BM561 Business Consulting Report: Regent College Analysis
VerifiedAdded on 2023/01/11
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Report
AI Summary
This report, prepared for the BM561 Business Consulting module, analyzes the problems faced by Regent College, a leading education provider. The report begins by clarifying the client and summarizing the key issues, including low brand awareness, difficulties recruiting participants for workshops, and ethical concerns among students and staff. It then critically examines important areas such as competitors, target customers, market dynamics, and external influencing factors. The analysis identifies the top three issues as lack of brand awareness, ethical issues, and low workshop participation. The report concludes by emphasizing the importance of brand awareness in attracting students and highlights the role of the business environment in decision-making. The report uses research to support the analysis and provides a comprehensive overview of the challenges and their implications, offering a solid foundation for future consulting efforts.
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