Business Consulting Report: Case Studies of Toyota and Mercedes

This report offers a comprehensive business consulting analysis of two projects: one focusing on Toyota's hybrid vehicle challenges and the other on Mercedes-Benz's electric vehicle market position. The report examines the core issues, target audiences, competitive landscapes, and market dynamics for each company. For Toyota, the analysis centers on hybrid battery issues and market competition, while for Mercedes-Benz, the report delves into the range limitations of their electric vehicles. Client requirements are assessed, and the report outlines the combined skills and expertise needed to address these challenges. The conclusion highlights the value of business consulting in identifying and resolving product shortcomings. The report references key business consulting literature and emphasizes the importance of research and development in the automotive industry.

Business
Consulting

Content
-Introduction
Project A
-Explanation of problem along with target audience, competition and market
-Demonstration of client's requirements and the combined skills, expertise and
experience
Project B
-Explanation of problem along with target audience, competition and market
-Demonstration of client's requirements and the combined skills, expertise and
experience
-Conclusion
-References

Introduction
Business consulting refers to the activity of providing professional
or expert advice in a particular area. Organizations or individuals may
face problems in their business due to which business consultants are
contacted for getting advices on strategy, planning and problem in
order to develop business skills and knowledge (Dyllick and Muff,
2016). In addition to this, different model and marketing plan are also
provided as a part of professional advice which can be applied for
increasing the effectiveness.

PROJECT A
– Explanation of problem along with target audience, competition
and market
As being a consultancy group the main aim here is to achieve the
issues related to the business counselling of Toyota. In the following
project an essential issue with the Toyota Company will be define in
brief context of the particular target audience, it’s all competition and
the markets scenarios.

Issue
The main issues which have been recorded after creating the hybrid
battery in cars is that the problems courtesy is off actually wearing falls
are the general causes which leads to break down of the popular petrol
electric cars. The more complex electronics will be created they will
have a huge capacity that if anything might goes wrong the battery
problem can totally affect the whole working condition of the car.

Cont...
The main issue of company producing, improved battery life on
hybrid vehicles for Toyota. The biggest issue right now in the Toyota
industry is to compile of their hybrid electronic car into the comparison
of giving the same amount of expertise like the petrol and diesel cars.
It’s not that much supported and efficient in plus it will take time to
cover up all the audience market and different countries to make it a
successful project.

Target Audience
In the coming future years most of the fuel efficient cars will be
closing down and it will be a season of producing and purchasing
hybrid cars. Toyota has always been efficient in their products. The
primary issue over here is generally people who are the target audience
for iota are depending upon the power these cars provide. one of the
biggest selling points of Toyota is there fuel efficiency and a longer
running support car.

Competition
Main competition which will be faced by Toyota, will be future
companies who are more efficient and analytical in starting the market
and creating the efficient form of car which will be in the correct
budget for the basic fire and will be battery efficient in nature. The
main long run for the company to work is to the extra ordinary and
providing better average rates and working capabilities as compared to
other top 10 models of producing the same hybrid cars.

Market
The market is been trending in the main source that the main
efficiency inconsistency introducing hybrid electronic cars which will be
the future market and business after the year of 2025. The buyers
customer sellers introduces all have a different chain of working. This is
directly connected to the requirement by the society and the current
changes which are done for better future.

Demonstration of client's requirements and
the combined skills, expertise and experience
All the combined skills which are required for one to run this business
effectively is to always be expertise and take a certain amount of
experience for learning things and cover guidelines as per the requirement
of customers.

Cont...
The combined skills and achievable goals which are required for
companies to have is proper organization and functioning of schemes
and proposals created as per the competitive brand. Second day have to
intake skilled people as per all the professional standards in organization.
They have to expertise in their advertisement skills and create special
schemes and offers.

PROJECT B
-Explanation of problem along with target audience, competition
and market
Mercedes Benz EQC is the car which is considered as significant in the
segment of electric cars. It has been manufactured with a view to
reduce emissions in the environment. It has included all the
essential features as well as error the element of luxury in order to
make the drive safe and pleasurable. However, the main issue is the
range of the distance which can be covered in one go from the
electric car. This puts a question on the viability of battery life as
this can affect the performance of the car.

Target Audience
Target audience refers to the people to whom the company sell its
products. Their requirements and demands are considered for
manufacturing the products in order to provide higher satisfaction to
them. It is very important for every organization to fulfill the needs of
target audience in order to increase profit and sales. In the context of
Mercedes Benz, target audience are the people falling within the age of
25 to 44 years.

Competition
On coming to competition, it generally arises when there are more
than one organizations producing similar kind of products at cheap
prices as compared to other entities. Automotive industry is one of the
very attractive industries due to which new entrants whether it’s large
or small wish to enter in order to establish business and earn profit. In
the context of Mercedes Benz, the level of competition for making
electric vehicles is huge because there is Tesla which provide high
quality electric vehicles.

Market
Market refers to geographical limit for area within which two
parties’ viz. Buyer and seller meet and exchange the goods. It is very
important for every organization to decide the market which is going to
be targeted for selling the products as it is impossible to deliver the
goods in all corners of the world. However, there could be other
demographics on the basis of which market can be decided.

Demonstration of client's requirements and the
combined skills, expertise and experience
Every client has requirements on the basis of objectives and gold
fixed for the organization. These should be assessed in order to apply
the skills along with expertise and experience for achieving the desired
results. In this case, the requirements of Mercedes Benz has been
analyzed with the use of customer analytics which helps in tracking the
behavior or pattern.

Cont...
One more example can be, to make investment in research and
development in order to possess expertise by the staff in the field of
electronic cars so as to improve the life of battery used in hybrid cars.
It is very important to you have the exact knowledge by which
accuracy can be maintained in manufacturing the products. Also, they
should be enhanced coordination and cooperation so that level of
conflicts can be reduced and focus on improving the life expectancy of
batteries so that Mercedes-Benz can charge the prices by which profit
margin can be enhanced.

Conclusion
From the above report, it can be concluded that business consulting is a
way through which many issues can be resolved in a prompt
manner. Expert advices are provided by which shortcomings of a
product can be removed. Mercedes Benz has entered into the field
of electric vehicles by extensive research and development so as to
incorporate latest technology and innovation in order to provide
high customer satisfaction.

References
Dyllick, T. and Muff, K., 2016. Clarifying the meaning of sustainable
business: Introducing a typology from business-as-usual to true
business sustainability. Organization & Environment. 29(2). pp.156-
174.
Nevis, E.C., 2013. Organizational consulting: A Gestalt approach.
Gestalt Press.
Biech, E., 2019. The New Business of Consulting: The Basics and
Beyond. John Wiley & Sons.
Krause, A., 2014. Understanding Knowledge Production and
Dissemination in the Field of Urban Planning: The Case of Business
Consulting and Sustainability Assessment (Doctoral dissertation,
Cardiff University).

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