Business Consulting Project: LSST & FSB Analysis and Solutions Report

This business consulting project presents an analysis of two educational institutions, the London School of Science & Technology (LSST) and Fairfield School of Business (FSB). The project identifies key challenges faced by these institutions within the competitive UK education sector. For LSST, the analysis focuses on issues such as competition, recruitment strategies, marketing, and IT infrastructure. For FSB, the project highlights challenges related to competition, promotional activities, hiring management, and the utilization of advanced educational methods. The project provides recommendations for both institutions, including environmental analysis, new service offerings like online and distance learning programs, advanced recruitment techniques, and improved marketing strategies. The project also reviews the competitive landscape of the UK education sector and assesses the skills and experiences of the project members. The conclusion summarizes the key findings and suggests strategies for both institutions to improve their market position and overcome their challenges.

BUSINESS
CONSULTING

INTRODUCTION
PROJECT 1
• The project is based upon the London School of Science & Technology
(LSST) which is a privately managed college in Academic sector. In the
current situation, the firm has around the 4000 students who study in it.
• Further, the presentation will describe the issue which a firm needs to
be address and describe the competition and target audience as well as
scope of market.
• Further, PPT will describe the problem which is identified through the
company’s background and IT background etc.

COMPETITION
 Through the company’s working environment, it is analyzed that College is facing issue
with its new entrants, as it is one of the biggest colleges in UK.
 But from last many years, new entrant into the market is consider as a biggest problem for
LSST.
 On the other side, company needs qualified and experience staff members so that they
provide the best services to their customers.
 Further, LSST also decided to explore the potential new market through providing advance
techniques to their students. Through its IT project plan, it is also analyzed that there is a
strong competition in the market if it start offering online education to their students.

TARGET
 The company’s target audiences are school pass students and high
profile families, who can afford the college fees.
 It is so because as company is start focusing on investing into the
advance technology and that is why, there is a need to target the
people who can afford the fees.
 On the other side, by analyzing the competitor’s strategy the
company will easily invest and develop strategy accordingly. This
will assist to provide best service to their students and sustain the
brand image at international level.
Target
audience
Parents
Post
Graduate
students

SCOPE OF MARKET
 There is a huge market scope in the education sector because it is not limited to the
classrooms. But it cover the whole big scope for the provision off the side services such that
advertising, marketing and public relations.
 In the same way, as per the current situation, LSST also have a brand image at international
level and it is also looking forward to invest into new segments such that online classes,
Distance learning programs etc. This is clearly shows that there is a wide scope in the market
because it helps to provide the best returns in future.

PROBLEM IDENTIFICATION
 High competition
 Issue in recruitment strategies
 Marketing issue
 IT issue
 Did not use advance techniques
Marketing
issue IT issue
High
competitio
n
Issue in
recruitment
strategies
Not using
advance
technique

RECOMMENDED SOLUTION
 In order to solve the competition in market, it is recommended to the firm that it should
conduct the environment analysis and also start offering new services and enter into new
segments i.e. online learning and provide distance learning programs
 In order to recruit highly skilled professionals for college, it is
recommended to use advance technique and application that assist to
meet the define aim.
 Further, in order to minimize the issue of IT, LSST may start offering
online classes to their students that assist to meet the define aim.
 Also, for marketing purpose, company should start promoting its new
services to their students and may offer extra discount to their students
like apply first come offers

THE COMPETITOR AND INDUSTRY REVIEW
 As per the global report, it is analyzed that UK report as 14th top country in the education
sector and it is also risen from 15th to 14th in Science.
 Further, under the primary education industry, there are around 26,500 schools in UK and
this shows that around 93% of the education industry is filled with the primary sector only.

SKILLS AND EXPERIENCE OF MEMBERS
 While presenting this project, I analyse that I gain strong confidence and also
develop an opportunity that helps me to meet the define aim.
 The overall experience related to the study is good because I gain knowledge
related to education field in UK.
 Through this, I also develop my time management skills and this in turn
assist me in my future profession as well.

INTRODUCTION PROJECT 2
 Business consulting means engaged in business of giving expert opinion or advice to
individual working in a specific sector. It is type of venture of providing the best suggestions
to specific team of people.
 The current project is based on Fairfield school of business which is community based
learning & knowledge provider.
 It was located in center of Croydon and considered as independent private high education
organization.
 Furthermore, this presentation will explains problems which a company needs to be
determine and justified competition, scope of market as well as target market.
 Moreover, it will clarify suitable recommendations in context of identified problems.

TARGET CONSUMERS
To sustain with in specific sector is quite difficult for companies, but the more it he complex thing
is gaining the attention of consumers who are suitable for products or services.
Selecting a target audience is essential because it allow organizations to direct their existing
resources to those people with high potential for sales progress, interest in particular goods and
loyalty of brand.
In order to enhance business growth and success Fairfield school of business college target
teenage high school pass students who are finding the best college for further studies that save their
professional career and allow them to get the better job opportunity. FSB is one of the best colleges
in United Kingdom.

COMPETITION
 It is a complex situation in which two or more companies or people are trying to obtain
something that not everyone can have.
 Throughout FSB institute working atmosphere, it is examined that college is facing problem
due to intense competition within educational sector. Many new colleges are attempting to
gain the attention of school pass students by offering new courses to them with affordable
fees.
 College seeks to cater working environment that its competitors do not provide to achieve
competitive advantages.

SCOPE OF MARKET
 The market scope within education industry was huge because it is not restricted to
classrooms; it spread through online classes and educational services. It also covers wide
scope for provision off side services such as public relations and promotion.
 The education sector enhances their practice rather than before they can use latest and
modern technologies to cater their students the best knowledge.
 By developing IT infrastructure and hiring new candidates industry will grow more and
more.
 Education sector in UK in which FSB operate is learning place in additional to that obtain
higher score.

PROBLEM IDENTIFICATION
 From above discussion intense competition is considered as FSB issue.
 They also face issue in context of promotional activities
 FSB another issues is hiring management is unable to hire new applicants.
 Poor specialist qualification among HRM that affect college performance.
 FSB was unable to utilize advanced education methods

RECOMMENDED SOLUTION
 Fairfield school of business (FSB) college in UK provide number of students a great
education services with newly established teaching place in Digbeth, Birmingham.
 Institute face 5 different types of issues that may be impact negatively on its brand image,
business strategies and profit margin more than past few years.
 To gain competitive advantage and overcome the first issue management had to develop the
best plan and strategies. They must create friendly environment around campus areas where
a lot of students enjoy their time with college friends.
 With this strategy they can retain individual with them for longer and block the option for
switching to another institute.

THE COMPETITOR AND INDUSTRY REVIEW
 According to the international report it examine that United Kingdom is the best country
who offer world class education courses to students come from different nations or states.
 UK in field of education industry set a global image and a build strong presence in global
market.
 Their higher education institutions such as FSB and other amongst most prestigious and
renowned in the whole world.
 Their early year’s schools and education providers cater international benchmarks for choice
and safeguarding.
 It analyzed that biggest group of higher education learner in the world hosted by UK.
 The competition within education sector is high that influence overall sector.

SKILLS AND EXPERIENCE OF MEMBERS
 From above discussion varied issues has been considered that may be not suitable and
appropriate for FSB.
 I am able to solve all above problems occur within Fairfield school of business college as I
have good research, communication and management skills.
 By using communication skills I am able to communicate with existing staff members to
identify issue faced by them and also to understand the needs of individual.
 It can be said that research skills play vital role while conducting market research, I have
good investigation skills which make me able to conduct investigation about FSB
competitors and gather data about their education related services to target market.

CONCLUSION
 From above discussion it has been concluded that LSST and FSB face different issues while
operating their business within education sector.
 All the problems impact on both institutes and create barriers in their growth that is not
suitable.
 But by adopting and implementing suitable solutions they can overcome all complex
situations in effective manner.
 From above analysis it has been summarized that by considering above suggestions both
firms can gain the attention of students and beat their competitors.

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