Business Consulting Project Analysis: FSB and LSST Case Studies

This report provides an analysis of two business consulting projects focusing on the Fairfield School of Business (FSB) and the London School of Science and Technology (LSST). The projects address challenges faced by these educational institutions, particularly in the areas of human resources, recruitment, and market competition. The analysis examines the competitive landscape, target audiences, market scope, and identifies key problems such as staff turnover and the need for attracting qualified professionals. The report offers recommended solutions, including strategies for attracting and retaining staff, improving employer branding, and adapting to market demands. The report covers competitor and industry reviews for both FSB and LSST, providing a comprehensive overview of the challenges and opportunities within the educational sector. This analysis offers insights into HR practices and market dynamics within the educational sector.

Analysis of
Projects on Offer
on Business
Consulting
Module

Content
• Project1
• Project 2
• Conclusion
• References

Project 1

Introduction
With the increase in competition in the educational sector industry the demand for
highly qualified professionals in the schools and colleges have also increased. As the
number of institutes in this sector have increased there is a high demand in market
regarding appropriately qualified professionals so that they can teach at these
institutes and help in building a brand image of the institute in market.

Competition
As the number of educational institutes in the market is increasing, there
is an increased competition in market as demand for qualified
professionals in these institutes have increased and also the way in which
more number of students can be attracted has become difficult. FSB face
competition from other educational institutes like LSST which also
provides similar services and create a struggle in market for attracting
students in the college along with retaining professionals in the college.

Target Audience
In order to create a pool of highly qualified professionals in the
college it is important that the HR officer identifies the target
audience so that they can be attracted in FSB and the brand image of
college can be improved. It will also help in dealing efficiently with
competition in market as better courses can be made available at the
college. The target audience for the Hr officer are the appropriately
qualified professionals who are seeking for jobs in colleges for
teaching various courses.

Scope of Market
In order to recruit suitable academic staff market needs to be explored so
that the target market can be reached and they can be attracted to join the
college so that the academic facilities can be made available to students.
The scope of market in searching for the required staff members is high
if efficient motivational and hygienic facilities are made available in
these colleges along with high remuneration and rewards so that they can
be attracted to join the college.

Problem Identification
As the competition in the educational industry has increased due to the
increase in number of institutes in market various problems are being
faced by the HR department of the colleges in managing and maintaining
their staff. FSB which is a community based learning provider based in
Croydon offer truly diverse and multicultural learning experience to its
students.

Continued...
Following are however the problems that are faced by the HR department
of college while recruiting and selecting the staff members:
• With the increase in educational institutions there is an increase in
demand of professional teachers so that they can help in enhancing the
learning experience of students and increase their understanding of
concepts and subjects.
• There has also been an increase in the turnover of the staff in college
due to the lack of motivational factors and hygienic facilities in the
college.

Continued...
• This has created a shortage of professionals with required skills in
market making it difficult for FSB to find appropriate talented staff
members that can form part of its staff members.
• The college HR officer also find it difficult to attract talented individuals
having the right set of skills and talents that is required by the college.
This affects the learning experience of students and deteriorates the
reputation of college in market. It also increases the impact of competition
in market as the admissions in college get reduced.

Continued...
• Motivation plays an important role in employee retention in the college
as it help in creating a positive working atmosphere in the workplace that
encourages them to use their skills and talents in an efficient manner.
• The employees of college also have many better options and employers
available in the market who are ready to give them better facilities that
lead to increase in turnover of the college leading to increase in
recruitment practices. This also increase the cost of company to frequently
staff new members in the college as this includes the cost of training and
developing them along with the cost of recruitment.

Recommended Solution
It is thus clear that FSB face various problems while operating as an
educational institution in the market which needs to be solved so that it
can efficiently remain competitive and continue to attract more number
of students that can help it in being successful in market. Following are
the recommendations that can be followed by the HR officer of FSB so
that the college can efficiently compete in the market: