BM561: Business Consulting Report on Regent Group College, London

This report provides a business consulting analysis of Regent Group College London, addressing challenges related to a new digital campaign and infrastructure changes. It includes an industry analysis using Porter's generic strategies, target customer segmentation, and marketing strategies. The report also examines external factors such as political, economic, social, and technological influences, and identifies key issues like competition, government regulations, and recruitment of qualified staff. The analysis aims to provide insights into enhancing the college's market share and overall business strategy. Desklib provides access to similar solved assignments and resources for students.

Business consulting

Table of Contents
INTRODUCTION ..........................................................................................................................1
MAIN BODY...................................................................................................................................1
Clients and Problem Statements......................................................................................................1
Industry Analysis.............................................................................................................................1
Competition............................................................................................................................1
Target customers....................................................................................................................2
Marketing...............................................................................................................................3
External Factors......................................................................................................................3
Top three Client issues ....................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES ...............................................................................................................................6

INTRODUCTION
Technology plays an important role in education because it enables the teacher to assist
the students in learning various skills for the career development. The students can easily access
the information and update themselves by using the technologies(Zhong, Oh, and Moon, 2021).
The teachers gather the information and share with the students to increase their knowledge and
skills. In this report, Regent group college London has been taken into consideration located in
United Kingdom. The report will discuss about the problems that are faced by the college and
provide the internal analysis with the help of analysing the completion prevailing in the market.
It will state the target customers after assessing the markets and discuss the method of the
marketing. Moreover, the report will also explain the external factors that may affect the
strategies and business of the college. Thereafter, it will discuss the issues that have negative
effect on the college reputation.
MAIN BODY
Clients and Problem Statements
Regent Group College which is located in London, is a educational organisation which
includes real estate and investment management and provides learning environment to students
to enhance cognition. This college owns and manages the independent schools, higher education
colleges and investment business. Therefore, it provides the fully supported environment to the
students for learning. The college has develop the new digital campaign for the technology and
the system infrastructure change where it may face some issues such as competition prevailing
in the market, government regulation and policies might interrupt the campaign, lack of
marketing, future uncertainty and so on.
Industry Analysis
Competition
Porters has defined the various generic strategies to analysis the market so that the
company can gain over he competitors by judging their behaviour. With reference to the Regent
Group College the strategies are describes as under: Cost leadership strategy: In relation to the Regent Group College, it will provide the
education with the help of the advance technologies for which it will charge the lower
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fees from the students(Ali and Anwar, 2021). Therefore, the college may install the solar
panel to use the technologies and the resources such as equipments material and so on
which produce low cost. Differentiation strategy: With reference to the Regent Group College, it may provide its
different services to the students so that they can be attracted to get admission in such
college. The college can provide its unique features to the students by making them aware
about the new innovation and technological change. This may help in setting the strong
market so that it can take advantage over the competitors. Cost focus strategy: Regent Group College may focus on the cost of their product or
services to get the advantage in the target market. Thus it can make the technological
advancement and change in the infrastructure by getting the quality material on the low
cost. It may be able to provide the students creative classroom with the natural lights and
proper ventilation.
 Differentiation focus strategy: In context to the Regent Group College, it may focus on
its unique features which it brings for the target market(Greckhamer and Gur, 2021).
The college can provide the good learning environment by providing them designing
classrooms, auditoriums, proper laboratory and campus area so that it will help in better
instructions, improving students outcomes and reduce the drop-down rates.
Target customers
Segmentation Targeting Positioning
It refers to the division off the
targeted customers so that an
organisation can focus the
instant needs of the customers.
With reference to the Regent
Group College, it segregated it
its customers on the basis of
demographics which includes
the age, gender, income or
geographically. This cover the
The target market is group of
the customers who are
identified as the most likely
buyers for the products or
services of an
organisation(Sathiyamoorthi
and et. al., 2021). The target
customers of the Regent Group
College are the students who
want to pursue their education
It is the ability of an
organisation to influence the
perception of the customers.
Thus, the Regent Group
College can influence the
students by promoting t9ir
brand name through the social
media platform such as
Facebook, Instagram and so
on.
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students for providing
education to both male and
female. Thus the market
