Regent University Business Consulting: Analysis and Recommendations

This business consulting report provides an analysis of Regent University, a private university in London, focusing on marketing strategies and operational improvements. The report includes a STP analysis for identifying target customers, a PEST analysis to evaluate external environmental factors, and a SWOT analysis to assess the university's internal strengths and weaknesses. It also covers competitor analysis and positioning strategies for effective campaign promotion. Recommendations are made for enhancing promotional activities, leveraging social media, and incorporating feedback from students and tutors. The report concludes that effective marketing strategies and resource utilization are crucial for the success of campaigns like "Thinking into Character" and "Technology and System Infrastructure Change."

Business Consulting

TABLE OF CONTENT
• Project A
• Introduction
• Conclusion
• Project B
• Introduction
• Conclusion
• References

PROJECT A - INTRODUCTION
• Business Consulting is basically considered to be the
practice of the education, planning and implementing
business which is used by an individual for the purpose
to complete a project and manage their study. For a
person, it is very important to have deep knowledge,
skills and proper understanding in relation to a particular
problem or topic for the purpose to improve the business
activities.

Background of client
• Regent university is a private university in London, UK
which was established in 1984 as regent college. It is
one of five private universities which provides
academic education to the students of all ages with an
average age range of 18-35 around the world.

STP analysis
STP is the three step model that help in crating marketing
strategies that assist in discovering the customers. This
help in communicating the right message to the targeted
audience or segment, consequently, it help an organisation
to achieve competitive advantage by using the marketing
strategies

PEST analysis
• It is a strategic tool which are used by the marketers
to analyse the external environments that can impact
the company and its profitability. It is an effective
framework that is used to make effective corporate
strategy planning. In relation to regent college, the
pest analysis have been described as under:

SWOT analysis
• This framework basically stands for strengths, weakness, opportunities and threats. It is basically the
technique which helps in assessing four aspects of the organisation. This tool helps in analysing the various
factors and negative aspects of the business. Through conducting SWOT of Regent, it has been identified that
organisation has a really good brand image and is considered to be safe, has a good size, friendly and has a
really good community of staff, students and other individuals

Competitor analysis
• It is basically considered to be a framework that is
used by the business managers and leaders for the
purpose to carry out business operations. The
main competitors of the Regent College are FSB,
LSST, Luntstone etc

Positioning
• In order to promote their campaign in a effective and efficient manner, it is very important for the
organisation to have deep and depth knowledge and understanding about the various campaigns
and developing effective strategies for the purpose to carry out effective and efficient promotional
strategies and carrying out the campaign at mass level with the use of various social media tools
and various strategies in order to run the business in a successful manner.

Recommendations
• In context to Regent College, in order to run the operations of the business in a effective way and
promoting the campaign in a effective and efficient manner, it is very important for the leaders and
managers of the organisation to pay emphasis on the use of promotional tools and techniques. In order to
run a business in successful manner, it is very important to understand and use the various effective
strategies and using effective promotional methods such as newspapers, articles, online advertisement
and use of various social media tools and techniques for the purpose to carry out effective strategies for
the organisation and attracting students towards the campaign and allowing them to take fuller
participation

CONCLUSION
• From the above report, it can be concluded that business consulting plays a very important role in the
organisation and it supports in collecting the data and information and finding solutions to the various
problems and collecting information in relation to the particular topic and managing the business
activities. In order to run organization, business or educational institute in a significant manner it is
very important to develop effective marketing strategies and focusing on carrying out various
operations and using available resources for the purpose to run the campaign in a effective and
efficient manner. In context to Regent College, in order to run ad promote the campaign” Thinking
into Character” in a successful manner.

REFERENCES
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care in the portuguese market an investigation of the potential demand for clinicalL remote
services (Doctoral dissertation).
• Burrell, D.N., 2020. Management consulting intervention case study in a complex and toxic hospital
organizational culture. HOLISTICA–Journal of Business and Public Administration, 11(2), pp.100-114.
• Schaupp, L.C., 2019. An Interview with Martin Jung, Head of Software Engineering Consulting at
Development Group Basys GmbH and Professor at Friedrich-Alexander-Universität Erlangen Nürnberg
(FAU). Journal of Global Information Technology Management, 22(4), pp.312-315.