BM561 Business Consulting: Analyzing Steel Cauldron Cafe Problems

This business consulting report focuses on The Steel Cauldron Café and Bar, a wizard-themed café that faced challenges due to a delayed opening caused by the COVID-19 pandemic. The report identifies key issues such as attracting customers in a competitive market, the impact of economic forces on consumer spending, and the need to adapt to changing audience preferences. It emphasizes the importance of competitor analysis, target customer understanding, and market evaluation, using PESTEL analysis to assess external environmental factors like political, economic, social, technological, environmental, and legal influences. The report highlights the unexpected environmental force of the pandemic, changing audience behaviors, and intense market competition as critical issues affecting the café's sustainability and profitability, stressing the need for strategic planning and adaptation to ensure long-term success.

Business Consulting

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................4
Clarify who your client is and summaries’ the problem that they are facing..............................4
Evaluating and presenting areas of importance to the client such as; competitors, target
customers, market and influencing factors from the external environment................................4
Three issues that the client is facing............................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business consulting is mainly refers to where individual provide idea information other
business owner or manager that how they can improvement their business productivity with
effective manner (Tabares, 2021). This study represent and provide information that how The
Steel Cauldron Café and Bar business performance get affects from various reasons and which
facilities they decide to distribute into market. This report useful for develop clarity in terms of
how business manager resolve issues with identification or target market, issues identification
from external forces, competitive business evaluation and many more.

MAIN BODY

Clarify who your client is and summaries’ the problem that they are facing.
This report makes clarity with present the information on The Steel Cauldron Café and Bar. Two
individual husband and wife decided to develop cafe. They decide to open and start this cafe on march
2020 but from the pandemic situation they do have to develop delay in opening of business. So after
when government decide to reopen cafe or other business their owner decides to reopen this cafe on
august 2020. Therefore, a major problem is audience attraction towards with the new cafe and from
the economic force people buying capacity get decrease. These are major problems which faces by
this cafe owner. But this cafe owner get badly affects from pandemic because they decide start
business and they take land for cafe opening from lease. So from the 5 month delay in opening badly
affects on their economic condition. But after endemic they reopen their business they engage
technology advancement in business and many more approaches for different and attractive looking
of cafe but the major problems is people have multiple options and almost customers prefer to buy
food services where they know (Bagwell, 2018). For this cafe almost every aspects very new so its
essential that this cafe owner communicate and analyse target audience for good selling.
Evaluating and presenting areas of importance to the client such as; competitors, target customers,
market and influencing factors from the external environment
Competitors: Other cafes, restaurants which also provide similar products and services which badly
affects on performance on this cafe. Because other competitive cafe or restaurant also provide similar
product on low cost then this factors get also influence cafe effectiveness and customer attraction.
Cafe management team has duty to evaluate market demand and unique approach like discount
facilities, buy one get one free, combo packs and many more things can be useful for business
sustainability (Longoni and et.al., 2019).
Target customers: Cafe management clearly decide that their target audience is young generation
who highly prefer to eat food from effective and attractive looking, fun loving environment. From the
clarity of this term that they mainly prefer younger generation so its essential that they influence and
develop product marketing with uses of social media tools because almost individual highly prefer to
use social media tools. Also young generation mood swings also very fast so its essentialterm taht
cafe service manager properly evaluates what they want and then provide them effective facilities and
other require services. Otherwise they do have source to communicate and share information via uses

of technology tools with very soon so they do have power as well to damage cafe goodwill.
Market: Survives in the competitive market with new product and service expansion is not easier
task. Market activities getting highly affects and influence from multiple aspects because of
competitive media market people highly attract with cafe or restaurant where they get satisfied with
food as well as interiors. But its not easier task to manage market activities. Cafe expansion is not
easier task into competitive market because people has huge amount or option that is the major reason
this cafe get affects from other cafe and restaurant activities (Thamaraiselvan, Jayadevan and
Chandrasekar, 2019).
.
External environmental forces: External environmental issue identification can be easily possible
with uses of appropriate methods which are known and define PESTEL analysis. This approach
defines almost each and every aspect which affects on business sustainability and effectiveness. Cafe
manage mainly prefer to identify issues from analysis or this approach are as follows,
Political It includes variation in government import and export policies, restaurant
policies and many more. The Steel Cauldron Café and Bar cafe organizer
evaluate that in context of political aspects this business activities mainly affects
from when pandemic open but government not consider to open restaurant
services this factor badly affects on cafe activities.
Economic Cafe or restaurant expansion mainly requires identification of inflation rate
because they do have duty to buy raw material or goods for food preparation.
From the variation in inflation rate after pandemic situation its very impotent
term to determine because its badly affects on business sustainability.
Social Audience behaviours and variation in preferences from cultural activities
identification. One of the most essential aspects which affects on business
sustainability is social issues because changes in people food choice affects on
this business activities (Burrell and Rahim, 2018). Idea of issue its important
that cafe organizer develop higher attract and provide food on the basis or young
generation preferences consideration.
Technological Continues variation in technology tool require higher cost and knowledge so its

