Business Communications Report: Australian Market Expansion Strategies

This report examines the business communication strategies essential for e-commerce companies entering the Australian market. It analyzes the impact of globalization and the rise of online shopping, highlighting the opportunities and challenges faced by e-commerce businesses. The report discusses market entry strategies, including the importance of understanding consumer preferences and the significant role of internet access. It addresses issues such as shipping and delivery, market segmentation, and the use of various media channels for communication. Furthermore, the report evaluates the competitive landscape, the impact of e-commerce on local retailers, and the importance of technological advancements like information systems for improving customer service and loyalty. It also references key studies and research papers to support its findings, providing a comprehensive overview of the Australian e-commerce market.

Running head: BUSINESS COMMUNICATIONS
BUSINESS COMMUNICATIONS
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Introduction
Globalization has helped in the development of various multinational companies across
the international markets. It has helped in understanding the demands of the customers
worldwide and promoted the companies for their growth and expansion in their respective line of
businesses. The e-commerce giants have taken steps in order to expand its business worldwide
and thereby outnumber the local retailers through their distinguished online services. People, in
the recent days, prefer to buy online in order to save their time and resources. Therefore, the
growth of the companies in the international markets seems inevitable. Recently, various
companies are taking steps in order to enter the Australian markets. Therefore, there are certain
steps that the companies must take before making their entry into the Australian markets. It is
based on the analysis of the preferences of the people and their acceptance of the entry of
Amazon into their markets. 85 % of the Australian population has an access of the internet,
which is steadily growing by 1.7% per annum (Wymer and Regan 2013).
The e-commerce websites therefore can reach out to a large number of people through the
active usage of the internet. It has enhanced the possibilities of the growth and sustenance of the
e-commerce sites in the markets of Australia. However, there are issues faced by the e-commerce
sites in entering the market. The issues relating to the shipping and the delivery of the goods has
affected the free-growth of the e-commerce business in the nation. The stakeholders that are
being addressed by the companies in this connection are based on the market entry strategy that
is being undertaken by the organization. The segmentation of the market based on the demands
faced and classification of the demands has helped the organization in identifying the needs of
the customers. On the other hand, the company makes the suppliers aware of the processes that

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are being undertaken by the company for the smooth functioning of the same in the Australian
markets.
The media that is being used by the company in this regards is based on the size of the
target market. It has helped the organization in reaching out to the customers and the suppliers
and distributors at the same time. On the other hand, the online publishing is time efficient and
economic which helps the company in cutting short the over use of the resources. The usage of
the social media for promoting their market entry is facilitated by the usage of the social media
by all the ages and the communities. Therefore, the usage of the media is justified based on the
size of the audience that is being targeted by the organization in the market.
Press release
E-commerce in the Australian markets
The e-commerce businesses will be requiring higher distribution costs compared to their
outlet in the US markets based on the size of the nation and the dispersed population structure.
The geographical considerations are majorly considered while auditing the costs that the
company is required to undertake in order to win over the Australian retail market. On the other
hand, the companies are facing a major setback when considering their shipping in the diverse
regions of the nation (Chaffey 2015). The e-commerce businesses has experienced growth in
the years, however the expected potential for their growth was veiled by the limitations that are
being faced by the companies in operating (Chen, Chiang and Storey 2012).

