Business Consulting Report: Contextual Plan and Analysis

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This report delves into the multifaceted world of business consulting, offering a comprehensive analysis of its various aspects. It begins with an executive summary outlining the report's key findings, followed by an introduction that emphasizes the importance of consulting firms in modern business environments. The report then presents a detailed contextual plan, including a context map and value proposition canvas, to illustrate the value that consulting firms bring to client organizations. The core of the report focuses on consulting services, target clients, and marketing strategies, along with an examination of consulting models, frameworks, relationship management, and operational processes. A real-life example of Joe Bloggs Industry, a deconstruction services provider, is used to illustrate the practical application of the concepts. The report also addresses financial and legal considerations before concluding with a summary of the key takeaways and a list of references.
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Running head: MANAGEMENT
Business Consulting
Name of the student
Name of the university
Author Note:
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Executive Summary
The following report has established a clear and transparent view on business consulting and
its different aspects. The report has presented the context map and has proposed a value for
these kinds of businesses. The identification, selection and explanation of the different
models and theories have further helped to make the report more compact and informative.
The assessment here has discussed the importance of consulting firms and their importance to
the client organizations through the use of a reel life example in the form of Joe Bloggs
Industry. The company has been a leading provider of deconstruction services and has huge
experience in different sectors of the industries that includes government, mining, oil and gas,
power generation and other different sectors. The report here has provided a well-structured
contextual plan along with the operational models of the business and business frameworks.
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Table of Contents
Executive Summary...................................................................................................................2
1. Introduction............................................................................................................................5
Importance of the assessment.................................................................................................5
Aim, purpose and objective of the assessment.......................................................................5
Scope and Limitations of the Report......................................................................................6
Summary of the section..........................................................................................................6
Contextual Plan..........................................................................................................................7
2. Contextual Background and Value Proposition.....................................................................7
Position...................................................................................................................................7
Context Map...........................................................................................................................9
Value Proposition Canvas......................................................................................................9
Scope and Objectives...........................................................................................................10
3. Consulting plan and Analysis...............................................................................................10
3.1 Consulting Services, Target clients and Marketing strategies.......................................10
3.2 Consulting Model and Frameworks...............................................................................11
3.3 Relationship Management Strategies.............................................................................12
3.4 Operational Processes and Symptoms...........................................................................14
3.5 Financial and Legal considerations................................................................................14
4. Conclusion............................................................................................................................15
References and Bibliography...................................................................................................16
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1. Introduction
Importance of the assessment
Modern business is generally characterized by the likes of risk and uncertainty. This is
in addition to the decisions taken by the management over the different kinds of the business
processes. Management consulting can be said to be the most important techniques developed
in the management process over the period of time. The development of new tools,
techniques, processes and other ways to help in the growth and development of the
organization is one of the major tasks of the organizations. The consulting companies which
operates in the market uses their experience and knowledge and shares it with the client
companies to help them hire the right kind of consultants that would easily fit their business
objectives (Covino and Bianco 2018). The process of consulting relates to the assessment of
the risks, achievement of the consensus or the conduction of the arbitration. The presence of a
proper and efficient consulting process can help the company to improve and increase their
ability of successful and relevant management process.
The assessment here has discussed the importance of consulting firms and their
importance to the client organizations through the use of a reel life example in the form of
ABC consultant private limited. The company has been a leading provider of deconstruction
services and has huge experience in different sectors of the industries that includes
government, mining, oil and gas, power generation and other different sectors. The report
here has provided a well-structured contextual plan along with the operational models of the
business and business frameworks.
Aim, purpose and objective of the assessment
The aim of the assessment is to develop a consulting plan for a client company to
assist it in the deconstruction of large and complex structures and projects. The formulation
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of the report can help deliver a better consultation for the large projects. Some of the
objectives of the assessment are as follows;
a. To identify the importance of business consulting
b. To identify the value proposition of the plan
c. To create operational processes for a new business consulting plan
Scope and Limitations of the Report
The report has covered a wide range of areas regarding the aspects of consulting
business. The selection of an example has also helped to make the report more presentable
and compact. The inclusion of the context map and the value proposition canvas are the other
crucial subjects of the following study. However, the absence of a detailed discussion of the
strategies of consulting services has been the major limitations of the assignment. Apart from
this the absence of any form of detailed discussion regarding the financial and legal issues
have also led to the creation of a gap.
