BM561 Business Consulting Research Report: LSST Project Analysis

This business consulting report analyzes the London School of Science and Technology (LSST) and their decision to expand their course portfolio. The report includes a background of the client, an STP analysis focusing on segmentation, targeting, and positioning, and a competitor analysis. It identifies factors relating to the organization's problems and uses PEST analysis to examine political, economic, social, and technological factors. The report concludes with recommendations for LSST, emphasizing the importance of understanding political and economic changes, social factors, and technological advancements before recruiting new staff. It highlights the necessity of research, resource utilization, and integrated efforts for effective business management.

Business Consulting

Table of Contents
Executive Summary.........................................................................................................................3
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Background of the Client .......................................................................................................3
STP Analysis..........................................................................................................................4
Competitor analysis................................................................................................................5
Positioning..............................................................................................................................5
Factors relating to the problems of organisation....................................................................5
Use of PEST analysis to analyse four factors ........................................................................5
Recommendations:.................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

Executive Summary
The Business consulting is basically a area that involves professionals who are involved
in providing expert and professional advice to a individual which can help in development of
understandings and managing of the individual properly. The main role of business consultant is
to help the organisations to improve and optimize the overall business model. The report
basically involves the case study of the London School of Science and Technology and their
decision to increase its product portfolio.
INTRODUCTION
Business Consulting basically involves the implementation, education and planning of
the business which is used by the managers in order to further complete and study a project. It
plays very important role for the purpose to develop the skills and understanding of a topic that
helps in improving the various activities of the business. It basically helps in improving the
overall business model. The current report is basically based on the case study of the London
School of Science & Technology. The LSST is considered to be one of the prominent colleges in
the UK. In the last couple of years, there have been various new entrants into the market which
resulted in increase in demand for the skilled and qualified staff. In context to this the
organisation is deciding to increase its course portfolio and focusing on introducing professional
specialists qualifications which are related to the financial and accounting management sector
that mainly focuses on the qualifications that aims at ACCA or CIMA.
MAIN BODY
Background of the Client
For the purpose to develop skills and knowledge regarding a particular area there is a
requirement of research skills and information that can help in managing the various activities of
the business. The practice of Business Consulting involves collection of the information in
relation to a particular topic and management of the performance of the business. LSST stands
for London School of Science and Technology which is basically a private higher education
provider with a total number of four campuses(Bode, Deneva and van Sinderen, 2021).The
college involves approximately 4000 students who are a part of various programs and courses

which helps in management of the business activities. LSST being one of the most popular and
biggest colleges in the UK. The organisation is now focusing on recruiting from a decreasing
pool of potential applicants(Deelmann and Nissen, 2019). Moreover, the senior management is
also focusing on increasing the course portfolio and also working to introduce in the next
academic year professional specialists qualifications who are relevant in the financial and
accounting management sector with focusing more on the qualifications and aiming at CIMA
and ACCA. For this purpose, the organisation has requested the Human Resource Department to
identify various ways of recruitment of the qualified academic staff for the purpose to deliver
these specialist professional qualifications through development of various tools and frameworks
which basically involves the appropriate motivating and hygiene factors.
STP Analysis
Segmentation: In the market research, it is the market segmentation which is the process
of dividing a broad consumer or business market. It is normally consist of existing and potential
customers into sub groups of customers which is based on some types shared
characteristics(Brun and et.al., 2017). Segmentation has also been done on the basis of different
kinds of students at the college and according to different backgrounds as well.
Targeting: Targeting in marketing basically involves breaking the target audience into
segments and then design market activities accordingly. It basically reach the segments which
most likely responsive towards the efforts. This kind of activity basically increases the success
rate of an organisation. In reaching towards the potential customers. The target customers are the
students of this college. They are of different age group. Targeting is also based on the qualified
individuals for purpose of recruiting staff at the university level.
Positioning: It is basically about the kind of image they want to build up in the minds of
their customers. Positioning plays a very important role in the marketing and at organisational
level as well (Fu and et.al., 2017). Positioning can also be done with support of different social
media platforms and technological apps. According to this issue they can position the market
through support of technological developments and apps as well. As today's youth is majorly on
social media platforms so its easier to target their customers and can also convey their message
into effective manner.

