BM561 Business Consulting: Allsee Technologies Research Report 2021

This business consulting research report focuses on Allsee Technologies, a UK-based digital signage company, and its challenges in the business environment. The report identifies supply chain issues stemming from COVID-19 and Brexit as a primary problem, impacting the availability of raw materials and increasing production costs. An STP analysis highlights the importance of segmentation, targeting international consumers and suppliers, and positioning the company effectively. Competitive analysis using Porter's Five Forces reveals threats from new entrants, substitutes, supplier power, and consumer power. A PEST analysis examines political, economic, social, and technological factors affecting the company's performance, including government taxes, supply-demand imbalances, changing customer tastes, and technological advancements. The report concludes that less operations, dissatisfied customers, and high production costs are the main issues, all interconnected and hindering Allsee Technologies' growth. Desklib provides access to similar reports and study tools for students.

Business Consulting
Research Report

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Overview of the Allsee technology and its business environment..............................................3
Problem identification- Supply chain issues................................................................................3
STP analysis.................................................................................................................................4
Competitive analysis....................................................................................................................4
PEST Analysis.............................................................................................................................5
Main issues of the client along with the justification..................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business consulting is the kind of method and theory from which an organization can be able to
increase their growth in the market. This factor results very effectively and provide higher
productivity to the organization. The report is illustrating the concept in which an organization
named Alless Technology who is located at United Kingdom suffering from the issues and
obstacles from which they cannot be able to increase their productivity in the effective manner
(Nguyen, 2018). This report will help to measure the different areas by performing competitive
analysis, external environment evaluation and marketing strategy in order to know the issues and
threats facing by the company.
MAIN BODY
Overview of the Allsee technology and its business environment
Allsee technology is one of the leading firm in the digital sector. The company is located in the
UK and ensuring the digital services to the customers. Also, the firm designs the digital
commercial displays (Belik and et.al., 2019). The company assures the computer system designs
& related services to the users. The high technological services has been ensured to the
customers at a suitable cost. Business environment of the company is driven by the internal and
external environment. It affects the different aspects of the company that is related to the
productivity of the company. The company has the vision and mission in relation of assuring the
high class services to the customers.
Problem identification- Supply chain issues
Recently due to COVID, the firm got highly affected in delivering their services to the
customers. As at the time of pandemic the business operations was not going on a high. Note.
Now, the firm is facing the hurdle in their supply chain management. After the COVID, and due
to BREXIT, the company is not getting the proper raw materials for ensuring their services to the
customers. The lack of supply chain is affecting the performance of the firm in the market. The
firm ensures the digital service to the customers. And as there is lack of CPU in the worldwide
due to this, the company is facing in arranging the equipments that are required for ensuring the
services. In accordance with this, the cost of the production is increasing on higher note and
affecting the over-all performance of the business.

STP analysis
STP analysis is a tool and model to evaluate the marketing position of the particular
organization. This analysis helps the business to grow and develop in the effective manner. It
includes the three factors segmentation, targeting and positioning from which they can be able to
obtain and understand the marketing strategy.
Segmentation : In the segmentation, it includes the various sub-sectors such as behavioural,
demographic, psycho graphic and geographical. The organization Allsee Technology needs to
focus on the segmentation process by which they can increase their productivity and growth. For
example, the company can separate their supply chain management employee and workers
according to the geographical areas from which they can be able to supply the goods and services
to the potential consumer quickly and effectively (Park, Seo, and et.al., 2018). Segmenting the
employee according to the location will provide better response from the consumers and enable
them to grow more.
Target audience : This factor refers to target their potential consumer in the market from which
they can be able to achieve more success. The company Allsee technology required to target the
international consumers and suppliers from which they can be able to increase their sale and also
help them to improve their company reputation in the international market. The company is
required to focus on the geographical areas of suppliers from which they can be able to obtain
the better outcome and effective result.
Positioning : The last factor is determining the position of the organization. Focusing on the
international suppliers will help the company to grow and make the accurate position in the
technological industry (Sitorus, and Fontana, 2021). Once the targetting audience factor
implemented in the company then they will be able to evaluate the performance and position of
their growth in the particular industry.
Competitive analysis
Porter's five forces
This competition tool has been used in order to identify the effect of competition over the Allsee
technology due to their supply chain issues. The porter's five forces clears the vision in mind in
relation of the issues and threats to the company due to their supply chain issue.
New entrants- As the company is facing the issue of not getting the proper supply of the
equipments that are needed by the company is order to ensure their services. The cost of the

