Business Consultancy Project 2: London School of Science Report

This business consultancy project report examines the challenges faced by the London School of Science and Technology due to market competition in the education sector. The report identifies the business problem, target audience, and competitive landscape, proposing a shift towards new digital market segments to attract a wider audience and increase student enrollment. It explores the least barriers to entry in digital marketing, emphasizing the importance of understanding client requirements and leveraging the team's skills and expertise. The analysis covers various digital marketing strategies, including social media, video marketing, SEO, and content creation, to help the college gain a competitive advantage. The conclusion stresses the importance of selecting the right digital marketing strategies to enhance profitability and productivity. The report also provides references to relevant academic sources.