Summary of the section
The first section of the assignment has provided a clear viewpoint of the total contents
of the following report. The introductory part of the assignment has presented a clear
viewpoint of the contents of the assignment and has described the different kinds of the aims
and objectives of the following study. The study has aims to develop a proper report based on
the consulting of different firms. On the other hand, the objectives of the study is related to
the importance of business consulting and also the different also the different aspects of the
business consulting process. The first part of the report thus presents a comprehensive picture
based on the activities of the consulting firms and their importance in the modern day
business organizations.
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Contextual Plan
2. Contextual Background and Value Proposition
Position
The engagement of management consultant firms by the different business
organizations requires additional considerations. The major consideration that the new
business organization must have to deliver includes the likes of a strong value proposition
from the business consultant firms. The value proposition includes the solution to different
business problems like the improvement of the business efficiency and also to solve complex
problems that can hamper the growth of the organization (O'Brien 2017). Some of the major
steps that needs to be followed out by the value proposition of the organization includes the
likes of;
a. Identification of the why- The proper understanding of the need for the value
proposition is one of the most important elements of the business consulting
companies. The need to deliver consulting services based on Hurst Consulting
services is crucial for the identification of the types and need for the services. The
proper understanding and addressing the need for the value proposition can help the
new organization to be unique in nature and separate all other types of the
competition. The understanding of the needs of the clients and targeting them through
the value proposition is also a unique characteristic of the business consultants.
b. Understanding the purpose of the organization- The understanding of the services that
are provided to the clients forms an important part of the organization. The clear idea
on the type and quality of the service is a major example for improving upon the
present ideas and accordingly get the idea of the needs of the people. The major
factors that needs to be considered includes the likes of the areas that the business
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serves, the problems that need to be identified as well as the type of the firms that
needs to be targeted accordingly. The clear understanding of the consultancy firm can
ensure success.
c. Definition of the target audience- The definition of the target audience is another
major consideration of the business consulting companies. It is important for the
business consulting companies to define and segment out the target audience as
because the proper segmentation of the target market can be the only source of
business success. The following step is important for differentiating the business
consulting firms to separate it from the others in the competition.
d. Understanding the process- The determination of the different problems of the clients
has to be done in proper and specific manner to ensure the success of the business. A
proper and efficient understanding of the business firms is important for the business
organizations to ensure productivity and success.
e. Using the proofs and creating them- The providence of the proof regarding the
capability of the organization is an important means of establishing success. The
ability to easily achieve success and find a proper way to achieve them is important
for the success of the organization. Apart from the providence of the proofs it is also
important for the organization to create the capability that they claim. The providence
of the actual value proposed is thus equally important for business success.
f. Using and implementing the proofs- The use and implementation of the proofs
generally depends upon some special considerations (O'Brien 2017). This includes the
likes of the consideration of the customers, the things that they provide the necessary
reason for choosing them accordingly. It is important to use the value proposition
each and everywhere like in practical situations, theoretical perspectives as well as in
collateral and social media tests. Apart from this, it is also important to monitor the
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implementation of the plan and improve them according to the demands of the
customers.
Context Map
Figure No 1: Context Map
Source: (O'Brien 2017)
Value Proposition Canvas
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Figure No 2: Value Proposition Canvas
Source: (Amara Halilem and Traoré 2016)
Scope and Objectives
The use of the above mentioned steps generally has the power to increase the
capability of the business consulting firms. The increase in the scope thus is important for
proper implementation of the different objectives selected for the organization. It can be said
that value proposition is the primary objective of the organization as a proper value
proposition can help to ensure business success in the most efficient manner. The value
proposition and its objectives can thus be ensured and achieved with full satisfaction of the
customers.
3. Consulting plan and Analysis
3.1 Consulting Services, Target clients and Marketing strategies
The understanding and proper knowledge of the consulting services, an updated
knowledge on the target market is the key to the providence of the best marketing strategies
that are important for success in the respective field. The proper knowledge of the same can
help the management of the consulting business firms to develop and implement a wide range
of marketing strategies and sustainable sales. According to, Payne Frow and Eggert (2017)
the principles for the marketing of the consulting business is quite same as like the other
companies. However, the marketing of the consulting companies needs an extra firepower
just because, the consulting firms needs to be proactive to gain the targeted clients and have a
thorough knowledge of the market (Covino and Bianco 2018). Apart from this the consulting
based business firms and the executives who are specialised in the following area has to
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ensure a complete segmentation of the market and also determine the financial viability of the
projects that needs to be undertaken in the analysis.
