BM561: Business Consulting Project - LSST HR and Marketing Analysis

This business consulting project analyzes the London School of Science and Technology (LSST), focusing on HR and marketing challenges. The project examines competition, target audiences, and market scope, and identifies problems such as employee turnover and poor communication. The report provides recommended solutions, including improved recruitment strategies, enhanced communication, and a focus on creating a positive work environment. The project also includes an industry overview and competitor analysis, particularly focusing on Kingston University. The project is divided into two parts, one for HR and one for marketing, each addressing specific issues and offering strategic recommendations to improve LSST's performance and market presence. The conclusion summarizes key findings and emphasizes the importance of effective HR and marketing strategies for the academic institution's success. The project references relevant academic literature to support its analysis and recommendations.

BUSINESS CONSULTING

Project 1
• Introduction
• Competition
• Target audience
• Scope of market
• The competitor and industry overview
Project 2
• Introduction
• Competition
• Target audience
• Scope of market
• The competitors and industry overview
Conclusion
References
Table of content

Business consultant refers to a experienced one who have provide the suggestion and advice in a very
professional manner on a specific problem that includes security, accountancy, law, human resources,
finance, engineering, science etc and many more. This report is based on the London school of
science and technology that is established in privately managed college in the four campuses and in
an academic sector. This project helps in analyzing the problems that are faced by the college in
managing, organizing and staffing the experienced staff and the students and give some
recommendation to solve this problem. At last it explains the industry overview that is important to
know the competitors and their impact on the study of an organization.
Introduction
project 1

Competition
In the era of increasing number of competitors present in the
market and the growing interest of an individual to adopts
and learn new things and because of this there are
increasing number of demand to the professional and skills
teachers in the colleges. In this LSST face the competition
with Kingston University London that also provide the
same services which the LSST provides to its professional
and the students and because of this issue institute face the
problem for attracting new professional and experienced
person as well as students in the academic.

Target audience
It is very beneficial for the firm to attract number
of people or target audience to enhance or
increased its profitability and brand image in
the market place. In this to attract the various
applicant like skilled professional and the
bright students in the institute, it is the duty of
the HR officer to analyze and identify all the
facts and figures that are related to the target
audience which helps in increasing the growth
and image of the business institute.

 The major scope of the market in this recruiting process is that they make a good brand image in the
market so that interested candidates reached into the campus to grab the opportunity. They can use
effective way to recruit the staff as they provide hygienic environment and the motivational factors in
the campus as well as offers a high pay and incentive to attract them. All of these factors help the
institute to provide a best knowledge to their students in their academic year.
SCOPE OF MARKET

In today’s environment there is increasing number of the competition in the market because of this every
sector face many problems according to their needs and preferences.
 In the educational sector there are many institutes are present in the market that demands number of
professional and skilled professors who give the lectures to their students and helps in increasing the
brand image of the academic in the market
 Another problem that was faced by the HR department of the LSST is that there professional are not
bother to be accountable but they get the salary because of preference and there is no fair promotions
in the campus
 For recruiting the new candidate because of the more employee turnover that will affects the financial
resource of the college as they spend lots of money in hiring process and also in the training and
development process when the academic hires the experienced on urgent basis.
Problem identification

 For LSST it is very essential to solve the problem of hiring the best skilled candidate who can gives
the vocational education to the students HR departments adopts the proper methods that helps in the
recruitment process
 It is very important for the HR officer of the LSST to maintain the proper relation with the
professionals as well as show their accountability when they make some mistakes that will motivates
them tom accept the mistake and accountable at the time of need.
 To reduce and eliminated the experts turnover in the college HR manager needs to provide a healthy
and friendly environment in the working place and also encourage them by proving bonus and
incentives for their good work.
Recommended solution

The competitor and industry review
 To analyze the competitor is an essential part of educational
industry and to manage the current and future trends in the
market for longer sustainability. By examine the rival firm
institute can adopts the best opportunities as per their
objectives and gives the effective and efficient outcomes
related to the profits and the revenues. Kingston university is
the biggest competitor of the LSST as there are many
professional candidates available and they give best academic
knowledge to the students.