Competitor analysis
This analysis aims to achieve better understanding of the environment business is
operating in and helps in obtaining a competitive advantage in the market. This analysis attempts
to explore various opportunities and identify factors that impact upon the performance of an
organisation. This analysis is conducted by LSST to gain competitive edge against its
competitors including Transactor Global Solutions limited and Luntstone limited etc.
Positioning
By providing high educational opportunities and improving scope of learning as well as
career development opportunities, the organisation aims to maintain renowned position in the
market(Selyutina, 2021).
Factors relating to the problems of organisation
LSST face challenges in the admission of students because of their growing interest in
other art related fields like music, sports and other activities, also individuals nowadays are
engaging in planning start-ups. Another challenges that the educational industries are facing is
the current situation of pandemic which allowing students to become lethargic and serving as a
hindrance in the learning and skill development of the organisation(Singh, 2019).
Use of PEST analysis to analyse four factors
It is one of the business model which is used by the organisation to analyse and keep an
eye on external factors which can impact the organisational future goals and objectives. In
relation to this, it helps the company in determining future course of action and developing
measures for strategic management. Moreover, it enables the firm to explore opportunities and
gives advanced threat warnings which helps the firm to perform calculative actions in order to
increase its market (Sizevon den Eichen, Matzler and Hautz, 2019).
The brief explanation of factors of PEST analysis are:
 Political factors: The political threats which includes risk associated with political
instability , corruption, export and import restrictions,and legislations to protect workers,
environment and consumers refers to political factors. In relation to it, political measures
relating to tariffs and taxes are some of the political forces which can effect the decision-
making power of the company.

 Economical factors: The factors which depends on economic factors of production,
interest rate, consumption level, supply and demand etc. These factors can have a major
impact on influencing the decision making power of firm especially in staffing and its
operational strategies. Moreover, it can also impact the pricing strategy of the business.
 Social factors: The factors which includes change in customer taste and
preferences ,change in population, educational levels and income disparities are known as
social factors. These factors possess a greater opportunity and threat in front of the
company. The study of these factors is crucial for the organisation in order to formulate
its market growth strategies and policies.
 Technological factors: The factor that accompanies technological and innovation
changes over a period of time are technological factors. Organisations needs to timely
monitor and analyse the external market conditions in order to find crucial technological
changes that can influence the performance of the firm. Moreover, it helps the company
to optimally use its resources that can leads to generating high level of profits.
Recommendations:
After systematically analysing the above factors of PEST it has been recommended that
LSST, which is one of the biggest college in UK should understand the political factors of the
country before recruiting qualified academic staff as change in government policies can have an
adverse impact on LSST. In relation to it, the college should make rules and policies after
monitoring the rule of the land. Furthermore, the college needs to focus on the economical
changes of the country regarding change in supply and change, consumption level etc. in order to
develop further strategies. Moreover, the college should also lays its focus on social factors such
as change in customers tastes and preferences, change in educational levels etc. these factors
needs to be properly analysed in developing recruiting strategies. The last factor which the
college should lay its importance is on technological factors as change in the process of
recruitment can influence its strategies . Thus , the college should critically examine and evaluate
the factors of PEST analysis before making strategies for recruiting new staff members.
CONCLUSION
As per the view of the respective report, it has been concluded that business consulting
relates to research conducting process where information in massive amounts have to be

collected and analysed to obtain conclusive results. For the proper management and execution of
business activities, optimum utilisation of resources is important to ensure high performance of a
business entity. Maximum admission of students is highly required along with the integrated
efforts of IT department and human resource management in constantly changing dynamic
environment.

REFERENCES
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