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The companies are taking steps in order to bring about considerable changes in the
situation that is faced by them while expanding in the markets. The proper communication and
the information of the customers based on their geographical locations are sure to help the
companies in delivering their products on the scheduled time (Purohit, Jaiswal and Pandey
2012). The development of the IS (Information Systems) will be helping the organizations in
creating a positive situation for the companies in the market (Voola et al. 2012). The companies
are also focused on making fast deliveries in order to retain the brand loyalty of the customers in
the market. The strategies that are being implemented by the company have helped in
undertaking steps for their growth in the Australian markets.
The market entry of the e-commerce businesses has affected the sales of the departmental
stores and the entrepreneurs selling electronic goods. The revenue of the local retailers has fallen
by 0.9% over the past five years and so the local retailers are facing challenges in attracting the
attention of the customers (Niranjanamurthy et al. 2013). The change in the scenario of the retail
markets of the nation has helped in the evolution of the companies in the Australian markets and
their growth. The technological products are one of the highest selling categories. Therefore, the
company has taken steps in order to promote the usage of the product in the market for acquiring
the market share for the consumer friendly electronic goods. However, the issues that are being
faced by the companies are based on the delivery of the products and shipping. It is due to the
various regions and the varied population of the region (Solomon, Russell-Bennett and Previte
2012). The geography of the region also affects the shipping that is being undertaken by the
companies. The delayed shipping and the other cases like the change in weather conditions
affecting the commodities have affected the loyalty of the customers. Therefore, the companies
are taking steps in order to bring in improvements in the systems undertaken by them. The

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introduction of the IS in their user portals has helped the organizations in acquiring information
about their clients and tracing their locations in order to facilitate timed deliveries (Duan, Deng
and Corbitt 2012).
The online shopping industry has developed rapidly since the last five years and will
continue to expand with the entry of the retail giants in the Australian markets. The companies
has taken steps in order to improve the conditions of the online retail trade in the markets
through the functioning of the company in the market (Galliers and Leidner 2014). The e-
commerce has taken steps in order to provide the necessary platforms to the online retail stores in
order to sell their products in the market. It has helped in undertaking the development of the
online retailing companies in the international markets. Based on the buying habits of the
customers, the company has taken steps to improve the productivity of the organizations in the
market (Wymer and Regan 2013). The companies have taken steps to improve the market
situation of the retail outlets through their distinctive functioning. On the other hand, the proper
functioning of the e-commerce businesses has also outnumbered the retail outlets. This helps in
understanding the various aspects of the market entry that is being planned by the organization
(Jahanshahi, Mirzaie and Asadollahi 2012).

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References
Chaffey, D., 2015. Digital business and E-commerce management. Pearson Education Limited.
Chen, H., Chiang, R.H. and Storey, V.C., 2012. Business intelligence and analytics: From big
data to big impact. MIS quarterly, 36(4).
Duan, X., Deng, H. and Corbitt, B., 2012. Evaluating the critical determinants for adopting e-
market in Australian small-and-medium sized enterprises. Management Research
Review, 35(3/4), pp.289-308.
Galliers, R.D. and Leidner, D.E. eds., 2014. Strategic information management: challenges and
strategies in managing information systems. Routledge.
Jahanshahi, A.A., Mirzaie, A. and Asadollahi, A., 2012. Mobile commerce beyond electronic
commerce: Issue and challenges. Asian Journal of Business and Management Sciences, 1(2),
pp.119-129.
Niranjanamurthy, M., Kavyashree, N., Jagannath, S. and Chahar, D., 2013. Analysis of e-
commerce and m-commerce: advantages, limitations and security issues. International Journal
of Advanced Research in Computer and Communication Engineering, 2(6).
Purohit, G.N., Jaiswal, M. and Pandey, M., 2012. Challenges involved in implementation of ERP
on demand solution: Cloud computing. International Journal of Computer Science Issues, 9(4),
pp.481-489.
Solomon, M., Russell-Bennett, R. and Previte, J., 2012. Consumer behaviour. Pearson Higher
Education AU.

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Voola, R., Casimir, G., Carlson, J. and Agnihotri, M.A., 2012. The effects of market orientation,
technological opportunism, and e-business adoption on performance: A moderated mediation
analysis. Australasian Marketing Journal (AMJ), 20(2), pp.136-146.
Wymer, S. and Regan, E., 2013. Influential factors in the adoption and use of e-business and e-
commerce information technology (EEIT) by small and medium businesses. E-Commerce for
Organizational Development and Competitive Advantage, 58.