operations is increasing. As a result, in such situation there is a threat to the company from the
new entrants. There is a situation in the market where due to less supply the company is ensuring
less services to the customers. In such situation, the new entrants can affect the operations of the
firm.
Threat of substitute- There is a threat of shifting by the customers as there is a situation where
the demand of the customers are not getting meet up in the market due to low supply of raw
materials (Wellner and Lakotta, 2020). Also, the increase in the cost of operation leads to the
increase in the final prices of the products and services of the Allsee technology. There is a high
risk of shifting by the consumers to the substitute products and services.
Power of supplier- This is the biggest threat to the Allsee technology. The company has no
numerous options to arrange the equipments from the world. Therefore, the selected suppliers
can increase the prices of the tools and resources they are providing. And this leads to increase
the over-all expense of the firm.
Power of consumers- The consumers of the company feels dissatisfied as their demands are not
met on time. In order to ensure the satisfaction to the customers the main thing is that the supply
management of the company has to be effective. The procurement strategy is depends upon the
suppliers of the company (LEYVA and et.al., 2018). And when this gets affected it puts the
impact over the service delivery to the customers. Allsee technology is facing the same situation
and the power is in the hand of customers they can shift towards the competitor firm.
PEST Analysis
PEST analysis involves the political, economical, social and technological factors that affects the
performance of the company. As Allsee technology has the problem in relation of arranging the
resources here is the description of the external environment that are further creating the threats.
Political factor- Due to the pandemic and Brexit the company has faced the certain problems in
relation of acquiring the inputs from those countries from where the raw materials can be
arranged on affordable prices. The government of UK has imposed the heavy taxes over the
digital companies after the pandemic. In such situation, it is hard for the company to bear up
taxes as already the cost of production is increasing.
Economic factor- The supply-demand rate is one of the most important aspect of the economy. It
highly affects the operations of the company (Luo, 2018). The supply chain issues involves the
labour issues as well. Allsee technology leads to face the labour issues as well. It is like a cycle

that keeps repeating. Less raw materials leads to less services. This further leads to low supply in
the market in high prices.
Social factor- It includes the changing taste of customers. As the demands of the customers are
not full-filled by the company. In such situation, the customers moves towards the different
firms. And there is a high threat of experiencing the loss for the business.
Technological factor- As the company provides the digital services to the customer. The digital
companies have to adopt the new technologies on time. So, the operations and services can be
ensured on time (Vissers and et.al., 2019). Change in technology highly affects the over all
operations of the Allsee technology. As the company performs its operations over the digital
problems.
Main issues of the client along with the justification
The top issues that has been facing by the Allsee technology on the above analysation are: Less-operations. Dissatisfied customers.
 High cost of production.
All these three issues are inter-linked with each other. Also, it has been considered as the top
three issues because due to less supply of resources the company is facing the situation where
there is a gape has been created in supplying of services in the market, the operations of the firm
became less. And due to this the customers are highly dissatisfied as their demand are not getting
full-fill. As there is shortage of labour and equipments such as CPU. Which are essential for the
company. This leads to creating the high cost of production. It further results in increasing the
final prices of the products and services. Thus, it is affecting the over-all performance of the
company.

CONCLUSION
In this report it has been concluded that business consultancy in the major part of any
occupation. Acquiring the business advices helps an individual and a company to increase their
profitability. The report has mentioned the issues which is creating a huddle for the mentioned
organization to improve their growth and development. In this, it includes the different analysis
to determine the obstacles in the organization from which they are not able to grow effectively. It
has been evaluated that supply chain management is influencing the company growth and
required to focus on the solutions.

REFERENCES
Books and Journals
Belik and et.al., 2019, May. Influence of technological revolution in the sphere of digital
technologies on the modern entrepreneurship. In Institute of Scientific Communications
Conference (pp. 239-246). Springer, Cham.
LEYVA and et.al., 2018. A framework for PEST analysis based on fuzzy decision maps. Revista
espacios. 39(16).
Luo, Y., 2018. January. Research on Business Strategy of BBG. In 2017 7th International
Conference on Social science and Education Research (SSER2017) (pp. 133-137).
Atlantis Press.
Nguyen, H., 2018. MARKETING COMMUNICATION PLAN FOR HO CHI MINH CITY
UNIVERSITY OF TECHNOLOGY (HCMUT) TO ATTRACT MORE
INTERNATONAL STUDENTS.
Park, O.L., Seo, W.J. and et.al., 2018. Analysis on STP strategies of Pyeong Chang Alpensia
resort. Journal of Sport and Applied Science.2(2).pp.15-26.
Sitorus, S.A.T. and Fontana, 2021, July. Business model improvement: A study case of
channeling through e-commerce. In Journal of International Conference Proceedings
(JICP).(Vol. 4, No. 1, pp. 197-206).
Vissers and et.al., 2019. Global prospects of the cost-efficiency of broiler welfare in middle-
segment production systems. Animals. 9(7). p.473.
Wellner, S. and Lakotta, J., 2020. Porter's Five Forces in the German railway industry. Journal of
Rail Transport Planning & Management. 14. p.100181.