Business Consulting Report: Problems Faced by Regent College

This report provides a business consulting analysis of Regent College, an educational service provider in the UK. It clarifies the client's identity and summarizes the problems faced, including the need for effective promotional campaigns to attract admissions and increase profitability. The report breaks down these problems by analyzing the target audience, market dynamics, competition, and external factors. It identifies three major issues: coordinating with college management, attracting more admissions, and increasing market leadership and profitability. The report emphasizes the importance of critical analysis and a well-defined promotional strategy to address these challenges and achieve the college's objectives, drawing on academic theory and secondary research. The report concludes by highlighting the need for continuous improvement in the promotional strategy to attract more customers and provide more profits and revenues for the educational institution.

Business consulting

Table of Contents
INTRODUCTION...........................................................................................................................3
Clarify the clients and summarise the problems faced by them.............................................3
Breakdown of problems and they are critical analyzation:....................................................4
Three major issues faced by client.........................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
The following report is considering the promotional campaigns which are required by
Regent college. The promotional campaign will be regarding attracting a number of admissions
for the educational services which are provided by Regent college (Nguyen and et. al., 2020).
The promotional campaign is needed to be efficient and effective enough so that the college can
earn maximum profit out of the services provided by them and also establish themselves as the
market leader in the education field. There are discussions about the problems regarding
formulation of promotional campaign for the college. The major problems faced by client and
project team in developing a promotional campaign are also discussed in the following report.
Clarify the clients and summarise the problems faced by them
The client in the following report is an educational service provider Regent college which
is situated in United Kingdom and deals with higher education for students. The college is well
known for providing learning as well as promoting education in the diversify did external
environment and is also located at multiple cities in United Kingdom. The success rate of this
college is very high. The major aims, goals and objectives of this educational organisation is to
make sure that they are providing academic excellence as well as professional excellence to all
the admissions taking place in the institution. They require a good communication campaign in
order to provide best promotion to the services which they are distributing.
There are various problems faced by the client institution here which is required to be
considered. The major problem of client is enhancing the awareness of their brand in the society
and all the locations nearby. The competition in educational field is increasing day by day there
are a number of educational institutions and universities emerging in the educational field due to
which the problem is for Regent colleges increasing significantly (Ghauri, Grønhaug and
Strange, 2020). It becomes difficult for college to attract more admissions and get in more
enrolments for the courses provided by them. The campaign which will be developed for college
requires to be effective enough so that public relations can be built and maximum number of
admissions can be attract.
Another issue which is faced by client is the requirement of enhancing their profitability in
the sector. there are a number of substitutes present for the courses provided by Regent college
such as various other universities and development of online courses. There for the services

provided by Regent college has a number of substitutes and the threat from substitutes is very
high. It is required by College to make sure that they can develop competitive differentiation in
the services provided by them in order to face the competition in educational sector. They also
need to do this in order to attain the leadership in market of educational field. These are the
major issues faced by client due to which they require a campaign which is effective enough to
turn the attention of people seeking for educational facilities towards the college and also
increase the profits of college significantly.
Breakdown of problems and they are critical analyzation:
There are a number of issues faced by Regent College. Some of the major issues include
target customers, competitors, market and various other external factors which have immensely
influenced the profit earning capability of the organisation. It is required by project team to
critically analyse all these factors and create a plan which will deal with all these problems. The
breakdown of all these problems are mentioned below:
Target audience: It is necessary for project team to analyse the target audience on which
the promotional campaign will be based (Calnan, Cours and Williams, 2020). Major target
audience consist of students from various parts of world. The citizens who are residing near the
campus of college can also be target audience. All the needs and requirements of the target
audience is to be analysed and incorporated in the promotional strategy developed by team.
Market: A critical analysis of educational institute market in United Kingdom is also need
to be done. It can be concluded that the educational sector of United Kingdom is developing. The
scope for earning profits in this sector is very high. The market situations provide a lot of benefit
for Regent College which is to be captured by promotional strategy developed. The scope for
development is high and the team needs to make a promotional strategy in order to gain the
opportunities in market.
Competition: There are a number of competitors present in educational sector. These
include various universities in United Kingdom such as University of Oxford, Kings College
London, imperial College of London and various others such institute. They provide high
competition to Regent College as there are various similar services provided by all these
institutes. It is necessary to take advantage of competitive strategy in order to develop a effective
promotional campaign.