The example of Hurst Consultancy private limited has been the perfect one as it has
helped to gain the best knowledge in regards to the understanding of the work structure of the
consulting industries and the strategy undertaken by them to ensure a successful marketing.
The target market once determined by the management of the consulting companies are
generally removed aside and a niche market is created that helps to serve the objectives of the
company easily. In a deconstruction project there are generally a number of target market as
the very first target market will be the client who have assigned the project, secondly when
the health and safety of the workers will be assigned by the company, and the insurance
industry comes to the forefront, the spectrum is again narrowed. According to, Payne Frow
and Eggert (2017) the knowledge of the choice of the potential clients, the demography and
their needs is highly important for the selection of the marketing strategy of consultants like
that of Joe Bloggs.
3.2 Consulting Model and Frameworks
The emergence of the consulting profession has been characterized by many different
things which has saw emergence and business development. The consulting business has
undergone a lots of changes in the past that has occurred through a number of different
phases. The experts in the following field have pointed out at a large number of different
items which has helped to deliver a strong process for the changes in the business models of
consultancy firms (Di Lauro Tursunbayeva Antonelli and Martinez 2020). There are a
number of different models that can be implemented by firms involved in business consulting
like that of Joe Bloggs. The changes that are proposed by the consulting family and the
responsibilities that are undertaken by them generally stand out to be the major innovative
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strategy that helps them to propose unique value for the customers. Some of the major models
that can be used by the business consulting organizations include the likes of;
Expert Model- The expert model of business consulting is one of the most used in the
different organizations. The following problem works in the best manner when fixing
a particular problem calls for an expert. The following model can be said to be best
effective at the time when the different parameters of the issue are known and
standardized. These model can be easily replicable and thus they form a common
element in the total process. In some situations standard operating process can be also
said to be the same. The following approach is mostly used in trainings, assessments
and other kinds of workshops.
Doctor Patient Model- The doctor/patient approach is also termed as the medical
approach where the consultant is approached to get an idea of the issues and then
offer the necessary recommendation regarding the remedies of the issues. The
consultant is thus provided all the responsibility of the issue by the management of the
company. The consultant thus has to select the models or tool to be used for the
remedy of the issue and then implement them properly.
Process Model- The process consultation model is a series of different steps that can
be said to help the client to get an understanding, perceive the understanding and then
act upon the different problems that generally happens in the client’s environment.
The communication of the process approach is based on a number of steps and
processes that are interconnected with each other. The process model supports the
development of the responsibility and the accountability of the change and the
development process in a proper manner.
The use of the process model can be encouraged in Hurst Consulting as it helps to
perceive the understanding and then act upon the different problems that generally happens in
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the client’s environment. Moreover the Process Model is able to support a proper
development and responsibility process of the change.
3.3 Relationship Management Strategies
The relationship management strategy is one of the most important elements of the
business process and it plays a strong part in the maintenance and growth of the business
network. Relationship Management is such a skill that cannot be possessed by each and every
one and therefore the capability to attain and implement such kind of unique skills can help
the management to ensure the success of the business in the most efficient manner (Nadler
and Slywotzky 2017). The fact that a consulting business has to be effective to get the most
of the clients therefore the management of a consulting firm must ensure the best ways
possible to establish a strong relationship that can easily melt the formal barriers that is
present within a client and the organization. Some of the various strategies that can be used to
develop a strong relationship management are as follows;
a. Strategies for Trust development- The use of social media marketing and keeping in
touch with the client on a regular basis can help ensure a relationship with the client.
Apart from this a regular contact over telephones and giving updates on the regular
progress of the project to the client is one of the most important elements of the
relationship management Staying updated on the needs of the clients- Staying updated
on the needs and demands of the clients is another most important process of
establishment of a strong relationship management in between the clients and the
organization.
b. Segmentation of Clients- Client segmentation is one of the most important part of the
consulting business. The change in demands of the clients every now and then and the
growth in the brand of the customers have an unprecedented ability to tailor the
experience of the customers. The growth in the number of the digital tools to help
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control time and agile models of customer service is an important element of the
client segmentation process. Some of the major components for segmentation
includes demographics, socioeconomics, customer choices, attitudes of the customers
and many others as such.
c. Relationship Planning-The relationship planning will thus be based on the choice of
the customers, the need for selecting the project type and the process of implementing
the choice. The developmental strategy will include the inclusion of trust
developmental policy based on the choice and needs of the customers.
