LSST: Business Consulting Report on Market Entry and Problem Analysis

This report provides a business consulting analysis for the London School of Science and Technology (LSST), addressing challenges and opportunities. The report identifies LSST's client profile and the problems it faces, including a lack of students and the need to adapt to a changing environment. It breaks down these problems using research, market analysis, and external factor analysis (political, economic, social, and technological). The report highlights LSST's target market, segmentation, and positioning strategies. Furthermore, it identifies automation changes, managing digital classes, and skilled labor shortages as LSST's top three issues, justifying these rankings based on their impact on performance. The report recommends specific solutions to these challenges and provides references to support the analysis. This report aims to help LSST improve its business performance and achieve its goals.

BUSINESS
CONSULTING

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Clarifying about client and problems they are facing..................................................................1
By using research, breaking down of problems through analysing and presenting important
areas to clients..............................................................................................................................2
Top three issues and justification................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Business consulting is determined as profession and activity that are used by individuals for
the purpose of providing expert advices in various areas. This is important for each organization
to understand what people do for the purpose of satisfying their clients and formulate strategies
that can be used to develop the business knowledge and skills. The consulting involves planning,
organising, and resolving problems and maintaining higher performance. The business
consulting is the main function which is used by people to solve their problem which arises while
working and affected the productivity (Aronoff, and Ward, 2016). The consultants understanding
the different circumstances and provide valuable operations and recommend optimum solution.
The current report is about London School of Science and Technology that is larger college of
London providing academic courses to their students as it has four campuses. The LST wants to
enter into new market by influencing number of students so that it is planning to recruit skilled
and talented person. The report includes information about the organisation and problems faced
by it. It further breaks the problems through critically analysing as well as presenting areas of
importance to different clients. At last, it includes top three issues faced by entity along with
justification for their top rankings.
MAIN BODY
Clarifying about client and problems they are facing
About the client: The client is LSST that means a college which is providing different
types of educational courses to their students for the purpose of developing their understanding
and knowledge in particular field. In present the college has approximately 4000 students
studying courses on business management. The other courses are business management, Health
and social care, and IT and computing which can help to attracts the number of people and get
work done. This is important for each individual and person to identify the environment and
comes to know what people want and how they could be satisfied in the changing environment
and supports to develop the business productivity. The HR department of LSST is having major
role as it identifies the vacant position and uses their skills and abilities to recruit and select the
right people at the workplace who could contribute to develop the performance. The
management should have proper information regarding their business and its requirement which
could be fulfil by offering different types of products and services that supports to develop the
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business productivity. In this college, student fees are paid via the Public Purse and specifically
via the Student Loan Company where students need to apply for eligibility. The college is facing
the issue of lack of number of students due to pandemic which affected the college productivity
and profitability. This could be determined as main aspect which is using by college for the
purpose of improving the business performance and attaining higher productivity (Biech, 2019).
Problem faced by LSST
The environment is not stable where it became challenging for colleges and business
industry to identify the problem and suggest optimum solution which can be used to develop the
business performance and productivity. LSST is the main college of London that provides
different types of degree courses to their students that supported to develop the performance and
attain higher productivity. In context to LSST, lack of number of students and changing
environment is the major issue faced by management while running their college and affected the
profits. This is important for industry to identify the issue and provide optimum solution which
can be used to improve the business performance. The HR management of selected company
identified the issue and uses different stages to recruit and select the right people at the
workplace that can help to develop the business productivity and profitability. The management
focused over operational activities and functions by using new technology and tactics
(Grabowski, and Stawasz, 2017).
By using research, breaking down of problems through analysing and presenting important areas
to clients
The researcher needs to use different technique and tools that are operated for the purpose
of managing all functions and activities. In research it has found that there are many problems
pertaining in business environment where it became important to bring out optimum solution and
manage the all functions effectively. The areas for importance for LSST are targeted customers,
competitors, and external factors that have affected the business market as it enters into new
market and supported to develop the business by resolving issues. The areas are explained
below: an
Targeted customers – This could be determined as important area which are used by
individual for the purpose of bringing new activities and functions in the changing environment.
To operate a business there is need to analysis the environment and offer better quality of
