Business Consulting Report: Hospital Project & Sports Business Plan

This business consulting report addresses key business problems in two distinct scenarios: constructing a new hospital and introducing a new sports apparel business. For the hospital project, the primary challenge is securing adequate funding and managing budget overruns. The report includes a competitor analysis using Porter's Five Forces, focusing on the low threat of new entrants due to high investment costs and the high bargaining power of suppliers. Market segmentation, targeting, and positioning strategies are outlined to establish a strong market presence. The team's skills, including teamwork and attention to detail, are crucial for success. For the sports apparel business, the main problem is adapting to changing consumer demands and fashion trends. Competitor analysis reveals a high threat of new entrants and significant supplier bargaining power. Segmentation and targeting strategies aim to identify and reach the right customer segments, while positioning focuses on product differentiation, potentially through competitive pricing. Essential team skills include communication and creativity. The report concludes that business consultants are vital for helping businesses grow and improve performance by providing tailored solutions to achieve their objectives.

Business Consulting

Table of Contents
 Introduction
 PART- A (Building new construction hospital)
 Business problem
 Competitor analysis
 Segmentation
 Targeting
 Positioning
 Skills, expertise and experience of a team
 PART- B (Introducing new sports business)
 Business problem
 Competitor analysis
 Segmentation
 Targeting
 Positioning

Introduction
Consulting is the act of providing solutions in context with any
issues which the individual is facing. In similar way, business
consulting is the framework to provide solution or an idea to a
given business in order to improve their performance. Every
business hires a consultant who can provide them the ways by
which they can meet their business objectives.

PART- A (Building new construction
hospital)
Business Problem-
 Construction of a hospital is not a easy task as with that it brings several other problems
and the main problem which has been faced by client is to bring funds for making
construction.
 The construction of hospitals requires adequate amount of funds and that covers all the
assets and machinery.
 In many cases it has been identified that the fixed budget goes over budget which creates
problem to the owners.

Competitor Analysis(Porter Five Forces)
 Threat of new entrants- The threat of new entrants in hospitals is
less because it needs huge amount of investment. Also, it takes
time to build the goodwill in healthcare business as people will
trust that which are providing quality in their medical facilities.
 Bargaining power of suppliers- The power of suppliers in
healthcare business is high because this sector is dependent upon
the instruments which will be provided by suppliers only. There
are also less number of suppliers the hospitals have less choice in
making the purchases.

Segmentation
 Segmentation is the process in which market gets
divided into different groups. These groups have the
similar type of characteristics which makes it easy for
the business to target the right group.
 Segmentation helps the hospital clients to get the
insight about the consumers because in the present
time people are becoming more aware about the plans
which are offered in this healthcare business.

Targeting
 Targeting is to make the selection of that group of
customers to whom they want to sell their products and to
whom the client have to focus on.
 In the hospitals business it is important that they are
providing their services to the right market and also to the
right people.
 Targeting plays a major role in this because all the business
operations are decided on that basis only.

Positioning
 Despite of different problems which the hospital
clients have to face it but with this if they have made
good strategies for making positioning in the market
then there are chances that they can gain the
goodwill.
 For the new establishments it is very important that
they make the positioning of their business in a great
way.
 This will be helpful for the client to differentiate
their hospital with that of others as they will bring
more people.

Skills, expertise and experience of the team
Skills-
 Team work- When any of the construction project has
to be made then at that time it is important to work as a
team. But it requires that the team-member is having that
skill to work in co-ordinated and co-operative way as the
task of working for a construction of hospital is a
difficult thing.
 Attention to detail- It is very important that the team
member are having the skill of making attention to not
only to big things but also to the small things.

Project B (Introducing new sports business)
Business Problem-
 For establishing a business of sports clothes there are several problems which the client
will have to face and that covers the increasing and changing demands of consumers.
 This is the main and the most problematic issue which has to be faced by the owners of
a business.
 As the fashion is rising and with that fashion only the demands of consumers are also
increasing.

Competitor Analysis (Porter Five Forces)
 Threat of new entrants- The threat of new business in the
apparel business is high as the cost of making investment
is not high. It is very easy for the small business to make
the entrance in a market as they can enter in small niche.
 Bargaining power of suppliers- The bargaining power of
the suppliers in this is high as they reduce the prices of the
raw material only to those companies which are taking it in
bulk. But usually the availability of suppliers is large as
buyers can make changes according to their preference.

Segmentation
 Segmentation is the process in which market is
divided into several parts to form a group and in that
group it covers all the people which are having
similar characteristics.
 For the client it will be important to make the
analysis as to whom they have to chose which means
there criteria of selecting the customers.