similarity match percentage which was less than 10% and this highlights the points that the
work has been completed retaining the originality of the tasks concerned10. Observing the words
spoken by another people generates great impact on identifying the actual message which is
transferred to the receiver with great effectiveness. The use of the perceptions from various
people helps in identifying the actual feelings or the exchange of words between the concerned
people. Moreover, the feedback received reflects the fact that the messages that need to be
communicated to the audience should have proper messages and formal words as this help in
enhancing the overall credibility of the audiences11. The feedback also reflected that explaining
pathos with the help of suitable examples from any of the business organizations should have
provided more impact and would have helped to gain more marks.
The use of the communication processes should be in a way to make the receiver believe and it is
considered as to be the vital factor for the enhancement of the business procedures. It has been
seen that the use of the quotes from other researchers paper should be cited with proper in-text
citations and references should be provided as clearly so that the messages explained by them
has been used in order to complete the task12. I encountered my strengths as the use and
7 Roger D Sell, Adam Borch and Inna Lindgren, The Ethics Of Literary Communication (John Benjamins Publishing
Company, 2013).
8 Richard C Freed, Shervin Freed, and Joseph D Romano, Writing Winning Business Proposals (McGraw-Hill, 2011).
9 JAMES H HYSLOP, CONTACT WITH THE OTHERWORLD (FORGOTTEN BOOKS, 2017).
10 Ted Tjaden, Legal Research And Writing (Irwin Law, 2010).
11 John W Creswell and Vicki L Plano Clark, Designing And Conducting Mixed Methods Research (SAGE Publications,
2011).
12 Miguel F Ruiz-Garrido, J. C Palmer and Inmaculada Fortanet, English For Professional And Academic Purposes
(Rodopi, 2010).
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importance of the communication process will help me in achieving the desired career goals.
The emotions and the feelings should be communicated to the concerned person with the help of
proper communication techniques13. The use of the feedback will help me in improving the areas
where improvement was required. Also, it reflected the strengths mine regarding the academic
writing processes14. One of the key factors of the academic writing processes is the paraphrasing
of a particular sentence which is done by some other people. First of all, it should be avoided but
if it is vital to point then it should be paraphrased in order to enhance the overall completion of
the tasks in a defined way. In the execution of the communication process, the use of the clear
and concise argument is important and has it was revealed in the feedback. Moreover, I will
work on the feedback provided by the lecture to gain more knowledge and understanding of the
academic writing processes. The task that was executed earlier in assignment 2 helped in gaining
more knowledge regarding the execution of the business communication process.
13 Girolamo Tessuto, Investigating English Legal Genres In Academic And Professional Contexts (Cambridge Scholars
Pub., 2012).
14 Iain Hay, Qualitative Research Methods In Human Geography (Oxford University Press, 2005).
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References
"Journal Of Business Communication" (2005) 42(2) Journal of Business Communication
Cantoni, Lorenzo and James A Danowski, Communication And Technology (De Gruyter
Mouton, 2015)
Coombs, W. Timothy and Sherry J Holladay, The Handbook Of Crisis Communication (Wiley-
Blackwell, 2012)
Creswell, John W and Vicki L Plano Clark, Designing And Conducting Mixed Methods
Research (SAGE Publications, 2011)
Freed, Richard C, Shervin Freed, and Joseph D Romano Writing Winning Business
Proposals(McGraw-Hill, 2011)
Graziano, Anthony M and Michael L Raulin, Research Methods (Allyn and Bacon, 2010)
Hay, Iain, Qualitative Research Methods In Human Geography (Oxford University Press, 2005)
HYSLOP, JAMES H, CONTACT WITH THE OTHERWORLD (FORGOTTEN BOOKS,
2017)
Morin, Olivier, "How Does Writing Reflect Deep Human Preferences For Certain Shapes?"
[2017] Latest Thinking
Piechnik, Gabriela, "#Instalanguage, The Latest Trends In The Polish Language As A Result Of
The Expansion Of Digital Forms Of Communication" (2017) 3(2) Social Communication
Ruiz-Garrido, Miguel F, J. C Palmer and Inmaculada Fortanet, English For Professional And
Academic Purposes (Rodopi, 2010)
Sell, Roger D, Adam Borch and Inna Lindgren, The Ethics Of Literary Communication (John
Benjamins Publishing Company, 2013)
Tessuto, Girolamo, Investigating English Legal Genres In Academic And Professional Contexts
(Cambridge Scholars Pub., 2012)
Tjaden, Ted, Legal Research And Writing (Irwin Law, 2010)
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Westwood, Peter S, What Teachers Need To Know About Reading And Writing
Difficulties(ACER Press, 2008)
Wong, W. Eric, and Tinghuai Ma, Emerging Technologies For Information Systems, Computing,
And Management (Springer, 2013)
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