Report on Communication Strategies in the Business Environment (Zara)

This report analyzes communication strategies within a business environment, using Zara as a case study. It explores key elements such as verbal communication, active listening, and the importance of asking clarifying questions to ensure understanding. The report examines the process of agreeing on future actions and summarizing key points, as well as the significance of appropriate body language and voice tone in conveying messages effectively. It discusses memo design, employee responses, and the role of a marketing officer. The report references relevant literature to support its findings, providing a comprehensive overview of effective communication practices in a corporate context. The report highlights the significance of clear, concise, and easily understandable communication methods within the company.

Communicate in
business
environment

Table of content
• Introduction
• Report own ideas verbally to others
• Actively listen to others, responding
• Ask questions to confirm understanding
• Agree future actions
• Summaries the main points with others
• Appropriate body language and voice tone

Introduction
Communication refers to an act and way by which a person or firm can understand its views to other
and deliver a message. Mainly, it is a process of exchanging data by writing, speaking or with help of
any other medium.

Report own ideas verbally to others
In Zara, when the management department design memo then they should consider some ideas. They
are as following:
• Make sure that they have a crazily easy to understand request before writing memo.
• Include important and essential information in the shortest space.
• The memo is capable to transfer all the information in the smaller amount of text.
• The information which is mentioned with in it, must be relatable and correct.

Actively listen to others, responding
After transfer they ideas, it is important to listen carefully others that what are they responding
towards the ideas. For example, in Zara, the assistant marketing officer provide ideas to its employees
regarding memo (Hillary, 2017). Then it is important for the officer that the person listen they respond
if they want to say in respond of their ideas such as they are good and important for designing a memo
or want to suggest extra for improvement in it.

Ask questions to confirm understanding
In Zara, the officer can ask question to the employees and staff to confirm that they understand the
concept of ideas related to memo designing. For example, The individual can asked to employees that
they know about the process of memo creation or the steps of it (Raziq and Maulabakhsh, 2015). The
marketing officer can asked to employees that if there are any requirement in future related to memo
design then they all can create it or not.

Agree future actions
In it, they all are agree that if there are any requirement in future they all can help or independently
design a memo and they are agree for the future actions. For example, after a period of time, there are
make changes in the promotional strategy of the company and then to convey this information, an
employee chose by the marketing officer for deigning memo so that they can transfer and shared
information with the other employees of the company.

Summaries the main points with others
The person who is select by the manager create a good memo which consist all needed information
that are important and required to know to the other worker of the firm. This document include the
date from which these policies are used and applied by the management department of the company.
So that other people of organisation clearly get information about it.

Appropriate body language and voice tone
Some points which are related to body language are as following:
• People follow and use positive body gestures which show sign of confidence and security.
• Walking upright and shaking hands confidently.
• Voice tone must be clear and understandable.
• Good English knowledge and soft tone which did not feel shout (Nair and Paulose, 2014).

References
• Nohria, N., 2017. Fast forward: The best ideas on managing business change. Business Review. 9.
p.10.
• Botha, A., Kourie, D. and Snyman, R., 2014. Coping with continuous change in the business
environment: Knowledge management and knowledge management technology. Elsevier.

Thank you