BM561 Business Consulting Report: Rosa's Thai Cafe Challenges Analysis

This report analyzes a business consulting scenario for Rosa's Thai Cafe, a client operating in the food industry. It begins by identifying the client's problems, primarily stemming from intense competition, changing customer demands, and external environmental factors, including the impacts of the pandemic and Brexit. The report then delves into the research conducted to understand and mitigate these challenges, emphasizing competitor analysis, customer segmentation, and an examination of the macro-environment using tools like PESTLE analysis. The research highlights key issues such as a small menu, high market entry costs, and intense competition. The conclusion emphasizes the importance of business consultancy in helping organizations overcome challenges, particularly in the competitive food industry, and the role of skills in addressing specific problems to ensure long-term market sustainability. The report utilizes both primary and secondary research methods to provide a comprehensive overview of the challenges and potential solutions for Rosa's Thai Cafe.

Business Consulting
.

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Client information and the problems faced by them..............................................................3
Research for minimising and break the problem....................................................................4
Top three issue which are faced by the organisation..............................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
.

INTRODUCTION
Business consulting is explicated as a process in which different experts or professional
are engaged for guiding and also to give right advice to engaged workforce in order to overcome
from specific problems or challenges. The primary role of business consulting is to give advice
and methods to perform work in an expert manner. Rosa’s Thai Café is one of the clients and it
operates business in food industry. Management of Rosa’s Thai café discuss their problems with
business consults for overcome from the issue (Caplan, 2017). Further, this report highlights on
the problems of client and the importance of external environment for reducing challenges
related with business problems.
TASK
Client information and the problems faced by them
Food industry is one of the largest sectors that are growing with rapid speed and it clearly
states that high or intense competition exists between organisations. This creates challenges for
Rosa’s Thai Café to perform their work in a systematic manner and it define management
complete is not able for completion of task according to decided goals. Rosa’s Thai Café is
considered as the client and this define management is facing problems because of various
perspectives and external environment conditions.
The current market conditions define that all organisations and industry are facing
problems due to this it is complex for business houses to sustain in market. In simple terms,
current pandemic conditions generates a large number of up and down in the economic due to
which all business are aware to adopt informative nature because this helps them for completion
of task in a complex conditions. On the other side, to match with competitors this is important
.

for current organisation to complete task according to current market conditions (Christ and
Burritt, 2017). So management of the respective organisation identify problems that create
barrier to operate restaurant business.
According to the current market scenario, it is identified by the management of Rosa’s
Thai Café that management is facing major problems related with competitors, customer
requirement, external environment, etc. The location where respective organisation operates
their restaurants is highly surrounded by high demand of customers. In this area, the respective
organisation and many more other restaurants are managing their work in a particular area due to
which high competition face by management. This define management is performing work
because of current market conditions and it define customer demands are increasing with rapid
speed. Also, it requires a large and effective infrastructure which generates or increase in cost
and it results management face problems that relates with monetary amount. Therefore, other
problem that creates challenge for the management of Rosa’s Thai Café is to operate business
with low cost.
Research for minimising and break the problem
Research performs an important role for the organisation and with conduct an appropriate
research factor this is easy for management to make effective and informed decisions. From the
perspective of current market scenario, this is identified by management that a lot of problems
exist and all of them are generating challenges to manage work according to customer and
market requirement (Davies, 2019). So to perform work in an appropriate manner Rosa’s Thai
Café conduct research because it helps for break down all problems and it results this is easy for
management to reduce the issues related with business. From perspective of business consultant
overview of the current market restaurant conditions is mention as below:
 The current market scenario, considered towards accomplishment of longer results and it
define about analyses of all those methods that relates with different number of
competitors. From the perspective of Rosa’s Thai Café restaurant perform an important
role and it define about all task that considered for make longer result in minimum
period. It also considered, primary and secondary resources is understand through engage
overall results. Competitor analyses framework is used by Rosa’s Thai Café and this
helps in completion of task with understand of competitor factor. On the other side,
Competitor analyse discuss and implement all those factor through which task is
.

