Business Consulting Report: LSST & FSB Market Challenges Analysis

This business consulting report analyzes the challenges faced by London School of Science and Technology (LSST) and Fairfield School of Business (FSB) regarding market structure and online course offerings. It identifies saturated markets and competitive disadvantages as key issues. The report presents an analysis of competitors, target customer markets, and influencing factors from the external environment using a PEST analysis. Top issues include the inability to offer a wide range of online courses, saturated markets with limited competition, and falling behind competitors, impacting brand reputation. The target customers are primarily students, and the report emphasizes the importance of understanding their needs and motivations for online learning. Ultimately, the report aims to provide insights and recommendations for LSST and FSB to overcome these challenges and improve their market position. Desklib provides access to this and other solved assignments for students.

BM561 Business Consulting
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Table of contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
1.Clarifying he client and the problem they are facing...............................................................3
2. Critically presenting areas of importance to the client such as competitors, target customer
markets and influencing factors from the external environment.................................................4
3. Top issues client is facing........................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8
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INTRODUCTION
Business consulting is the referred to the activity which is concerned by the consultants of
the business to ensure smooth flow of the different aspects in concern (Oyewo, Obanor and
Iwuanyanwu, 2022).
Therefore, the study will analyse that London School of Science and Technology and
Fairfield School of Business are facing issues regarding the market structure and online courses
which are to be provided to the students. Along with this, the study will also present the
competitors and target markets for the client to ensure who are the target audience and what is
the competition in the market. Further, the study will also mention some of the top issues which
LSST and FSB is facing by analysing the major concerns for the problem which clients are
facing at large scale.
MAIN BODY
1.Clarifying he client and the problem they are facing
There are two clients and they are London School of Science and Technology and Fairfield
School of Business who are facing problems in their respective areas. These are the two clients
who are facing major issues and problems which are to be solved appropriately.
Client 1
The client 1 is related to the London School of Science and Technology (LSST) which is
facing issues in marketing department of the organization. This problem which has been
identified is that there is saturated market where no competitors are offering the online course
which is required to them as there is also need of technical expertise required in UK. The
problem was this which created major troubles for the students who wants to incur the online
courses (Hafermalz and Riemer, 2021). The chances of dealing online will be more beneficial to
students as they will be getting the access to the online courses which helps in understanding that
why it is necessary for the students to undertake the online courses at large scale. The marketing
department of the organization should consider the following aspects as to how effectively and in
appropriate manner these problems of LSST cam be solved and the client is undertaking the
major aspects of concerns at large scale. Due to this issue the organization is facing competitive
advantage in the market. Therefore, proper attention should be seeking for the growth and
development effectively and in appropriate manner.
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Client 2
Client 2 is related to the Fairfield School of Business which is having problem with
regard to not delivering a wide range of courses for their students in order to keep up with the
competitors. The organization is facing problem in providing the students online courses which
is the major concern of the organization and how effectively there are concerns which are
analyzed along with the aspect of providing the concerns of providing there are concerns of how
effectively the company is creating value at large scale (McCormic, Pomerantz and et.al., 2019).
The company also helps in creating value with the competitors so that there are major concerns
as to how effectively the company can take concern and compete with the competitors in the
market. There are concerns as to how effectively and in appropriate manner there are concerns
which helps in creating value of how there are concerns which are creating aspect in an
appropriate manner. This problem came into notice because FSB wants to recruit employees
within the organization which contributes to the growth and development. This problems and
issues are concerned which helps in creating value of how these problems are solved at large
scale.
2. Critically presenting areas of importance to the client such as competitors, target customer
markets and influencing factors from the external environment
Client 1
To resolve the issues and problems which the client is facing at large scale, is indicated as
how there are changes and modifications can be done so that there comes out a solution of how
diversified the solution can be maintained and created at large scale. The client problem is very
important which helps in understanding that how the competitors, target customers and markets
are analysed and identified in appropriate manner (Quach, Thaichon and et.al., 2020). To resolve
the issues which LLST is facing, there is research which is to be conducted for the specific areas
which helps in getting along with the competitive advantages at large scale which are served in
the market structure. With the help of research, it is identified and evaluated that there are major
competitors in the market which are providing string competition to compete against the
problems and issues which London School of Science and Technology is facing and is concerned
about. The target audience are the students because they are only the source which will be
engaged in the online learning courses which the LSST is unable to offer them.
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There is also tough competition in the UK market which is being addressed and is
concerned as how effectively and in appropriate manner there are concerns which are analysed of
how the market can be engaged at large scale. As the current target audience are students
therefore, with this parents also get the opportunity to understand what their students are learning
in the college at large scale.