External factors: Various other factors and external environment include customs,
behaviour as well as culture of the society. It is required to create a positive image of Regent
college in the mind of customers. The promotional campaign should include various cultural and
social issues through which admissions can be attracted. The opportunities provided an external
environment should be grabbed in order to enhance business for Regent College.
Three major issues faced by client
While developing a promotional campaign for Regent College there are a number of issues
faced. The three major issues faced by client are mentioned below:
Coordination with management of college: It is required for the project team to
communicate and coordinate with the management of college. The management of college is
required to provide various information about the services provided by College so that they can
be included in the promotional campaign (Hughes and Troy, 2020). It is often seen that there are
various issues arising between project team and management of college as the ways of working
for both of these differentiate. Is often seen that the management of college does not provide
flexibility for the project team to work and often disturb the campaign developed by project
team.It is required that the management do not pressurize or abrupt the work done by project
team so that the promotional campaign which is developed can fulfil the needs and requirements
of College. However, they can help the project team in a number of ways through
communicating with them effectively and cooperating.
Ways to attract more admissions towards services of college: it is required by project
team to develop a promotional campaign which will attract major number of admissions for the
college. It is seen that there are different requirements and expectations of target audience from
the institute. Due to this a dilemma arising for project team is the content which should be used
for promotional plan. Project team needs to narrow down the content according to the
requirements of different sectors of customers who are seeking for educational services. It is
needed to make sure that the major objectives of the services provided by educational institution
or depicted clearly and they do not create any confusion in the mind of target audience. The
content in promotional campaign should be narrowed down and made easy to understand for
effective communication to target audience.
Increase market leadership and profitability for College: The major reason for
development of a promotional campaign is to increase revenues as well as profitability of an

organisation. It is necessary for project team to develop such a promotional campaign which will
result in positive profits for the Regent college. In order to do so they need to develop a plan
which will also provide market leadership for the college in educational field. There are a
number of competitors present for Regent College as discussed above (Nissen, Nissen and
Rauscher, 2019). The project team needs to develop such a strategy which will help them in
increasing their market share in educational sector. In order to do so it is required by project team
to effectively work on the core competencies of Regent College and showcase all its core
competencies in the promotional campaign. This will make it possible for the target audience to
compare between various substitutes and increase their favour resume towards Regent College.
CONCLUSION
The above-mentioned report helps in concluding that the development of promotional
strategy for an educational institution requires a lot of critical analysis of various fields including
target audience, market, external factors and competitors. It is necessary that the promotional
campaign should be built around the target audience fulfilling all the needs and requirements in
order to attract more admissions. The promotional campaign should effectively demonstrate all
the services provided by institution so that there is clarity in the mind of audience. Providing
continuous improvement plan in the promotional strategy will help to attract more customers and
provide more profits and revenues for the educational institution.

REFERENCES
Books and Journals:
Nguyen, P.D. and et. al., 2020. Factors impacting the marketing consulting services in emerging
markets-an empirical study in Vietnam. International Journal of Business and
Globalisation, 24(4), pp.543-559.
Ghauri, P., Grønhaug, K. and Strange, R., 2020. Research methods in business studies.
Cambridge University Press.
Calnan, R.R., Cours, D.A. and Williams, M.S., 2020. Connecting to the real world: Incorporating
student consulting projects in real estate programs. Journal of Education for
Business, 95(1), pp.59-65.
Hughes, R.C. and Troy, M.A., 2020. Small business energy challenges and opportunities.
In Energy Transformation Towards Sustainability (pp. 239-248). Elsevier.
Nissen, V., Nissen, V. and Rauscher, 2019. Advances in consulting research. Springer
International Publishing.