BM561 Business Consulting: Bloom & Blossom Issue Identification

This business consulting report analyzes the challenges faced by Bloom & Blossom, a UK-based skincare brand. It identifies issues such as customer retention in the wake of external factors like the pandemic and regulatory changes. The report includes a competitor analysis, target market segmentation using the STP model, and an examination of influencing factors like political, economic, social, technological, legal, and environmental aspects. The top three issues are ranked as regulatory change, political terms and social factors. The analysis concludes that strategic suggestions and techniques help the company achieve its strategic aims and objectives, increasing profitability and gaining competitive advantages.

BUSINESS CONSULTING

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Clarifying who is a client is and summarize the issue that they are facing.................................3
Breaking the issue by critically analysing and presenting areas of importance to company.......3
What are the top three issues that Bloom & Blossom are facing, and reason behind ranking
these as top three..........................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business consulting refers to the procedure of provide strategic directions to
organizations and ventures or entrepreneurs, who tend to grow in the world of business, while
running ventures into a specific sector. The current assessment will be based on Bloom &
Blossom, which falls under the category of leading skincare brands in the UK. The study will
explain information about chosen company and issue that it face. It will also define the
importance of competitor, target market, customers and influencing factors to the organization.
Lastly, the report will justify the top three problems that firm is facing with ranking.
TASK
Clarifying who is a client is and summarize the issue that they are facing.
Bloom and Blossom is one of those companies in the United Kingdom, that make
wellness and skincare products, with consideration of target market needs and expectations
(BLOOM AND BLOSSOM LIMITED, 2022). Each product of chosen brand is full of natural
ingredients, that help user to solve their issue such as stretch mark, dry lips, etc. All of its items
are truly vegan and natural, which means everyone can purchase that and obtain appropriate
satisfaction by conducting this activity.
In the recent time, due to pandemic as external factor, each and every organization,
whether it is large or small, are facing number of issues, that may put negative impact on their
businesses. It is similar in case of Bloom and Blossom, as company may face issue to retain
customers and gain the attention of new toward purchase of its items. This issue may affect
negatively upon firm and its management practices, as it lead to increase stress level upon both,
which is not good for rapid and competitive growth of venture. Customers retention is one of the
biggest managerial accountability, which is important for managers to fulfil by applying
techniques, developing methods and conducting other things that are beneficial, as well as
relevant according to current issue.
Breaking the issue by critically analysing and presenting areas of importance to company.
Competitors analysis-
Competitive bases Bloom-and-Blossom Evolve Skincare Inc. Burt's Bees
Product For purpose of
producing and
On the other hand,
Evolve skincare brand
As a key rival, firm
tend to provide all

providing quality
products, organization
effort to utilize all
natural ingredients and
also take feedback
from potential
audience about goods
they purchase from.
As it enable firm to
make possible changes
and add value within
existing product
portfolio.
as the main competitor
of chosen company,
take approach to give
tough competition to
its rivals, in term of
manufacturing all
natural luxury
products, especially
related to the major
concern among
women and that is anti
ageing line.
natural personal care
items that work
without harsh
chemicals. The
packaging of all items
are quite handy and
easy to carry.
Price For purpose of
retaining customers,
Bloom and Blossom
may utilize cost plus
pricing strategy
(Nurhaliza, 2022).
While, Evolve
Skincare Inc, may
utilize usage based
pricing tactic that help
to achieve aim and
objectives.
On the hand side,
Burt's Bees utilize
product line pricing
strategy, to set high
standard with high
price to all its items.
Place In order to sell quality
products, organization
may utilize offline
source such as
physical outlet, where
skilled employees are
available to offer
quality products to
customers.
By using online and
offline sources, firm
may create is excellent
brand image in the
UK.
It also sells products
by using both
methods, online and
offline, that help to
retain and gain the
attention of potential
customers.
Promotion For purpose of
promoting venture,
Evolve skincare may
utilize only social
Burt's Bees may also
take approach to

Bloom-and-blossom
may utilize social
media marketing
channels along with
traditional advertising
approaches.
media marketing
sources to generate
brand awareness in the
market.
utilize Facebook as
promotional source.
Target customers and market-
It can be critically analysed that setting target market and customer is important for the
Bloom-and-blossom, because it helps to produce and then provide products to consumers (Ma,
Pu and Wang, 2021). It may utilize STP model to conduct the practice and obtain desire
outcome.
Segmentation-
For purpose of market segmentation, Bloom and Blossom may prefer to utilize
demographic, psychographic and behavioural segmentation strategies, which help to segment
market and then select group of potential buyers (Cortez, Clarke and Freytag, 2021). According
to these two strategies, firm may target male and female, both age 18 to 45.
Targetting-
Along with conducting above practice, firm may take initiative to select the best and
appropriate target market strategy such as differentiation (Zhang, Chen and Lin, 2022).
According to which it may plan to product and provide goods by consideration of men and
women needs relating to skin issue, and other.
Positioning-
For purpose of, setting influencing and top image in the mind of customers, Bloom-and-
blossom and its marketer may take approach to create the best slogan, which they attempt to
promote via using social media channels.
Influencing factors-
Political factor-
Changes related to political factors such as tax rate, trade policy, etc. may put negative
impact on chosen company, in term of creating barriers to success or succeed in the market. It

