Business Consulting Project Pitch: Bloom & Blossom and Missenden Abbey

This presentation outlines a student team's pitch for two business consulting projects, focusing on Bloom & Blossom, a skincare company, and Missenden Abbey, an event venue. The presentation begins with introductions and an overview of both projects, including company information, concepts, and potential problems. For Bloom & Blossom, the pitch addresses marketing challenges and the need for increased market share. For Missenden Abbey, the pitch highlights the need for plastic reduction and sustainable practices. Both pitches detail target audiences, market sizes, and competitive landscapes. The presentation demonstrates the fit between the team's skills and client requirements, offering suggestions for solving problems, and proposing solutions. The Bloom & Blossom pitch suggests social media marketing and influencer strategies. The Missenden Abbey pitch proposes the use of recycled materials and increased awareness of plastic's impact. The presentation concludes with a call to action, offering herbal skincare products and sustainable event solutions. References are included at the end of the presentation.

Position
Problem
Possibilities
Proposal

Introduction
a. Welcome group, introduce yourself and the topic
b. Introduce two project chosen
c. Timings – how long will it take?
d. What you are trying to achieve

Company information
 The chosen company is BLOOM AND BLOSSOM which provide skin care
product for women, children and mother and the company is located in old
Amersham UK.
 They use high ingredient in their product which are natural, and dermatologist
approved, safe for sensitive and eczema prone skin of every individual.
 Beside this they use ethical source for packaging their product and services and
the company also claim that they do not use animals’ experiments for the
safeguarding the nature.

The concept
 Most of the product are made up of chemicals which harm the skin
of the individual. The product is safe for children and women as
they less harmful element and it come up with affordable price.
 Along with this, it also uses natural ingredients through which make
product more effective and useful for children. However, the
company is also focusing on the social media to capture large
market share.

Problems developing because of the present
situation
 Team is constantly solving the price of the product and services
which are provided to the customer.
 As the ingredients which are used comes at high cost which
increase the price of the skin care product.
 In the market their varieties of skin care product which comes with
harmful chemical which damage the skin of women.
 Team is also trying to use more herbal elements which are safer for
children as their skin are more sensitive in regards women.

Explore the client’s business
problem
Identify the problem.
 The main problem of the company as they have less promotion
strategy through which firm cannot able to capture large market
share. This is essential for the firm to manage the operation in
effective manner so that people get more attracted towards the
company.
Target audience
 The target audience for BLOOM and BLOSSOM are the women,
mother and also children. As fashion industry have become one of
the largest emerging in the world so this is will help firm to earn
more profit in coming years

Contd..
Market Size
The market size for such industry is large as it covers almost as there
are billions of revenues which is generated by skin care industry.
Hence there is provide great opportunity to earn profit in the smaller
time period.
The Competition
In the 21st century the market completion is high as there are different
companies who have entered in the business. The Big player like HUL,
Johnson & Johnson, Loreal are the major competition for the company
and have captured the large market share.

The Product or service
 BLOOM and BLOSSOM provide wide range of, natural, solutions-
focussed, stylish skincare range for women, mother’s to be, babies
and children.
 Our skincare products come with the highest standards of lab
testing, are easy and safe to use, are among 97% and 100% naturally
derived ingredients.
 . The company product is effective for the stretch market and
swollen market dry lips for the customer. This is only company who
do not test their product animals and they also care about the
environment, so they use recyclable packaging.

Demonstrate the fit between the client’s
requirements and the combined skills,
 In order to meet the client, need the company have provided
effective after sales services which help in improving shopping
customer.
 Beside this, client requirement to earn profit which is essential for
the firm so as per the experience it has been analyzed that there his
huge market which help company to earn higher revenue.
 Along with this, company using social media as the platform to sell
the product and also hiring influencer to attract the women and
mother.

Suggestions for solving these
problems
 For the small company like BLOOM and BLOSSOM the company
do not have sufficient amount of promotion resources.
 So, the company is using social media as the tool to promote the
company product and service to the audience. This require less cost
and company can spread the awareness about there services to
higher number of people.
 Apart from this, firm is also using social media influencer as the
promotion strategy which help in attracting more customer.

Proposal
 The company is offering to the customer herbal skin care product
which most of the other company fail to do so.
 This very important for the customer like mother and children have
to use chemical free product as they have sensitive skin and can get
easily effect their eyes and hair.
 BLOOM and BLOSSOM is trying to provide healthy skin care
product at the affordable rate.

(Project B)