Business Consulting Report: LSST - HR, IT, and Market Analysis (BM561)

This report provides a business consultancy analysis for the London School of Science and Technology (LSST), addressing two key projects. Project A focuses on finding effective recruitment strategies for academic staff, analyzing the STP marketing model, target audience, and conducting a SWOT analysis to identify the team's skills. Project B examines the IT sector, focusing on identifying competitors offering online qualifications and advising LSST on entering the digital market. The report analyzes the IT target audience, the competitive landscape, and the market to provide recommendations. The conclusion highlights the importance of employee performance and customer problem-solving, referencing key factors for business improvement. The report uses various sources to support its analysis.