segmentation help the college
to access the market easily.
The college has a good brand
image so its services are
premium for this it charges
higher fees from the students.
ahead after schooling. They
have targeted on the bases of
income and the youngsters.
Marketing
Marketing is important because it makes the customers aware about the product or
service of a company. Therefore, the Regent Group College also adopt marketing method to
make the students and people aware about their college and the facilitates it offers that are
described as under: Social media marketing: This is a marking strategy which Regent Group College can
adopt to promote the services of its college. It can make promotion through Instagram,
Facebook, linked in and snap chat(İnci and et. al., 2021). All this help the college to
reach to the prospects and encourage them to the admission in their college.
 Email marketing: This allow the Regent Group College to stay connected with the
prospect students by sending them customised newsletter or the offers based on the past
admission. The college has good brand image so it can interact with the students by
sending mails.
 Search engine marketing: This is the marketing which is used by an organisation to
increase the viability of the websites in search engine results pages. Thus, the Regent
Group College use this marketing to get the ore clients or increase the brand awareness.
External Factors
The following are the external factors that may affect the Regent Group College are
described as under:
Factors Analysis
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Political Regent Group College has brought new campaign for changing the
infrastructure and new technology. Therefore, it may be affected by the
political factor in terms of changing the required skills for the teachers or it
may also make changes in the course of study that is deliver to the students.
Economical This factor affect in terms of funding decision that are made the government
for the establishment or reactivation of the campus. Even the students apply
for the loan to get their degrees(Gao and et. al., 2021). Thus, the Regent
Group College is affected by the cost of the resources such as staff, books,
papers, solution to the technology and so on.
Social The demand for the higher education has been increased everywhere across
the world. The students get their degrees in the field at which they are
interested so the Regent Group College may provide education in every
fields and changes the expectation in the qualification for other.
Technological Regent Group College may provide education to the students through online
class with their new technology innovation and also improve the
infrastructure so that it can attract the students through the attractive
classrooms, libraries and so on.
Top three Client issues
There are various issues that may be faced by the Regent Group College while
promoting their new digital campaign. The issues are described as under in context to the
college: Competition: There are many colleges which have good brand image and provides the
education and facilities to the students(Ahmed, Mubarik and Shahbaz, 2021). Thus, it
may decrease the market share of the Regent Group College and also shrink the available
customer base. The profit margin of the college may get reduce for the lower fees that are
offered by the other colleges. Therefore, it is a threat for the college because the
competitors encourage the students to switch for it their college. Government regulations: When the laws are change by the government or the new
policies are made by it so it affects the way of doing the business operations. The changes
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may include the taxation policy, interest rates, trade restrictions, change in the course of
the study, tariffs so on. In relation to the Regent Group College, the fiscal policy may
affect the business of an organization. Therefore, the business should be strong enough so
that it can adjust with the changing policies of the government.
 Recruitment of highly qualified staff: An organisation have to higher qualified staff for
their organisation so that they can asset in performing the operations of the business. In
relation to the Regent Group College, when it hires well qualifies staff so it will incur the
higher cost. The qualified staff demand the higher salaries which have to be paid by the
college in order to attract the more students.
CONCLUSION
From the above discussion, it has been concluded that the technological and the
infrastructure change attract the customers towards the Regent Group College which help them
in increasing their market share. As the report has discussed about the competition prevailing in
the market and the targeted customers. The methods of marketing has been discussed which the
college can use to promote its brand name. Further, the report has explained the external factors
that may affect the college and it activities and the issues as well which have a negative impact
of the brand of the college.
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REFERENCES
Books and Journals
Zhong, Y., Oh, S. and Moon, H.C., 2021. Service transformation under industry 4.0:
Investigating acceptance of facial recognition payment through an extended technology
acceptance model. Technology in Society, 64, p.101515.
Ali, B.J. and Anwar, G., 2021. Porter’s Generic Competitive Strategies and its influence on the
Competitive Advantage. Ali, BJ, & Anwar, G.(2021). Porter’s Generic Competitive
Strategies and its influence on the Competitive Advantage. International Journal of
Advanced Engineering, Management and Science, 7(6), pp.42-51.
Greckhamer, T. and Gur, F.A., 2021. Disentangling combinations and contingencies of generic
strategies: A set-theoretic configurational approach. Long Range Planning, 54(2),
p.101951.
Sathiyamoorthi and et. al., 2021. Experimental study of spray analysis for Palmarosa biodiesel‐
diesel blends in a constant volume chamber. Environmental Progress & Sustainable
Energy, 40(6), p.e13696.
İnci and et. al., 2021. A review and research on fuel cell electric vehicles: Topologies, power
electronic converters, energy management methods, technical challenges, marketing and
future aspects. Renewable and Sustainable Energy Reviews, 137, p.110648.
Gao and et. al., 2021. Drivers and reduction solutions of food waste in the Chinese food service
business. Sustainable Production and Consumption, 26, pp.78-88.
Ahmed, M., Mubarik, M.S. and Shahbaz, M., 2021. Factors affecting the outcome of corporate
sustainability policy: a review paper. Environmental Science and Pollution
Research, 28(9), pp.10335-10356.
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