Business Conference at Hilton: Strategic, Operational & Ergonomic View

This report analyzes the strategic and operational issues involved in organizing a business conference for Marks and Spencer at a Hilton hotel in the UK. It highlights the importance of addressing potential challenges such as adequate space utilization, food and accommodation, resource allocation, security, and medical facilities. Performance and quality review techniques like PERT, client evaluation, feedback surveys, and closed-loop evaluation methods are discussed. The report also covers factors influencing off-site event organization, including skilled manpower, climate, resources, and transportation, as well as menu planning issues related to culture, hygiene, production capacity, and budget. Furthermore, it delves into food and beverage production systems and styles for banquets, ergonomic considerations for guest comfort and efficiency, including sitting arrangements, floor capacity, lighting, and sound systems.

O R G A N I S I N G A C O N F E R E N C E
O R B A N Q U E T
TASK 2

CONFERENCING AND
BANQUETING
Marks and Spencer is organizing a business conference at Hilton group of
hotels at UK. Under this conference, all the CEOs, managing directors,
secretaries of the organization are invited. The motive of the conference is to
discuss the expansion opportunities of the brand in different markets. It will
be a high class event for Hilton hotel as the management is required to face
different types of strategic and operational issues. They also have to consider
the factors which will affect the functioning of the event. A good conference
and banqueting service will definitely make a positive impression on the
minds of the corporate clients.

STRATEGIC AND
OPERATIONAL ISSUES
While the course of the event different types of strategic and operational issues
may arise in front of the host company. They have to be prepared in advance in
order to face such issues. These things can negatively affect the working and
ignorance of them can lead to many bad consequences. There is a need to
analyze such issues so that proper arrangements can be made for
improvements.

• Adequate space and utilization
• Food and accommodation
• Appropriate resources
• Customized package
• Poor management

CONTINUE
• Security issues
• Proper medical facilities
• Rise of costs

PERFORMANCE AND QUALITY
REVIEW TECHNIQUES
Different types of performance and quality review techniques can be used
which can assists in analyzing the performance of an event. These techniques
helps in analyzing what are the loopholes and errors. These are as follows:

• Program evaluation and the review technique (PERT)
• Client and guest evaluation procedure
• Feedback and survey
• Close loop evaluation method

FACTORS INFLUENCING THE
ORGANIZATION OF AN OFF-SITE EVENT
• Use of skilled manpower
• Climatic conditions
• Presence of resources
• Transportation
• Entertainment

MENU PLANNING ISSUES
• Difference in culture
• Hygiene factor
• Production capacity
• Service potential
• Feasibility and budget

FOOD, BEVERAGE
PRODUCTION SYSTEMS AND
STYLES FOR BANQUET
• Food Production System
• Food Production Style
• Beverage Service style
• Off-site and on-site considerations

ERGONOMIC CONSIDERATIONS
FOR BANQUET
The ergonomic considerations refers to the efficiency of the people for
working. With regard to the Marks and Spencer’s business conference, it
means how high quality services can be maintained at low costs. It includes
aspects such as space, floor capacity, sitting arrangements, after conference
celebrations etc

ERGONOMIC CONSIDERATIONS
FOR BANQUET
• Proper sitting arrangements are to be made for the guests. The sitting for
them must be in comfort and ease.
• The floor capacity must be high in volume. As it is a international business
conference, hence delegates will appear in very large number. The floor
must be adequate enough to handle such gathering
• Proper lighting and sound system will be maintained so that communication
can be made in effective manner.