may put a lot of pressure upon firm to grow rapidly in the market, where these factors are
accessible, due to which venture may survive a lot.
Economic factor-
Economic growth, disposable income, education and employment are those economic
factors that impact directly to a company and industry sales. In case of Bloom-and-blossom, each
force may impact positively as economic growth in the UK is increasing, which means people
are able to purchase products, even luxury as well. It may support to increase sales and
profitability of company.
Social factor-
Changes related market trend, customer needs, buying behaviour and other terms related
to social factors, may impact ventures. In case o Bloom-and-blossom, market trend and buying
behaviour as social forces put negative impact, because these two factors are changing according
to the current following practice of individuals. Thus, firm may survive a lot to retain potential
buyers.
Technology factor-
Technological advancement may put positive impact on chosen organization in term of
driving marketer attention toward using the best advertising channels, such as Facebook,
Instagram and other. It may help to achieve the goals and objectives of overall business. Along
with that, due to this factor firm may take pleasure of increasing profitability and building wide
customer base.
Legal factor-
Changes in any regulatory terms may affect negatively upon company, as it may lead to
create more challenges for management to run venture successfully and smoothly. It may drive
their concentration toward understanding and collecting information about a change related to
rules and regulations that they may have followed and comply with the same.
Environmental factor-
Environmental sustainability may affect positively upon organization as it may already
take initiative to utilize recyclable materials for packing goods and selling to customers,
according to their needs. By conducting this practice firm may gain benefit of becoming
competitive brand with wide customer base.

What are the top three issues that Bloom & Blossom are facing, and reason behind ranking these
as top three.
Issue 1
Regulatory change is the biggest issue that has been determined from above analysis,
because it impacts negatively upon company at high extent. The main reason behind ranking the
current challenge at top from the three issue is extent to which it impacts Bloom-and-blossom. It
may lead to decrease the effectiveness or efficiency of operational practices that might be
conducted in the chosen company. It is important for the company to develop the best plan that
help to overcome the overall situation.
Issue 2
Another issue is considered as change in political terms, that affect business success,
growth and current practices like strategy formation and plan development. When political
factors related change occur, it may directly impacting business success in the market, either in
national or international level. Thus, Bloom-and-blossom attempt to overcome the adverse
impact of this challenge or issue, which is important for them to do that.
Issue 3
Social factor is another issue that ranked at third position or level because company may
consider this issue and make change accordingly in time effective manner, as this process may
do not consume a lot of time. The current problem may impact at low to medium level upon
Bloom-and-blossom, which management may handle by developing the best plans and strategies
that help to achieve the goals.
CONCLUSION
On the basis of above discussion, it has been concluded that competitor analysis, target
market segmentation, targetting and positioning, as well as other models implementation has
enabled company to achieve competitive advantages. It has provided a lot of benefits to the
organization that supports to reach desire outcomes. Furthermore, by summing up above
discussion, it has been summarized that by applying strategic suggestions and techniques firm
has achieved its strategic aims and objectives, which is one of the biggest challenging tasks for it
to handle and overcome the entire situation. The implementation of strategic and beneficial
actions increased profitability.

REFERENCES
Books and journals
Cortez, R. M., Clarke, A. H. and Freytag, P. V., 2021. B2B market segmentation: A systematic
review and research agenda. Journal of Business Research. 126. pp.415-428.
Ma, Y., Pu, L. and Wang, G., 2021, December. A Business Analysis for the Taier Company
Based on STP Model and Market Forecasting. In 2021 3rd International Conference on
Economic Management and Cultural Industry (ICEMCI 2021) (pp. 1282-1287). Atlantis
Press.
Nurhaliza, S., 2022. The Application of a Cost Plus Pricing Method in Determining the Selling
Price of Dried Lomek Products (Case Study at Bumdes Kuala Alam). Inovbiz: Jurnal
Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan. 2(1). pp.154-161.
Zhang, Q., Chen, J. and Lin, J., 2022. Market targeting with social influences and risk aversion
in a co-branding alliance. European Journal of Operational Research. 297(1). pp.301-
318.
Online
BLOOM AND BLOSSOM LIMITED. 2022. [Online]. Available Through:
<https://gb.kompass.com/c/bloom-and-blossom-limited/gbcs6173074/>

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