Business Consulting Project: Analysis of LSST and FSB for BM561

This project report analyzes two case studies: London School of Science and Technology (LSST) and Fairfield School of Business (FSB), focusing on business consulting challenges and solutions. The report details team roles, project reviews, and problems faced by each organization, including issues related to expansion, student attraction, and competition. It explores potential improvements through brand awareness, student preference analysis, market research, and effective marketing strategies. The report also examines the Fairfield School of Business's competitive landscape and the skills needed to enter the digital learning segment, offering insights into overcoming business challenges and achieving strategic goals. The report provides recommendations for business development and highlights the importance of adaptability and strategic planning in the educational sector.

BM561 Business Consulting

TABLE OF CONTENTS
INTRODUCTION......................................................................................................................3
Introduction of team and review of project............................................................................3
PROJECT 1................................................................................................................................3
Problem faced by the organization.........................................................................................3
Way to improve the difficulty faced by the organization......................................................5
PROJECT 1................................................................................................................................6
Client’s business problem......................................................................................................6
Skills and expertise required in entering the digital learning segment..................................7
CONCLUSION..........................................................................................................................9
REFERENCES.........................................................................................................................10

INTRODUCTION
Business consultant works with clients on strategy, planning and problem solving, and
helps clients develop business skills and knowledge. This report used to consider two case
studies of London school of Science and technology (LSST) and The Fairfield School of
Business (FSB). This report highlights the different team member role which has to be
performed by different team member. Also, review about the two project. This report used to
highlights the different issue which is faced by both the company in the market in their
operation. In the end the report highlights the different expertise, skill which are possess by
the company in the market to overcome the variety of the issue which is faced by the
company in the current scenario (Lohmann and Zur Muehlen, 2016).
Introduction of team and review of project
We in London school of Science and technology (LSST) This project will be done in the
group of the three individual in the organization. All the three individual will be performing
the different activity in the organization. Individual one will be given the responsibility is
given the responsibility of finding out the different issue which is faced by both the
organization in current scenario. Another team member in the organization was given the
responsibility to find out the current resources team skill and expertise of the company.
Another team member was given the role of investigating how company can overcome the
different issue which are being faced by the company in the current scenario. In the end all
the information are gather together to present the outcome of the report and also prepare the
pitch (Puspita and Malik, 2019).
Two project which are select for this project is the case studies of London school of Science
and technology (LSST) and The Fairfield School of Business (FSB).
PROJECT 1
Problem faced by the organization
London school of Science and technology (LSST) is facing variety of the issue in an
organization. London school of Science and technology (LSST) was one of the leading
university in the market for longer period of time but in the recent past it has been identified
there are many different organization who have enter the market this has driven the variety of
the issue for the organization in the market. Some of the problem which are faced by the
company is as follows:

Expansion: It is one of the biggest issues which is being faced by the company in the
market, as company is finding it difficult to understand the best market in which organization
can enter to improve the connection of the company in the market. As organization is already
having good number of the branches in the UK so now they are looking for any other location
to enter and open their branches so that their student base can be increased in the
organization. This is creating the variety of the issue for the organization. This issue has
eventually created the situation in the organization where they have to search for the different
solution to solve the issue. They have come up with the idea of online teaching/ distancing
teaching. This has eventually created the situation in the organization where organization is
finding it difficult to understand the scope of online teaching/ distancing teaching. So the
biggest problem in front of the organization is to decide the market into which organization
can enter to increase the customer base of the company in the market (Mishio, 2018).
Student attraction: It is another problem which is faced by the company in the
market, as organization is not able to find out the factor which used to attract the interest of
the different employee in the organization. In a way that it used to help the company in
getting more number of the customer in the market. Vision and mission of the company also
highlights that they are looking to serve the different client in the organization irrespective of
the background they used to belong t. Reason behind the same is indentified that student are
looking for the organization who used to improve their learning level by using different sort
of new technique in the organization. As a result it is getting difficult for the company to
understand the different customer preference of all the customer in the market. As result
organization has also asked one of the brighter student to research to a market to understand
the market in which organization used to operate in the long run. So it can be said that
understanding the customer need and preference in the market is another big issue which is
faced by the company. As University used to has 4000 student in their colleges so it is very
important for all the organization to get the knowledge what is the thing which will help the
company in getting the new client in the University at the same time also they has to makes
sure that they used to provide the different feature in the organization with the help of the
same organization is able to retain the student base of the company which is generally
possess by the company in the current situation as well.
Competition: It is another issue which is faced by the company in the market, as it has
been highlighted that organization was one of the market leader in the organization but there
are many university which has enter into the market in the recent past this has created the

