Business Consulting: Regent College London Relaunch Project

This business consulting project focuses on a marketing and promotional campaign for Regent College London, a college relaunching on its 20th anniversary. The project addresses the challenges of increasing competition, attracting the target audience, and establishing a strong market presence for the 'Thinking into Character' (TIC) program. It identifies problems such as lack of planning, brand awareness, external environmental changes, and staffing issues. A PEST analysis is conducted to evaluate the external environment, considering political, economic, social, and technological factors. The project also includes a competitor analysis, value proposition of the consulting group, and concludes with the importance of branding and marketing for the college's success. The target audience includes students, professionals, and investors, with the overall aim of increasing brand awareness and recruitment for the TIC program. The consultancy group highlights its experienced professionals with expertise in marketing, advertising, and digital media, emphasizing their ability to contribute to the college's promotional campaigns and strategic goals. The project references relevant literature on consulting principles and business models.

Business Consulting

Regent College London is an institute welcoming all the students belonging to
different ages across the globe aiming to provide the most simulating and
supporting learning environment to the students and share as well as green
support from each other as a collective community. Regent college London re-
launching itself on its 20th anniversary and also comprises of region tutorial
college in the group. The reason tutorial college comprises of 3 institutes that
are regent nursery, regent learning center and regent independent college
Regent tutorial college is being formed as a revised Organization in the year
2020, after twenty years of the establishment of The regent group.
Introduction

The presentation is developed for the client that is Regent Group or
the Regent College London to present a sales pitch in front of them for
conducting the best marketing and promotional campaign in regards to the
program is being introduced that is Thinking into Character which is
abbreviated as TIC.
The major problem which can be faced by the client in regards to
the program is increasing competition as existing competitors have already
executed the program before, attracting the target audience effectively and
establishing themselves in the market potentially.
Aim and objective of the
presentation

Branding strategy and
public relations campaign

There are certain problems that are associated with the TIC programe that is
hindering the efficiency of the whole idea as well as creating problems in
recruitment of participants for the program. Some of the problems are as
follows:
 Lack of planning
 Lack of brand awareness
 Changes taking place in external environment
 Lack of staff members or professionals
Identified problems concerning
awareness about TIC and recruitment

Lack of planning is the first major problem that is causing huge hurdles in
effective implementation of the plan and execution of different strategies
identified. The planning that is made by the client is not efficient enough to
spread the word in public as well as to promote the program efficiently. There
are no clear stages related to the positioning of the program and the brand in
the market which is causing a huge issue.
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Lack of brand awareness is another problem Regent college London is facing
as the Thinking into Character is strong and very crucial program but the
competitors of regent college have already built the program bill for and the
organization lacks awareness in the market about there program. Hence it
requires re-launching and development again with a potential strategy and
plan.
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Changes taking place in external environment, is a huge problem as well
because the education industry is being regularly changing and evolving
creating dynamic environment and unknown as well as an certain conditions
of working. The revolution which is being taken place in the environment is
affecting the developed the plans for the longer period as execution is
difficult.
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Lack of staff members or professionals is another significant issue as the
education industry is changing and evolving the skill sets of staff members
requires development as well. The professional within the industry are
lacking as very few individuals have enough competency according to the
changing requirements and developing needs of students within the industry.
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One critical problem is of changing external environment and to evaluate it
thoroughly PEST analysis is conducted in order to understand and gain more
knowledge about the external environment of the education industry.
 Political
 Economic
 Social
 Technological
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Political factor is the first external element in which government intervention
within the industry is focused. education industry is dynamic and requires
attention of government as the future generation and development is on stake.
Hence politically Government have sever interventions in the industry by
implementing new and changing policies regularly by looking at the welfare
and betterment aspect of students as well as future of the country.
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Economic factors is the second external environmental element which needs
to be focused on. Economic factor is in favor of the thinking into character
program as it offers a whole new point and development opportunity to
students belonging to different age groups with huge and enhanced power to
look into themselves and create new ambitions and aspirations. This program
is economically favorable because of the increasing skills and development
of students which will encourage them to outperform themselves and bring
better development towards the economy of the country as skilled
professionals.
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