London School of Science and Technology Business Consulting Project

This business consulting project analyzes the challenges faced by the London School of Science and Technology (LSST), a privately managed college with four campuses. The project identifies issues related to competition, target audience, and market scope. The analysis delves into the decreasing pool of skilled teaching staff, limited market scope, ineffective recruitment strategies, and the need to increase the product portfolio. Recommended solutions include implementing two-factor theories to attract and retain skilled staff, widening the product portfolio, hiring skilled administrative staff, changing the recruitment strategy to include employee referrals and social media, and positioning LSST as a responsible employer. The project also includes a review of the competitor landscape and industry growth, emphasizing the alignment between the client's requirements and the consultant's skills in human resource and marketing expertise. The project also includes skills and experience of each team member and concludes with a list of references from books, journals and online resources.

BUSINESS CONSULTING
NAME
STUDENT ID
PROJECT 1
PROJECT 2

INTRODUCTION PROJECT 1
As a business consultant of London School of Science and Technology (HR
department), a pitch presentation is developed to first identify the issues
faced by this organisation and then suggest viable recommendations for
resolving those issues. The selected organisation for this project is a
privately managed college with 4 campuses and 4000 students. In this
presentation project, a fit has also been established between client’s
requirement and team’s combined skills and expertise.

Business problems of London School of Science and Technology (LSST) are widely
classified into three categories below:
 Competition – LSST is one of the top colleges of UK but due to current dynamic
environment and competitiveness in the market, this organization is facing numerous
new entrants in higher education industry especially between those organization which
avail courses of Business and Management, Health and Social Care and IT and
Computing. Due to high competition, this organization has to recruit teaching staff
from decreased pool of candidates.
 Target audience – Target audience of this company are the students who wish to
pursue higher education in selected areas. Due to high competition, the number of
highly skilled teaching staff in LSST is low because of which students are considering
competitors of LSST over LSST.
 Scope of market – The market scope of higher education industry is limited but due to

PROBLEM IDENTIFICATION
 1 Decreasing pool of skilled teaching staff
 2 Limited scope of market
 3 Low capability to increase product portfolio
 4 Ineffective recruitment strategy
 5 Ineffective recruitment strategy

RECOMMENDED SOLUTION
For every identified problem, a solution is being recommended below:
 1 LSST can adopt two factor theories in which they can attract skilled teaching staff from
hygiene and motivational factors. This organisation can provide hygiene factors such as
insurance, job security etc. and can provide motivation factors such as recognition and
growth to their employees so that they will be retained better.
 2 For limited scope of market, LSST can increase their portfolio so that market scope can be
widened.
 3 LSST can hire skilled administrative staff as well who will be responsible to make sure that
product portfolio is increased effectively.
 4 LSST is recommended to change their recruitment strategy and must consider employee
referral and social media recruitment.
 5 The target audience can be positioned using effective marketing operations such as
position LSST as responsible employer.

THE COMPETITOR AND
INDUSTRY REVIEW
Average growth of higher education industry in United Kingdom is 3.8%. The
average tuition fees in this industry have been recorded as 9250 pounds in
2017. Due to high revenues in this industry, numerous new entrants are
experienced. This industry is facing demand of enhanced product portfolio.

FIT BETWEEN THE CLIENT’S
REQUIREMENTS AND THE COMBINED
SKILLS
The client’s requirements are related with the combination of human
resource and marketing expertise so that they can hire skilled staff and can
even promote themselves as a responsible employer so that they can regain
competitive edge in market. These requirements of LSST are appropriately
aligned with my skills and expertise. I have a skill to persuade people by
which I can be the best match to present pitch. Also I have expertise and
experience in developing HR recruitment strategies using which I am the
best fit to develop HR strategy of this company as two factor theory.

INTRODUCTION PROJECT 2

 Competition
 Target audience
 Scope of market

PROBLEM IDENTIFICATION
1
 2
 3
 4
 5
 (source of information)

RECOMMENDED SOLUTION
 1
 2
 3
 4
 5

THE COMPETITOR AND
INDUSTRY REVIEW