Client 2
To resolve the issues of Fairfield School of Business there are aspects as to how there are
major concerns of how the problem is to be solved which the school of business is facing at large
scale. The target audience of FSB will incur the students who are easily targeted and are
considering the aspects of how effectively the professional courses are being offered to them and
this is in concern as to how the effective outcomes are generated at large scale. Fairfield also
gained the strong market and competitive advantage by providing effective courses to the
students at large scale (Mykola, Vadym and et.al., 2020). This helped in analyzing and
addressing the major concerns as to how the students are enrolled in the professional courses in
appropriate manner. The competitors are also concerned as the key target audience which helps
in representing the major scales as to how effectively there are concerned approaches of how the
competition is handled and the target audience is ready to compete in the market.
PEST Analysis – With the help of these influencing factors there are major concerns of how
effectively the market is being targeted at large scale. Therefore, these factors are described as –
Political – The government policies and standards are the major concerns as to how it is
analysed and categorized at large scale. LSST is trying to expand its market which will have to
face the local government and this will intake the functioning of the business activities at large
scale (Matović, 2020).
Economic – There are some economic aspects which involve inflation, interest, exchange rates
etc. LSST can process in ensuring to having some investments and ensuring that the aspects are
considered in concern with the LSST and FSB.
Social – There are certain social factors and aspects which are in consideration of how
effectively and in appropriate manner there are major concerns of solving the issues by analysing
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the social situation such as needs and requirements of the customers and along with this there are
concerns of demographic, population growth and profession etc.
Technological – With the help of technology up – gradation there are major concerns of how
effectively and in appropriate manner the LSST and FSB can take steps to how technology is
major points at large scale. There are changes and advancements in the technology which are
major aspects of how the issues and problems can be solved in an appropriate manner.
3. Top issues client is facing
The issues which the client is facing are very complex and for this they are requiring
proper solution of how effectively and in appropriate manner there are solutions to the problem.
The three issues which the client is facing are -
 In regard to the problem faced by Fairfield School of Business there are major concerns
which the client is facing is that they are unable to provide wide range of courses to the
students at large scale (Laurie and Mortimer, 2019).
 The another major problem which the LSST is also affected by is that there are saturated
markets where there is no competition which is offered on the course which is affecting
the market and is establishing a scene of how the problem is being identified.
 The business of Fairfield is behind the competition and this in turn is affecting the
business at large scale and is affecting the brand name and reputation.
These are the major issues of marketing department which the business is facing and these
should be solved by having solutions to such major problems at large scale. These are the major
issues which are concerning the marketing department and the students’ online course.
The target customers are – students and other target customers are the general audience.
Students are believing that studying business is good at LSST is profitable for them and this
helps in understanding the aspects as to how they are motivated and are encouraged to study at
LSST. Students are also interested in gaining importance of online classes and courses which
will be offered to them.
CONCLUSION
Thus, it is concluded from the above study that London School of Science and Technology
and Fairfield School of Business were facing issues regarding the market structure and online
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courses which were to be provided to the students. Along with this, the study also presented the
competitors and target markets for the client to ensure who are the target audience and what is
the competition in the market. Further, the study also mentioned some of the top issues which
LSST and FSB were facing by analysing the major concerns for the problem which clients are
facing at large scale.
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REFERENCES
Books and Journals
Hafermalz, E. and Riemer, K., 2021. Productive and connected while working from home: what
client-facing remote workers can learn from telenurses about ‘belonging through
technology’. European Journal of Information Systems. 30(1). pp.89-99.
Laurie, S. and Mortimer, K., 2019. How to achieve true integration: the impact of integrated
marketing communication on the client/agency relationship. Journal of Marketing
Management. 35(3-4). pp.231-252.
Matović, I.M., 2020, September. PESTEL Analysis of External Environment as a Success Factor
of Startup Business. In ConScienS Conference Proceedings (pp. 96-102). Scientia
Moralitas Research Institute.
McCormic, R.W., Pomerantz, A.M. and et.al., 2019. The “me too” decision: An analog study of
therapist self‐disclosure of psychological problems. Journal of clinical
psychology. 75(4). pp.794-800.
Mykola, I., Vadym, A. and et.al., 2020. Ways to develop brands and pr management of tourism
enterprises with a focus on national markets. International Journal of
Management. 11(5).
Oyewo, B., Obanor, A. and Iwuanyanwu, C., 2022. Determinants of the adoption of big data
analytics in business consulting service: a survey of multinational and indigenous
consulting firms. Transnational Corporations Review. pp.1-20.
Quach, S., Thaichon, P. and et.al., 2020. Toward a theory of outside-in marketing: Past, present,
and future. Industrial Marketing Management. 89. pp.107-128.
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