This report provides a business consulting analysis for London School of Science & Technology (LSST), focusing on their HR challenges, particularly the recruitment of qualified staff. The report identifies the client as LSST and highlights their problem of attracting experienced staff from a shrinking applicant pool. It breaks down the problem by analyzing competitors like QA and London Metropolitan University, the target customer market (local and international students aged 19-35), and external influencing factors such as salary expectations and technology. Segmentation strategies including demographic, psychographic, behavioral, and geographic factors are also considered. The top three issues facing LSST are identified as recruitment difficulties, increasing product portfolio, and limited data access for consultants. The report concludes by emphasizing the importance of addressing these issues through effective HR strategies and planning to improve organizational performance.