3.4 Operational Processes and Symptoms
The operational consulting process of any consulting firms will be dependent on some
of the major considerations that includes;
a. Type of consulting process- There are different types of the consulting processes that
can be used however, the instant consulting process can have a better result. The
instant consulting process is another framework of the consulting process (Nadler and
Slywotzky 2017). The clients are able to get a number of different benefits that are
useful for them. Apart from the different benefits, the consulting companies can also
need to provide little advice before giving proper consultations.
a. Areas that needs systems and process- The use of the instant consulting process is
important for the business consulting process. This is important for the success of the
business plan.
3.5 Financial and Legal considerations
The financial and legal considerations includes;
Investment and Start up Budget-$500,000
Budget Elements Expenses
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Machineries and equipments
$125,000 Office Lease
$75,000 HR Recruitment
$25,000 Advertising
$175,000 Marketing and Sales
$100,000
TOTAL $500,000
Pricing Strategy- The pricing strategy of the company will be based on constant
pricing and will basically be dependent on market rates.
Business Name- The business name will be ABC consultant private limited.
Business Structure
4. Conclusion
The following report has established a clear and transparent view on business
consulting and its different aspects. The report has presented the context map and has
proposed a value for these kinds of businesses. The identification, selection and explanation
CEO
Assistant
Director
Executives
HR
DIRECTOR
Assistant
Director
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of the different models and theories have further helped to make the report more compact and
informative.
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References and Bibliography
Amara, N., Halilem, N. and Traoré, N., 2016. Adding value to companies' value chain: Role
of business schools scholars. Journal of Business Research, 69(5), pp.1661-1668.
BREZULEANU, S., VIZITEU, Ş., ROBU, A.D. and BREZULEANU, C.O., 2017.
Leadership versus management in design and business consultancy companies. Scientific
Papers: Management, Economic Engineering in Agriculture & Rural Development, 17(3).
Cawsey, T. and Rowley, J., 2016. Social media brand building strategies in B2B
companies. Marketing Intelligence & Planning.
Covino, L. and Bianco, A.P., 2018, July. Service design in companies. In ServDes2018.
Service Design Proof of Concept, Proceedings of the ServDes. 2018 Conference, 18-20 June,
Milano, Italy (No. 150, pp. 227-229). Linköping University Electronic Press.
Di Lauro, S., Tursunbayeva, A., Antonelli, G. and Martinez, M., 2020. Grasping Corporate
Identity from Social Media: Analysis of HR Consulting Companies. In Exploring Digital
Ecosystems (pp. 101-120). Springer, Cham.
Dingsøyr, T., 2019. Knowledge management in medium-sized software consulting
companies: An investigation of intranet-based knowledge management tools for knowledge
cartography and knowledge repositories for learning software organisations. arXiv preprint
arXiv:1903.11854.
Kindl, E.M. and Casais, B., 2019. Motivations and perceived opportunities for partnerships
among international business consultancy firms. Review of International Business and
Strategy.
Nadler, D.A. and Slywotzky, A.J., 2017. Strategy and organization consulting.
In Management Consulting Today and Tomorrow (pp. 118-140). Routledge.
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O'Brien, K., 2017. Employer branding through social Media platforms in financial consulting
companies.
Payne, A., Frow, P. and Eggert, A., 2017. The customer value proposition: evolution,
development, and application in marketing. Journal of the Academy of Marketing
Science, 45(4), pp.467-489.
Vladimirova, D., 2016, June. A BUSINESS TRANSFORMATION TOOL FOR
IMPLEMENTING NEW BUSINESS MODELS. In Conference proceedings Conference
“New Business Models”–Exploring a changing view on organizing value creation (p. 53).
Wandiga, E., Kilika, J.M. and James, R., 2019. The Effect of Operations Strategy on
Performance of Consultancy Firms? An Empirical Survey of Management Consultancy Firms
in Nairobi, Kenya. Journal of Economics and Business, 2(2).
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