Business Consulting Report for LSST: Competitor and Industry Review

This business consulting report examines the challenges faced by educational institutions, specifically LSST, in a competitive market. The report is divided into two projects. Project 1 focuses on HR issues, including staff turnover and attracting qualified professionals. It identifies problems, such as lack of encouragement and hygienic facilities, and recommends solutions like utilizing effective recruitment methods and social media. Project 2 shifts to marketing, addressing increased competition and the need for effective promotion. It identifies issues like the growing demand for skilled professionals and the use of marketing tools by competitors, offering solutions such as online learning platforms. The report emphasizes the importance of industry and competitor reviews for strategic planning and concludes that institutions must develop competitive advantages to attract and retain professionals, ultimately improving their brand image. References from relevant sources are included.

Business Consulting

Table of Content
•Project 1: Introduction
•Problem Identification
•Recommended Solution
•The competitor and industry review
•Project 2: Introduction
•Problem Identification
•Recommended Solution
•The competitor and industry review
•Conclusion
•References

PROJECT 1: INTRODUCTION
With the maximisation of rivalry in the educational industry, the needs for highly
skilled and knowledgeable professionals and experts in the colleges and
universities have also increased. There are number of institutes in this industry
and the demand of well qualified professionals are high in market so that they
can teach at these colleges and universities and assist in making a brand image of
the institute in education sector.

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Competition-In education sector, the number of institutes are maximising, there is an maximised
rivalry in marketplace because need of skilled and qualified professionals in these colleges and
schools have increase and also the way of getting attention of students also difficult.
Target audience-In order to generate a pool of highly skilled and knowledgeable professional in
the universities it is essential that the HR officer finds out target individuals.
Scope of market-In term of hiring suitable academic staff market requires to be explored so that
the target market can be reached and they can be concerned to join the university so that the
academic amenities can be made accessible to students.

Problem Identification
There are some issues and problems that are suffered by the HR division at the
time recruiting staff members:
• There has also been maximisation in turnover of the staff in university cause
of lack of encouragement components and hygienic facilities in the college.
• The college HR office also find it hard to get attention of talented persons
having the right setoff competencies and knowledge that is needed by the
college.

Recommended Solutions
The recommendations that can be followed by the HR office of respective
organisation are defined as under:
• It is essential that effective methods and system are utilised by the HR division
of the college so that professionals that have needed skills can be attracted by
the college.
• By using effective social media tools the college can advertise regarding
vacant position with providing effective job description so that they can get
appropriate candidates.

The competitor and Industry review
It is essential that the industry in which organisation is performing and its rivals
are determined so that the past and current trends can be measured and
existing need and supply of market can be known. This can assist the firm in
framing effective plan of actions to survive successfully in marketplace and
deal effectively with rivals.

PROJECT 2: INTRODUCTION
Education sector is suffering maximised rivalry in the market as the number of
educational institutes has been rising exponentially in the market. This has
maximised the shortage of professionals having needed skills, talents and
qualifications in market because there are numerous academic institutes that
are ready to hire them. This has also increased the issue of employee turnover
in the colleges and universities directing to their reduced brand image in
market.

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Competition-There are number of colleges and institutes that are offer several courses
to students are creating high competition for LSST.
Target audiences-As the top management is planning on maximising the number of
courses which are taught in college with a main concentration on the accounting and
administration industry.
Scope of market-As the firm requires conducting competitive analysis which is
needed to find out the reason of competition and the area of high competition, so
that the management can develop effective marketing strategies to deal with it.

Problem Identification
The description of some issues and problems that are faced by the marketing function
of LSST:
• As the number of college and academic institutes has grown, there has been an
increase in demand of professionals who have skills and knowledge.
• There are number of college and universities that are using effective tools and
techniques of marketing in their promotion and advertisement.

Recommended Solution
The description of some recommendations to deal with these issues:
• The marketing manager of the company can also make contribution in reducing
competition in term of LSST by designing a online study application where
students, that are not able to come to school or college can continue their study.
• By offering online training and learning sessions with the help of marketing tools
and techniques, the organisation can retain its professionals and help in improving
their skills and knowledge in term of their professional development.

The competitor and Industry review
There are number of colleges, universities and academic centres in market and
maximising the level of competition in this industry which influences the functions
and operations of LSST and its capability to make profitability in addition to
development in its brand image of market position. It is essential that the sector of
organisation must be determined that can assist in knowing about the past and
existing trends in the company so that strategies that can assist in dealing with
rivalry cab e framed.