BIZ101 Business Communications: Source Analysis and Evaluation Report

This assignment analyzes four sources related to the impact of social media in the workplace, employee engagement, and communication strategies. The first source, by Araújo and Zilber (2016), explores factors influencing companies' adoption of social media. Haddud, Dugger, and Gill (2016) investigate internal social media's effect on employee engagement. Cleary (2019) discusses the controversies of social media use in the workplace, focusing on legal aspects. Jeanetta (2017) highlights the benefits of social media for employees. Each source is summarized, and evaluated based on reliability, audience, transparency, objectivity, and currency. The analysis aims to provide a comprehensive understanding of how social media affects business communication, employee engagement, and overall organizational performance. The assignment demonstrates information literacy and critical analysis skills, essential for academic and professional contexts.

Business Communications
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Araújo, J., & Zilber, S. (2016). What Factors Lead Companies to Adopt Social Media in
their processes: Proposal and Test of a Measurement Model. Brazilian Business
Review, 13(6), 260-290.
Jozé Braz de Araújo and Silvia Novaes Zilber conducted this study with the objective
of companies to understand factors leading to social media usage for achieving outcomes. In
this study, the theoretical model was tested and proposed in the companies along with data
collection. Though, the data was collected through surveys after analysing by using the
“structural equation modelling technique”. Social media in terms of communication promotes
a new form between individuals and companies where tools are used such as Twitter,
Facebook, YouTube, etc. on the Internet. Significant use of such tools alters the relationship
by promoting conversations and communication between the company’s customers,
stakeholders, suppliers and employees, and the company along with the general public
(Araújo & Zilber, 2016). Social media is a sort of solution to embrace companies across the
globe characterizing various issues that can be problematic such as customer relations
improvisation, new products promotion, recruiting employee and information dissemination
to employees. This resulted in social media providing advantage in companies observing the
factors important at the time of adopting as well. In the big companies, there is a presence of
formalized OS (organizational structure) that shows an organisational disposition strong for
adopting innovation.
As per the five tests, Reliability shows the authority presented in this article as both
the authors are experts in this region and published in Brazilian Business Review showing a
credible source. This article was published for the staff to understand the importance of social
media in workplace within the case of communication and interaction inside and outside the
company. In this article, transparency is maintained in relation to survey done for data
collection. Objectivity describes the use of social media for better outcomes using the Internet
and applications. Currency shows its presence by information published on December 2016.
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Haddud, A., Dugger, J., & Gill, P. (2016). Exploring the Impact of Internal Social
Media Usage on Employee Engagement. Journal of Social Media for
Organizations, 3(1), 1-22.
Abubaker Haddud, John C. Dugger and Preet Gill conducted this research to explore
the potential of social media in organisational performance enhancement along with more
empowered workforce. In the company, social media applications emergence creates
opportunities while promoting employees and their engagement improvisation collaboration.
It is easy to communicate for employees along with sharing information both personal and
professional among the workforce. In this paper, the relationship between using social media
internally and engagement of employee within the company has been explored (Haddud,
Dugger, & Gill, 2016). Also, the data was collected from employees revealing about the
variations in this study by career bands and business division. This shows the result of greater
self-reported social media use internally is equals to great self-reported levels in engagement
of employee associated with readiness for change, entrepreneurship competencies, and
communication.
As per the five tests, Reliability shows the presence of authority as all authors are
professional and qualified as the paper was published in Journal of Social Media for
Organizations which is a credible source. In this research, the considered audience is people
to understand about the importance of social media and its impact in business. The data was
collected by employees that show transparency maintenance in case of professionalism.
Objectivity was based on exploring the use of social media internally within the company
along with employee engagement helping is communication and sharing information.
Currency shows the publication that was on July 2016 through an authentic source.
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Cleary, J. (2019, January 10). The impact of social media at the workplace. Retrieved
from In-house Legal: https://inhouse-legal.eu/in-house-managment/social-media-
workplace/
John Cleary shows the social media usage in his study as a controversy within the
workplace based on various legal structures. This study shows the new technologies
exploitation in the business along with output and performance enhancement. In the
workplace, the reframing of technologies presents opportunity to employees for small-scale
private gain at their expense of employer (Cleary, 2019). The performing activity maintains
the working as feature of activity a modern way as in digital age where the issue turns out to
be the accessibility for individuals online concerning their private purposes during the
working hours. The legislation was essential to make for privacy which made it difficult more
for employers formulating a response accurately.
As per the five tests, Reliability shows the authors working where the site is authentic
but not sure about the information shared was through expertise or not. Here, audience was
the individuals involved in business want to have understanding and knowledge about using
social media at workplace. Transparency might be missing due to no surety about shared
information or authentic data based on the author’s opinions. Objectivity was related to
workplace controversy of using social media in this article not written to be used as an
academic source rather than likely for common knowledge. Currency is article’s availability
on the internet as updated on January 2019.
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Jeanetta, T. (2017, April 25). 7 Reasons Social Media in the Workplace can Help
Employees. Retrieved from The Olson Group: https://theolsongroup.com/5-
reasons-social-media-workplace-can-help-employees/
Tony Jeanetta conducted this idea of looking at the social media usage at workplace
by the staff in their working hours against the policy. Based on the study, serious employees
per cent use social media while doing their job where the data shows its bad impacts. The
limit requires to get set for employees to spend their energy and time less while using social
media. In the workplace, they need to focus on channelling social media usage as a beneficial
purpose for the staff (Jeanetta, 2017). Thus, there is fast and several huge changes spreading
through social media as per this article that is being unavoidable within an organisation. The
author highlighted the use of social media by employees as an encouragement in productivity
reinforcing and demonstrating the improvisation overall as a tool for communication and
sharing information among the staff.
As per the five tests, reliability shown among this research is somewhat authentic as
the author goes for the clear point of discussion with professionalism. The audience for this
article to read is members of the company and individuals working recently. The data
collected is authentic showing prominent transparency as discussed by the author. Objectivity
of this research is to use social media in a right way rather than using it in a workplace as
time consumption and wasting energy of the staff. Currency has availability based on article
updates last on April 2017.
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References
Araújo, J., & Zilber, S. (2016). What Factors Lead Companies to Adopt Social Media in their
processes: Proposal and Test of a Measurement Model. Brazilian Business Review,
13(6), 260-290.
Cleary, J. (2019, January 10). The impact of social media at the workplace. Retrieved from
In-house Legal: https://inhouse-legal.eu/in-house-managment/social-media-
workplace/
Haddud, A., Dugger, J., & Gill, P. (2016). Exploring the Impact of Internal Social Media
Usage on Employee Engagement. Journal of Social Media for Organizations, 3(1), 1-
22.
Jeanetta, T. (2017, April 25). 7 Reasons Social Media in the Workplace can Help Employees.
Retrieved from The Olson Group: https://theolsongroup.com/5-reasons-social-media-
workplace-can-help-employees/
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