not easier to develop new practices into business. But without having
appropriate and essential social media tool is the key approach for marketing
and it has power to book order as well.
Environmental Next one is environment forces it mainly happens from unwanted weather or
climate or other factors. The Steel Cauldron Café and Bar cafe activities badly
affects from the environmental issue when this cafe organizer decides to set-up
business then unexpected Covid-19 situation badly affects and influence
performance and expansion of this business. So from the knowledge and idea of
this term its essential that cafe manager firstly evaluate and develop extra cost
for management of unexpected events which comes from environment forces.
Legal It includes rules and regulations which develop by government for management
of business environment effectiveness. Steel Cauldron Café and Bar cafe
organizer has responsibility to follow and development rules like they buy
property for cafe on lease so they do have duty to prepare legal documents
otherwise it affects on cafe very bad manner.
Three issues that the client is facing
Unexpected environmental force: Steel Cauldron Café and Bar cafe manager firstly face this issues
because of pandemic and they do have to responsibility to close their business’s activities because
government decide to close very single business for people safety and security. So this term highly
influence cafe starting so when Covid-19 situation get control then government provide authority that
individual can open their business for revenue generate and economy stability. After opening cafe
organizer has duty to generate new plan and develop food cost on the basis of economy factors
identification because inivdiual people get badly impacts from pandemic situation. Also inivdiual
people have no capacity to spend huge amount of food so when this cafe organizer consider this
approach its defiantly influence customer attraction also via uses of social media tools they can easily
share product and service information to individual.
Audience requirement and behaviour changes: Study of this cafe it’s been clearly analyzed that

expansion of these cafe activities affects from various aspects. Its analysed that variation in young
generation preferences analyse sis very critical aspects because their needs and wants get badly affects
from various reasons like social media competition, relatives behaviours and many more (Fahlevi and
et.al., 2019). Idea of this term makes sure cafe organizer and management team properly consider this
term to evaluate audience behaviour and requirement changes because having proper idea of customer
or audience performance is key essential approach for generate revenue and long term effectiveness of
business.
Competitive business: Other competitive industries which also provide similar type of services like
food. Because of competitive market its essential term that this cafe manager and employee develop
higher attraction towards with the involvement of appropriate and effective design and interior is
major require approach for survives into competitive market. Without consideration of all these terms
highly influence cafe effectiveness. So its important term that when cafe manager decides to develop
new cafe set for long term profit generate into competitive business’s market its major consideration
approach that from the utilization of technology tools they continues evaluate and identify or
recognize other competitive business industry performance. It makes more clarity and give ideas
which products and services mainly like by customers or audience (Gao and et.al., 2018).
CONCLUSION
It has been summarized from the above reflective study that cafe development in march
2020 badly impacts on organizer who decides to set cafe for profit generate because it badly
affects and influence from pandemic situation. It has been identified from the study that cafe
sustainability influence from multiple external forces so business management has duty to
continuously evaluate performance and activities of macro environment forces. This report has
been evaluated that Steel Cauldron Café and Bar cafe manger has duty to evaluate competitive
industry performance because it also affects on revenue generate and this study also gives
multiple instruction to resolve issues with proper consideration and identification of multiple
essential aspects.

REFERENCES
Books and Journals
Gao, S., and et.al., 2018. Identifying competitors through comparative relation mining of online
reviews in the restaurant industry. International Journal of Hospitality Management. 71.
pp.19-32.
Fahlevi, M., and et.al., 2019. Leadership Styles Of Food Truck Businesses. Journal of Research
in Business, Economics and Management. 13(2). pp.2437-2442.
Burrell, D. N. and Rahim, E., 2018, March. Teaching graduate business entrepreneurship
students through the use of innovative engaged learning approaches. In 6th International
Conference on Innovation and Entrepreneurship: ICIE 2018 (p. 103).
Thamaraiselvan, N., Jayadevan, G. R. and Chandrasekar, K. S., 2019. Digital food delivery apps
revolutionizing food products marketing in India. International Journal of Recent
Technology and Engineering. 8(2). pp.662-665.
Longoni, A., and et.al., 2019. Business for society is society’s business: tension management in a
migrant integration supply chain. Journal of Supply Chain Management. 55(4). pp.3-33.
Bagwell, S., 2018. From mixed embeddedness to transnational mixed embeddedness: an
exploration of Vietnamese businesses in London. International Journal of Entrepreneurial
Behavior & Research.
Tabares, S., 2021. Certified B corporations: An approach to tensions of sustainable-driven hybrid
business models in an emerging economy. Journal of Cleaner Production. 317. p.128380.