variety of the issue for the company. So it has been highlighted that competition is one of the
biggest issue which is faced by the company in the market. Increasing competition in the
market has brought the variety of the impact on the performance of the business. As it has
been identified that with the help of increasing competition in the market it has seen that
amount of the student base of the customer are attracted toward different University in the
nation. Not only that increasing competition in the market has reduced the amount of the
market share of the company in the market, so it has been identified by the company that
entering into the new market is one of the best way through which organization can sustain
the variety of the competition which is faced by the company in the market.
Student target: It is another issue which is faced by the company in the market, as it
has been find out that University is looking to target the customers who are ready to study
with the help of online study. So the organization has decided to select the students who are
professional or working, so getting this sort of the student or client base from the market it
used to create the variety of the issue for the organization. So it another issue which is faced
by the company in the current scenario as it has been find out that it is getting difficult for the
company to find out the customer base in the new market area to improve the student base of
the company in the long run
Way to improve the difficulty faced by the organization
There are many different things which can be performed by the organization to
overcome the variety of the issue which are faced by the company in the market. As
organization is having variety of the resources and experience of doing the same (Kang and
et.al., 2018). Some of the ways are as follows:
Brand awareness: It is one of the best way through which organization can faced and
defend the issue of the competition in the market. As it has been find out that London school
of Science and technology (LSST) is one of the main and most popular institute in the nation
and as a result has build good goodwill of the company in the market. Organization can use
the same in the market to create good awareness in front of different student in the market.
This will eventually help the company in getting more number of the targeted customer from
the market. As more number of the customer in the market will be aware about the different
thing which will be offered by the company in the market. This will eventually help the
company in getting the competitive advantage as good goodwill of the company in the market
will eventually help the company in seeing that large number of the customer are attracted

toward London school of Science and technology (LSST) as compare to the other
organization in the nation.
Student preference: As it has been find out in the recent past that way of teaching in
the organization is changing on the rapidly basis. One of such example is that all the student
in the current situation are more attracted toward online studies in the nation, so organization
has to make sure that student preference are generally showcased in the product of the
company in the market. This will eventually help the University in attracting the more
number of the student in the University this will eventually help the company in overcoming
the issue of target student base of the company in the market (Biech, 2019). As organization
is looking to target the customers who are generally working by profession but also looking
for a degree. So for the same reason University has decided to provide the online teaching
classes this will eventually help the company in overcoming the issue of the target student
base of the company in the organization.
Market research Skill: It is the skill which has to be used by the University in the
market to overcome the variety of the issue which are faced by them in regards to the
expansion of their business in the market. As it has been identified that if organization will
invest good amount of the resources in the market to understand the aspect of different
market. Organization will find it easy to understand the different aspect of the different
market very easily in the market on the basis of the same it will be easy for the company to
expand their business by looking at the different aspect of the market. As with the help of the
same organization in the market will able to reduce the amount of the risk this is associated
with the issue of the expansion in an organization.
Marketing: Marketing is another technique through which different issue can be
reduced in an organization. It has been analysed that with the help of the marketing all the
organization will able to overcome the issue of the student attraction. To attract the eye of the
student toward the University has to make sure that they used to promote the different
offering of the company in a way in the market that all the student are attracted toward the
University. For the same organization has to make sure that they used select the best platform
in the market to attract the eye of the customer. This will help the company in seeing more
interested student, it will eventually easy for the company to convert that sort of student. It is
always easy for the company to convert the customer who are interested. So it will help the
company in attracting new student toward the university (Storey, 2017).

