Business Consultancy Project: Situational Analysis of Side Corner Cafe

This business consultancy project provides a situational analysis of Side Corner Cafe, a UK-based cafe. The report begins with an overview of situational analysis, explaining its importance in understanding a business's internal and external environments. The analysis utilizes SWOT and MOST frameworks for internal assessment, examining the cafe's strengths, weaknesses, opportunities, and threats, as well as its mission, objectives, strategies, and tactics. The PESTLE analysis is employed to evaluate the external factors, including political, economic, social, technological, legal, and environmental aspects affecting the cafe's performance. The report concludes with recommendations, such as hiring trained chefs, implementing advanced technology, and leveraging social media. The report is supported by references to academic journals and online resources.

THE BUSINESS
CONSULTANCY PROJECT

Table of Contents
SUMMARY.....................................................................................................................................1
ANALYSIS......................................................................................................................................1
Analysis tools used for external and internal analysis................................................................1
IDEAS FOR ACTION ....................................................................................................................2
CONCLUSION ...............................................................................................................................3
REFERENCES................................................................................................................................4
.........................................................................................................................................................4

SUMMARY
The situational analysis is explained as collection of the methods which managers use to
analyse internal and external environment to understand capabilities of organisations, consumers
and business environment. This includes targeting set objectives in business and determining
factors which support or hinder the objectives. Side Corner is a Cafe and located in United
Kingdom. It provides the hot and cold fast food items (Van Velsen, 2017). The vision of this
Cafe is to provide hygienic food items to people and serving with the pride to them. For
situational analysis of Side Corner Cafe, internal and external analysis is going to be conducted.
ANALYSIS
Analysis tools used for external and internal analysis
The situational analysis is explained as analysis of external and internal factors of
business. This determined the capabilities of business, consumers and the business environment.
It is an important part of business plan and also should be reviewed to assure current position.
The situational analysis includes targeting particular objectives in business and also determining
factors which hinder and support them effectively. Under this, Side Corner Cafe conducted the
internal and external analysis. SWOT and MOST analysis is conducting for Internal analysis.
PESTLE is for the external analysis (Clarke, Friese and Washburn, 2016).
SWOT Analysis of Side Corner Cafe
SWOT analysis is mainly conducted for analyse internal environment of an organisation.
With the help of using SWOT Analysis, Side Corner Cafe can determine its strengths,
weaknesses, opportunities and threats (Gürel and Tat, 2017).
Strengths
 Side Corner Cafe is located in crowdy
place and this gain the attention of large
number of consumers.
 It provides hygienic and fresh food
items to people.
Weaknesses
 The interior of this Case is not
attractive.
 Side Corner Cafe is not socially active.
Opportunities
 It can make make changes in its interior
Threats
 High tax rates
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to attract people (Blockeel and et. al.,
2016).
 This cafe can expand its business on the
social media sites such as Instagram
and Facebook.
 High competition
MOST Analysis of Side Corner Cafe
This framework is mainly used for analysing detail about organisation. This assist owner
of Side Corner Cafe to assure that they are on right pattern (Klavans and Boyack, 2017). MOST
analysis for Side Corner Cafe mention below:
Mission- The mission of Side Corner Cafe is to provide the high quality food items on
the basis of needs and demands of consumers.
Objectives- Its objective is to Serving affordable food items and managing positive
customer relations (Bardus and et. al., 2016).
Strategies- The strategy of this cafe is to expand their business on different social media
sites. It will provide the better ambiance to attract large number of consumers.
Tactics- Cafe will attract its customers with the help of showing their products through
video marketing.
PESTLE Analysis of Side Corner Cafe
The PESTLE analysis is used to analyse as well as monitor the external environment that