products and services in market which supports to develop the business productivity. In LSST,
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shortage of labour, and changing environment is major issue that needs to resolve where it
should offer kind of products and services. The STP of LSST is being designed as:
Segmentation – The management has been followed geographic area as it operated its
college campus at different places which influence the number of students (Laudien, and
Daxböck, 2017).
Targeting – The college is targeting the 20 to 35 years old students who supported to
bring changes in their college by taking admission and involving in learnings.
Positioning – LSST will maintain the leading position in changing environment and
provides good learning classes to their students which supported to grow business effectively.
Market: The client is performing functions and activities in UK market that can help to
gain recognition and attaining sustainability at the workplace. The college is having huge
number of students who have involved in learning courses for the purpose of developing their
skills and abilities to work.
Analysis of External factor
This is important for each organization to understand which factors are affecting their
business industry and function due to changing environment. This involves uncontrollable
factors which are described below:
Political – This is related to government regulations and policies which are formulated
by government for the purpose of running their business. Due to Covid-19 government has
changed the regulations and closed the colleges for specified period that affected negatively as
reduction in number of students.
Economical – This factor relates to economy and GDP rates which needs to be follow
while running their business. In context to LSST, the GDP rates of UK are stable that affected
the business positively and increase the productivity (Nissen, Nissen, and Rauscher, 2019).
Social – This could be explained as main aspects which consider needs and wants of their
students, teachers and other people who supported to develop business performance by filling
their needs and wants.
Technological – This could be explained as technical factor which involves innovation
and new technology to perform their business. In context to LSST, by using digital classes in
pandemic period could create opportunity for college to increase the number of students and
develop the business productivity.
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Competitors – The competitor is having major role at the workplace as it dentifies the
competition and introduce the kind of services which could help to beat the competition and
attain higher performance. This is important for each industry to analysis the environment and
comes to know how to reduce the competition and manage the business activities. The main
competitor of LSST is Region college, Oxford college and others that directly affected the
college performance. By providing digital learning classes and courses to students it can increase
more number of students and supported to develop the business productivity. Moreover, to
resolve HR related issue use of new technology will help to recruit students as well as tutors.
This could help to develop the business performance and productivity by managing all functions
as well as activities (Sheingate, and Sheingate, 2016).
Top three issues and justification.
According to above analysis, it is found that client company is facing following top
issues:
Automation changes – the client company is facing the issue of automation changes in
their learning program that could be create difficulties for tutor to bring new technology and
techniques to work. Due to changing environment it became challenging for LSST to provide the
digital classes as some teachers were comfortable with traditional method to learn. The changes
are needs to adopt after providing training and development program to their staff that could help
to influence the number of people and increase performance.
Arranging and managing digital classes – Due to changing environment, LSST has
decided to provide the digital and online classes to their students so they could continue their
study and managing the all business performance. To manage the digital classes is another
challenges as tutor are not able to connect all students at single time and network issue which
could be resolve by providing training and best internet services (Uhl, and Gollenia, Eds., 2016).
Skilled labour shortage: Labours are important to client organization in the field of
education, engineer, management, designer and technician needs to have at workplace and
increase the business performance. The LSST is facing the issue of lack of skills employees who
could be resolve by HR department by recruiting the people and getting work done.
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CONCLUSION
The above report concludes that business consulting plays significant role giving advice
and services to business operation. This used to identify the problem and provide optimum
solution which could help to develop the business productivity.
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REFERENCES
Books and journals:
Aronoff, C. and Ward, J., 2016. Family business governance: Maximizing family and business
potential. Springer.
Grabowski, W. and Stawasz, E., 2017. The role of business consulting in creating knowledge and
formulating a strategy of development in Polish micro-enterprises. JEEMS Journal of
East European Management Studies. 22(3). pp.374-396.
Sheingate, A. and Sheingate, A. D., 2016. Building a business of politics: The rise of political
consulting and the transformation of American democracy. Oxford University Press.
Laudien, S. M. and Daxböck, B., 2017. Business model innovation processes of average market
players: a qualitative‐empirical analysis. R&D Management. 47(3). pp.420-430.
Biech, E., 2019. The New Business of Consulting: The Basics and Beyond. John Wiley & Sons.
Nissen, V., Nissen, V. and Rauscher, 2019. Advances in consulting research. Springer
International Publishing.
Uhl, A. and Gollenia, L. A. Eds., 2016. A handbook of business transformation management
methodology. Routledge.
(Aronoff, and Ward, 2016) (Biech, 2019) (Grabowski, and Stawasz, 2017) (Laudien, and
Daxböck, 2017) (Nissen, Nissen, and Rauscher, 2019) (Sheingate, and Sheingate, 2016) (Uhl,
and Gollenia, Eds., 2016)
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