PROJECT 1
Company: Fairfield School of Business (FSB)
Client’s business problem
The Fairfield School of Business (FSB) is the biggest college in UK with respect to
the segment in which it operates. Currently the company is facing the problem of tough
competition emerged in the market because of which the senior management team is looking
to explore in the other segments where it can easily enter the market and tap the potential in it
rather than just competing in the saturated market. The company is thinking to enter the
online and distance learning market segment by targeting the those who are unable to attend
the full-time education and also the busy professionals who wish to undertake relevant
qualification which will be helpful in meeting with the changing business scenarios but are
unable to undertake it. In order to proceed with the idea it is very essential to carry out the
competitor analysis which will help in identifying the potential segment for entering the
market.
Competitor analysis
This online learning market is developing very rapidly with the increasing number of
UK universities developing online learning programmes and adding it to their portfolio. Key
competitors in online learning market in UK are stated below.
University of Derby Online Learning (UDOL)
It is the market leader in providing online degree courses along with providing
support to the online learners (10 Top UK Universities Ideal for Distance Learning. 2020). It
was founded in 2011 as a separate division in the University of Derby and within 4 years it
has approximately 3,500 learners enrolled all over the world. It is further putting in place the
new plans and processes for strengthening its brand image. UDOL has carried out complete
market research in order to identify the competitive environment and the market positioning
in the future. Currently 28 vocational/professional courses offered from foundation degrees to
Masters level. Examples of courses include: FdA Events Management, BSc (Hons)
Psychology and MSc Strategic Management (incorporating PG Cert and a PG Dip).
University College London

This University offers wide range of online learning courses which includes master’s
degree and diploma graduates. It is ranked 8 in QS rankings 2020 and based on World
University rankings 2020. It provides variety of course from different streams such as
neurology, education, security, sports etc. This has distinguished itself from others by
progressive teaching and research along with the dedication to pursue excellence.
The University of Manchester
This university is one of the Britain’s most famous universities with a rich heritage of
180 years. Research is the heart of the University with a strong linkage with the big industries
and public services. It is ranked 27 As per QS Rankings 2020 and 55 according to World
University Rankings 2020.
King’s College London
King’s College London is the world’s leading research institute which has made
outbreaking discoveries. This university has provided 12 Nobel Prize winner alumni. It offers
online learning courses on various subjects such as philosophy, food science, law, business
management and many more. It provided the opportunity for the leaners to start the course
whenever they wish to do so.
University of Leeds
This university is one of the largest education institute in UK renowned globally
because of its quality of teaching. The university provides variety of opportunities and
prepares the learner for making impact on the world. It provided online degree in Education,
humanities, business, engineering and much more.
Based on the above, The Fairfield School of Business should look out for something
special to offer to the online learners which distinguishes it from other competitors.
Target audience
The target audience for the digital learning can be busy professionals who are not able
to attend the full-time course and wants to grab additional degrees and certificates which will
help in enhancing their career. Along with that it can get in contact with corporates who can
use this platform for onboarding new employees and making them watch videos, read
policies as a part of orientation. Also, it can be launched as a platform for providing corporate
clients the valued services. This means that providing courses and programmes which are

