Presentation: Business Consultancy Project for Alexandra Style UK

This presentation provides a business consultancy project report for Alexandra Style, a unisex salon in the UK. It begins with an introduction and table of contents, followed by a situational analysis that examines the macro and micro business environment, including the impact of the COVID-19 pandemic and technological factors. The presentation then explores various business expansion options, including cost-benefit analysis. A detailed project plan is presented, incorporating risk assessment, stakeholder analysis, and an action plan aligned with SMART objectives. The action plan focuses on market penetration strategies, segment targeting, and budget considerations. The conclusion emphasizes the importance of the consultancy project report in achieving business success, highlighting situational analysis, cost-benefit analysis, and the action plan. The presentation references relevant academic sources.

PRESENTATION

Table of Content
 Introduction
 Situational analysis
 Options
 Project plan
 Conclusion
 References

Introduction
 Business consultancy project defines as a document which absorbs opinion of specialist expert in terms with
precise topic or part. Consultancy scheme include a person who have enormous information about the
pertaining situation and also provide effectual advice for finishing the plan in victorious mode. To carry
forward this presentation Alexandra Style is considered which is a Unisex salon situated in UK. Therefore,
it is divided into various sections situational analysis, various options of business case and project plan.

Situational analysis
 It is considered as the collection of various methods that are adopted by the manager of company for
the objective of determining the macro and micro business environment in order to provide vision
regarding the strengths and weaknesses of environment with external factors. In that case, political
condition is quite instable because of current pandemic COVID-19 as the policies and restrictions of
government of UK changes the norms and regulations of salon business as it showed the drastic
influences the profitability of salon business which automatically leads to impact the economic
conditions of UK. Moreover, technological factors also impact the salon business in order to provide
more comfort zone to their customers and uses laser treatment in order to pimples from their face that
positively impact their frame of mind of customers.

Options
 For the expansion of business, Alexandra Style has various options including cost benefit or they can
prepare proper business case. In that case, cost benefit defines the proper measures that are useful in
taking prominent decisions for the company after eliminating various costs that is concerned with it. In
that case, the manager of Alexandra style use various methods and steps like development of
framework, analysing the cost and prominent benefits, calculate those costs and benefits for the
impactful decision which bring prominent benefits for the organisation for the longer period of time.
Moreover, also compare the prominent cost for better interpretation in order to take right and worthy
decision and also analyse the result for the further proceedings.

Project plan
 By considering the project plan of company, they firstly determine the risk factor with the help of risk
assessment and also evaluate each and every risk criteria and also rate risk by making it on the priority list as
which one is more influential. In that case, stakeholder’s analysis is also performed which describe the high
power and high interest and if any stakeholder has high strength then they have low interest.
 Moreover, an action plan is developed by considering the vision and mission of company with the
enhancement of SMART objectives which describe that company start its progress when the COVID-19
impact will gets decreased also rise in their customer base by 10 percent with the reopening of economy and
proper market expansion strategy which is market penetration. Also determine the proper segments, targets
and position of company for the successful launch and introduction of products and services and also
determine the proper budget with the help of financial backgrounds including cash flow and budget.

Conclusion
Therefore, from the above Power point presentation, it is analysed that the business
consultancy project report is useful in achieving success for the company from the
beginning to the ending of project. In that context, situational analysis is conducted which
is useful in evaluating each and every aspect of situation with the help of prominent
frameworks. Moreover, for the expansion of business, company conduct cost benefit
analysis and business plan which useful in achieving huge values and prominent vision for
the expansion of business. In this context, detailed action plan is developed in order to
achieve the prominent goals and objectives in order to develop proper understanding that is
required to move further.

References
 McGivern, G and et. al., 2018. The silent politics of temporal work: A case study of a
management consultancy project to redesign public health care. Organization studies, 39(8),
pp.1007-1030.
 Thatcher, J and et. al., 2016. Enriching the values of micro and small business research
projects: co-creation service provision as perceived by academic, business and
student. Studies in Higher Education, 41(3), pp.560-581.
 Harris, E., 2017. Strategic project risk appraisal and management. Routledge.

Thank You