Strategic Business Consulting for LSST & FSB: A Case Study Analysis

This business consulting case study examines the strategic challenges faced by LSST and FSB, two privately managed colleges in the academic sector. LSST grapples with marketing issues due to an expanding product portfolio and a lack of focused marketing strategies, requiring improvements in team skills and expertise in market understanding. FSB faces strong market competition and needs effective strategies for segmentation, targeting, and positioning, along with skilled HR and management teams. The analysis employs STP (Segmentation, Targeting, Positioning) to understand the target audience and competitive landscape, emphasizing the importance of developing specific skills and expertise within the teams to enhance overall performance. The document concludes that both organizations need to solve the mentioned issues to generate the best outcomes.

Business
Consulting

Table of content
 Introduction
 Case Study 1 Business Problem
 Case Study 2 Business Problem
 Conclusion
 References

INTRODUCTION
 Business consulting is a process involve delivering the proper consultancy to an
organisation in order to undertake a certain specific issue face by the company.
 This PPT will discuss two different case studies where two organisations are facing
certain specific issue that can be dealt with the use of proper strategic solutions.
 The chosen firm for this report is LSST and FSB which are privately managed
college in an Academic sector
 The PPT will describe the target audience and competitor analysis in order to
specify projects has a strong presence in market.

Case Study 1: LSST
Problem
 London School of Science and Technology (LSST) faces an issue of
marketing because the organization wants to decide to increase its products
portfolio and as a result, there are no specific marketing strategy used by it.
 This in turn affect the overall performance of a company and also students
will not be attracted easily that affect the sales of a business.
 Though it is one of the biggest college in UK and also operates from last
many years, but still there is a need to focus upon the marketing style that
helps to gain the competitive advantage over a competition.

Competitor analysis
 In London, there are top 9 competitor who
also provide the same services as provided
by LSST.
 Due to changes in demand of people and
students, LSST also try to innovate the
services accordingly. This in turn assists to
generate the best outcomes and create
positive impression upon the users as well.

Segmentation
 LSST uses geographical segmentation
in which students are targeted on the
basis of country, city, language, climate,
density, population and area.
 This will further involve company
focuses or segment its product for the
middle and upper class economic
background of customer base

Targeting
 Targeting involve all the core ways to
attract potential segment market of
LSST.
 The targeting strategies adopted by the
company involve mass marketing
where company try to focus at a mass
level to sale its products.

Positioning
 Each organization position itself to attract new customers by using effective
marketing strategies and this in turn reflects its positioning strategy.
 Therefore, offering unique services pertaining to academic assists them to
attract the range of students and improve the performance as well.
 However, if LSST uses price based segmentation then it creates an issue for a
firm because sales of a business affected directly.
 The quality of services offered to the students is also consider another
positioning strategy of a firm that helps to generate the best outcomes.

Skill, expertise and experience of
team
 In order to improve the issue of marketing within
LSST, there is a need to develop effective
professional skills among the team. This involve
communication skill, research ability, problem
solving ability, technical skill and such like of
capabilities.
 The management must possesses the skills
pertaining to innovation and IT because to offer
products in market effectively, the sales of LSST
automatically improves.

Case study 2: FSB
 Further the professional need to have an expertise in understanding about the
market demand and requirements.
 This is an important feature that professional need to possesses that helps to
understand the customer desire and allow the potential customer to make a
buying decision of company products.
 All the experience holder employees for the company must be hired because
it helps to present the services in market so that effective results can be
generated.
 The team of the marketing must have expertise that assists to improve the
level of competition and this in turn assists to improve the issue up to some
level.

Competitor analysis
 There is a strong competition in the
market of UK because there are
various Universities who also offer the
same services to their customers.
 Also, it can be stated that in order to
attract the range of customers for the
new offered services, there is a need to
position itself to attract the range of
customers.

Segmentation
 FSB uses geographical segmentation for
the company and that is why, it helps to
attract range of new people towards it.
 Along with this, there are range of
students who also attracted towards it in
order to improve the overall
performance.