managed and induce through minimise competition from organisation. From the
perspective of Rosa’s Thai Café organisation is considered for analyse of new and
creative methods to manage task in a new and innovative manner (Dube, Nhamo and
Chikodzi, 2020). PROBLEM SOLVING SKILL is used for deal with competitors and
this support to deal with problems.
 From the perspective of current market scenario, customers perform an important role
and it defines that this is necessary for management of Rosa’s Thai Café to fulfil all
demand of the customers. MARKET SEGMENTATION method is refers to the
respective association and this defines about all those factors through which task is
managed for completion of work according to market conditions. Moreover, present
market conditions define all those areas that define about all task in which task is
managed by analyse of current market conditions. Moreover, geographical segmentation
is used and this helps the Rosa’s Thai Café to complete work by targeting customers
according to individual requirements. It is important to target customer because this helps
to satisfy buyer requirements (Lee, Sardeshmukh and Hallak, 2016). Current market
conditions deal is understand by COMMERCIAL AWARENESS and this helps to
manage work as per market conditions.
 External environment is also identify as Macro environment and this define about all task
such as involvement of government in organisation operations and as per this
management of Rosa’s Thai Café aids towards analyse food industry to manage and
control food operations according to decided rules and food association guidelines. With
implement them of systems according to the organisations this is easy to retain in market
for longer period. Moreover, the external environment performs an important role and it
defines about all areas through which longer results such as sustainability is achieved by
management in market. In simple terms, understand of external environment helps to
identify opportunities and threats related with business. From the perspective of experts,
Rosa’s Thai Café utilise PESTLE method for manage work according to external
environment. In the last, PLANNING SKILLS is effectively used for decide and manage
future steps.
With understand of all research factors this is identified that secondary research performs an
important role and as per this the method to solve current problems considered for completion of
.

task as per decided approach. The primary purpose of the research is to maximise organisation
skill because this helps organisation to retain in complex conditions (Wu and Mohi, 2015). On
the other side, the current conditions aids towards formulation of systems that leads for generate
longer results by identifying methods which are useful for analyses of the overall results. It
define with understand the influences of factor this is easy to use the steps and this helps
organisation for improve their position in the market by understanding importance of
management and their work.
Top three issue which are faced by the organisation.
Among all over the world, food industry is one of the largest manufacturing organisation
and this define that a large number of individuals are engaged in performing operations related
with business. From the perspective of Rosa’s Thai Café, UK food market is one of crucial factor
for supply good quality of food and drink. Moreover, the current market conditions enhance the
market size but some issue create problems for organisation which are mention as follow:
 SMALL MENU- One of the major threat related with competitors is that competitor is
offering more number of products as compare to Rosa’s Thai Café. So the focus of
Business consultant is to engage market segmentation process and this helps for identify
customer requirements in order to add those items that increase menu numbers as well as
number of customers also.
 HIGH COST FOR MARKET ENTRY- Pandemic conditions and Brexit result that more
guideline and rules are engaged in food process systems (Ukolov and et. al., 2016). Due
to this food safety process and benchmark raise the cost of products and also it results to
enter in the market more investment is required by management so high cost is also one
of the top issue faced by Rosa’s Thai Café.
 HIGH COMPETITION IN MARKET- Due to the globalisation and scope of food
industry a large number of new and existing players are focused towards themselves in
the food market. On the other side, customers demand new variety of fast food so many
organisations enter in market. This define number of competitors generate problems and
it work as a major issue for Rosa’s Thai Café.
CONCLUSION
.

From the analysis of above report it is concluded that business consultancy perform an
important role and they helps organisations to overcome from challenges related with business
operations and functions. Food industry engaged various factors such as take away, dining, fast-
food restaurants, etc. and due to this high competition faced by restaurants. Along with this cost
management and small menu are the major problems which create challenges for organisation. In
the last, skills are also analysed for understand and overcome from the specific problems and this
helps to retain in market for longer period.
.

REFERENCES
Books and Journals
Caplan, P., 2017. Win‐win?: Food poverty, food aid and food surplus in the UK
today. Anthropology Today, 33(3), pp.17-22.
Christ, K.L. and Burritt, R., 2017. Material flow cost accounting for food waste in the restaurant
industry. British Food Journal.
Davies, J., 2019. From severe to routine labour exploitation: The case of migrant workers in the
UK food industry. Criminology & Criminal Justice, 19(3), pp.294-310.
Dube, K., Nhamo, G. and Chikodzi, D., 2020. COVID-19 cripples global restaurant and
hospitality industry. Current Issues in Tourism, pp.1-4.
Lee, C., Sardeshmukh, S.R. and Hallak, R., 2016. A qualitative study of innovation in the
restaurant industry. Anatolia, 27(3), pp.367-376.
Ukolov, V.F and et. al., 2016. Food-sharing economy pattern comparison in UK and Russian
markets. Int. Bus. Manag, 10, pp.4268-4282.
Wu, H.C. and Mohi, Z., 2015. Assessment of service quality in the fast-food restaurant. Journal
of Foodservice Business Research, 18(4), pp.358-388.
.