In the current environment there is increased number of competition in the educational sector and there
marketing in the market place. It will increase the value of the skills and experienced professionals in
the industry. Because of many competitors who promote their institute in a creative way increase the
employee turnover in the educational institutes. Therefore they need to follow and adopts the new
ways of marketing skills that will attracts the new candidates who have modern knowledge and also
helps in retaining the old ones.
Introduction project 2

Competition
 Many competitors present in the market place
in the educational sector create the marketing
strategies for the academic. In this LSST
marketing manager can use different
techniques that will helps in growing the
awareness and also enhanced the student’s
applications.

 In LSST, marketing manager is planning to introduce the number of courses for the next academic
year students as they mainly focus on the management and finance departments from the ACCA or
CIMA. For this they need to recruit the professionals and specialist in this areas in this HR
department play an important role. As a senior manager of the LSST that offers a merits of adopting
and developing experienced skills that competitors do not follow and this helps in attracting the more
students and professional experts in the institute. This will helps in targeting the qualified members
for their college.
Target Audience

 As there are many rival institute are present in the market place a negative impact of attracting the
students to takes the knowledge and in future give the benefits of this by enhancing their country
values and its economy. the scope of the market is not so good as there are more competitors are
present in the market place and this will affect the recruitment applicant pool. Limited numbers of
qualified professional applied in the session. It is very beneficial for the company to apply and make a
marketing strategy so that they will attract more and more students in the LSST where professionals
can show their talents to studied the students and make them on higher positions.
Scope of Market

 The major problem that a senior manager can face in the LSST is that poor communication between
the students and the professionals.
 Another problem faced by the LSST is that because of major competition present in the market there
is a shortage of the skilled professionals this will impact the HR activities to hire a experienced
people.
 Follow a unhealthy and unfriendly environment in the college affect the brand image in the external
and internal factor this was also the major challenge and the problem for the marketing manager to
stay in the market for longer term with good image.
Problem identification

 To resolve the problem related to the communication in the LSST this report gives the suggestion to
use the written and face and face communication where every members can say their issues either
using emails, letters or the internet websites, seminars, meeting and class-room lectures.
 To reduce the competition in the market or gain the competitive advantage institute need to use
promotional activities and offers an new courses that the competitors are not given.
 Follow a cultural environment where every staff members take participative in decision making and
all the students are also engaged in the decisions related to their sports activities and their academics
education.
Recommended solution

 As there are large number of competitors present in the market place LSST need to increase their
marketing skills by creating awareness in the person who are applied in the business institution. It is a
significant tern to attract many customers or the company so that firm may earn more and more
profits and also enhance their brand image in the education sector. To maintain the image in the
education sector helps them to attract more qualified professionals or the students who are taking that
education form that experienced one. To gain the competitive advantage institute need to offers a new
courses that no other competitors offers that will helps in longer sustainability in the market and
earning more profits in terms of cash, students and the professional staff members. In this entire
activity marketing manager play a vital role to increase the demand in the market for the education.
The competitor and industry review

 From the above mentioned report it is to be concluded that the HR and marketing manager of the
education centers play a vital role to attract and retains the professional staff members as well as to
create the awareness in the students who are apply for the admission in the institutes. In this it
contains many problems and because of this firm faces the losses and increase the employee turnover.
To reduce this problem and enhancing the effectiveness and efficiency in the market place this project
gives some suggestions that help in beating the competitors and gain the competitive advantage as
well as longer sustainability in the market.
Conclusion

 Altonji, J.G., Kahn, L.B. and Speer, J.D., 2016. Cashier or consultant? Entry labor
market conditions, field of study, and career success. Journal of Labor
Economics. 34(S1). pp.S361-S401.
 Aversa, P., Furnari, S. and Haefliger, S., 2015. Business model configurations and
performance: A qualitative comparative analysis in Formula One racing, 2005–
2013. Industrial and Corporate Change. 24(3). pp.655-676.
 Biech, E., 2019. The New Business of Consulting: The Basics and Beyond. John
Wiley & Sons.
 Fowler, J., 2015. Written communication: from staff nurse to nurse consultant: Part
9: business plans. British Journal of Nursing. 24(1). pp.62-62.
 Lohmann, P. and Zur Muehlen, M., 2016, September. Business process
management skills and roles: an investigation of the demand and supply side of
BPM professionals. In International Conference on Business Process
Management (pp. 317-332). Springer, Cham.
References

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