specifically tailored for providing training and development sessions to the employees of the
organization. Another group of audience can be those who wants to change their career path
like wants to learn programming etc.
Target Market
The target customer segment is from lower middle class to upper class people with
wide variety of courses in varied price range. It will be for all students, professionals and
others who wants to keep on learning something new.
Based on the above, it is beneficial for The Fairfield School of Business to enter e-
learning market segment as there is less barriers to enter the market and also the profitability
attached to it is also high and it can offer all types of courses short term, long terms along
with certification mostly targeting students and professionals.
Skills and expertise required in entering the digital learning segment
For effectively implementing and managing the digital learning it is very essential to
look at the skills, experience and expertise required to meet the needs of the client. First of
all, it is very important to have someone who is skilled in facilitating online activities. Along
with this, the key skills and expertise required to overcome the problem faced by The
Fairfield School of Business are stated below.
Strong analytical skills: The Fairfield School of Business can exercise analytical
skills in converting the raw data into meaningful insights which is the highly required skills
for a researcher (Lawrence, 2017). The various types of qualitative and quantitative data can
be collected which will helped in analysing the market trends and the competition prevailing
in the market. For example, a complete market research was carried out which helps in
identifying the key opportunities available to the company.
Communication skills: This skill was very useful in effectively gathering the relevant
information with respect to the market research and competitive analysis. For example, for
identifying the target customer group, this skill can be very useful which will lead to grabbing
as much information as possible which will help in putting up the research. This will help in
taking effective decision.
Interpersonal skills: For conducting the market research it was very clear that
interpersonal skills are very important. It helps in effectively communicating and interacting
with one another both individually and in group (HANULÁKOVÁ, DAŇO and DRÁBIK,

2019). It helps in managing the emotions and ability to exercise control over it. For example,
while conducting market research, there are times when things get complicated and this skill
helps in effectively managing it.
Team work skills: It has helped in enhancing the teamwork skill which has helped in
gaining qualities and abilities that helps in effectively working well with others during the
task or projects. Teamwork skills completely depends upon the good communication skills
which includes active listening. For instance, for getting at the final conclusion it is very
important for the team members to discuss among each other which requires communication
skills.
Promotion: The Fairfield School of Business can use promotion strategy for
effectively attracting students and professional all over the world to enrol in the course. It can
provide attractive offers for different target groups which will attract customers towards the
organization (Chang, 2016). But it is very important for the organization to select the best and
the appropriate platform for promoting its offering. This is help in attracting only those
customers who are interested in advancing their career and learnings. The Fairfield School of
Business can also promote the same on its website and other education related sites where
students and professionals mostly visit.
Problem solving skills: For completing this task, requires the application of problem-
solving skills. First was to identify the key problem faced by the organization and then the
problem to be analysed from different perspective by each team member which will help in
time management as well and utilizing the skills of each one of them. This helps in finding
solution to the problem in an effective way (Pinzone and et.al, 2017). This skill will help The
Fairfield School of Business in finding different ways to solve a particular in the most
effective manner which will help in achieving its objectives in a far better way. This will lead
to formulating plan for the same.
Brand awareness: The Fairfield School of Business can use its brand image for
tacking the problem faced by it. The organization can use this asset for creating awareness
among its students and the corporates in the market as it will help in attracting more
customers from the target group (Czerniawska, 2016). If the things get in place, it will lead to
gaining competitive advantage over its competitors. Also, it will result into increase in
customer base, brand awareness and enhancing the goodwill of the organization.

CONCLUSION
After going through the report it has been concluded that there are many different type of
the issue which is faced by both the company in the market. After that the report concludes
that both the company in the market is having variety of the resources, skill and expertise in
the organization. After that the report highlights that there are many different ways through
which organization can overcome the variety of the issue which are being faced in the
organization. This pitch in the end highlights the same through which different organization
can overcome different issue.

REFERENCES
Books and journals
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Czerniawska, F., 2016. Management Consultancy: what next?. Springer.
HANULÁKOVÁ, E., DAŇO, F. and DRÁBIK, P., 2019. APPROACHES TO EDUCATION
IN THE FIELD OF MANAGEMENT, MARKETING AND ENVIRONMENTAL
CONSULTING. Ad Alta: Journal of Interdisciplinary Research. 9(1).
Kang, S. C and et.al., 2018. The Influence of Consultant Competence on Management
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Puspita, Y. and Malik, M., 2019. Analysis and Implementation of Process Business
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Rizzo, K., 2018. The client–consultant relationship in the context of customer insight
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Online
10 Top UK Universities Ideal for Distance Learning. 2020. [Online]. Available Through:<
https://www.distancelearningportal.com/articles/294/10-top-uk-universities-ideal-
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