may impact of performance of an organisation. It is mainly used in environmental scanning
components related to strategic management. Under this, Side Corner Cafe conduct the PESTLE
analysis for examine the external factors which impact on its performance level (Perera, 2017).
Political:
In this, it is essential for Side Corner Cafe to adhere all the legal rules and regulations that
has been imposed by government of U.K, as disobeying of these policies may lead entity towards
facing numerous political issues that may further impact upon their functioning.
Economical:
This factor include elements like local currency exchange rates, taxation level, local
economic environment in different markets and more. It is essential for Side Corner Cafe to
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effectively consider all these economical factors as to further develop strategies in order to
overcome economical issues and turbulence in U.K due to Brexit.
Social:
It has been identified that Side Corner Cafe offer cheaper products to their customers that
lead them towards compromising quality. Thus, in order to expand their business and further
increase customer base entity is required to understand values, beliefs, perception and morale of
customers and society. With the help of this they can effectively able to perform their operations
in best effective manner (Zahari and Romli, 2019).
Technological:
With the emergence on mobile wave and change in technology on continuous basis,
internet become most important thing for organisation. In this context, Side Corner Cafe is
required to take advantage of innovative technology as to satisfy their customers in best effective
manner.
Legal:
Side Corner Cafe is required to ensure that they do not violate any laws as well as
regulation as this will lead them towards facing hefty penalties and fines. Thus, entity is required
to have strategies relating to Licensing regulations related to the industry and introduction of
stricter trade regulations and customs.
Environmental:
In this factors that are required to be undertake by organisation is related to
environmental rules as well as regulations, global warming and other environmental issues in a
global level and environmental disasters in countries that produce raw material. In this Side
Corner Cafe is required to operate their activities by having concern towards environment.
IDEAS FOR ACTION
There are some recommendations given below:
 Side Corner Cafe should hire the trained and experienced chefs so that they can make
tasty and better quality food items.
 It can implement the advanced technology in its Cafe to provide the services quickly.
 For communicate with the consumers and provide them information, Side Corner Cafe
needs to use different social media sites such as Facebook and Instagram.
 Side Corner Cafe can make its ambiance better so that people can be interested.
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CONCLUSION
It has been concluded from the above mention report that conducting the situational
analysis is mainly conducted through organisation for examine the internal and external
environment of an organisation. In this present investigation, SWOT and MOST analysis has
been conducted by Cafe to analyse its internal environment in an effective manner. The PESTLE
analysis has been conducted for analyse external environment. Through this, cafe can focus to
overcome from the issues by identify the external factors.
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REFERENCES
Books & Journals
Bardus, M. and et. al., 2016. A review and content analysis of engagement, functionality,
aesthetics, information quality, and change techniques in the most popular commercial
apps for weight management. International Journal of Behavioral Nutrition and
Physical Activity.13(1). p.35.
Blockeel, C. and et. al., 2016. A fresh look at the freeze-all protocol: a SWOT analysis. Human
reproduction. 31(3). pp.491-497.
Clarke, A. E., Friese, C. and Washburn, R., 2016. Situational analysis in practice: Mapping
research with grounded theory. Routledge.
Gürel, E. and Tat, M., 2017. SWOT analysis: A theoretical review. Journal of International
Social Research. 10(51).
Klavans, R. and Boyack, K. W., 2017. Which type of citation analysis generates the most
accurate taxonomy of scientific and technical knowledge?. Journal of the Association
for Information Science and Technology. 68(4). pp.984-998.
Perera, R., 2017. The PESTLE analysis. Nerdynaut.
Van Velsen, J., 2017. The extended-case method and situational analysis. In The craft of social
anthropology (pp. 129-150). Routledge.
Zahari, A. R. and Romli, F. I., 2019. Analysis of suborbital flight operation using PESTLE.
Journal of Atmospheric and Solar-Terrestrial Physics. 192. p.104901.
Online
Lake, L., 2019. The Purpose and Elements of Situation Analysis. [Online]. Available through:
<https://www.thebalancesmb.com/purpose-and-elements-of-a-situational-analysis-
2295754>.
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