Business Consulting Report on IT and Marketing Strategies for Business

This report provides a comprehensive business consulting analysis for Fairfield School of Management, focusing on challenges related to competition and market expansion. The report is divided into two projects: Project A addresses the client's IT challenges, including the need to enter the digital market and conduct market research to identify opportunities for online learning programs. Project B examines marketing issues, such as increasing the product portfolio and raising market awareness to increase student applications. The report highlights the role of business consultants in providing strategic direction, conducting market research, and offering expertise in marketing and IT to help businesses achieve their goals. The conclusion summarizes the importance of consulting in helping organizations adapt to market changes and achieve desired targets. The report also includes references to relevant literature.

Business Consulting

Contents
INTRODUCTION...............................................................................................................................3
PROJECT A........................................................................................................................................3
Client’s business issue (Information Technology).............................................................................3
Client’s requirements and the combined skills, expertise and experience of the team.......................3
PROJECT B.........................................................................................................................................4
Client’s business issue (Marketing)...................................................................................................4
Client’s requirements and the combined skills, expertise and experience of the team.......................4
CONCLUSION....................................................................................................................................4
REFERENCES....................................................................................................................................6

INTRODUCTION
A business consultant is someone who involved in the planning, monitoring, suggesting and
implementing activities of a business (Aronoff and Ward, 2016). They basically work directly with
the owner of business in order to initiating business planning after identifying marketing needs in
order to developing necessary skills for business growth and developments. This report is based on
Fairfield School of Management which is community based learning provider located in the heart of
Croydon and a client company of business consultant team. This report is about to providing business
consulting services to Fairfield School of Management in regards marketing and information
technology.
PROJECT A
Client’s business issue (Information Technology)
Fairfield School of Management is an independent, private higher education institution that
offering a diverse and multicultural experience to its students. This institution developed its own
presence by offering quality of educational services as vocational education for those with an
entrepreneurial flair. Now the organisation facing numerous challenges and in between them one
major challenge is new entrants as competition in the UK which is the target segment of the college.
All these institution are enter in the market with same product portfolio as Fairfield School of
Management have. Thus it can be a major threat for Fairfield School of Management because their
competition can lead to their students. Therefore, now the institution seeking for some new options
through which they can create own recognition as a leading college at global level. In this regard,
senior management of them has decided to introduce same course through online learning in order to
expand their market as well as to leave competition from UK. Now the another challenge in front of
Fairfield School of Management is to enter into the new digital market segment as well as to identify
which market segment have minimum barriers to entry and potential for maximum profitability. All
these activities are required relevant market research and potential competitor analysis (Canziani and
Tullar, 2017). Furthermore, an analysis of most suitable strategy to choose one specific option for
market entry by implementing information technology.
Client’s requirements and the combined skills, expertise and experience of the team
Fairfield School of Management assessing one major business problem as the entrants of new
competition in UK. Thus, the senior management of institution has decide to enter into the new
market segment with the help of information technology instead of continuing competition within
their existing market. In this regard, major requirement of Fairfield School of Management is to offer
online studying or distance learning programme in the new market. Thus, they wants to enter into the
new digital market segment. In this procedure, an expert advices can be helpful for them before

going into new business. The consultancy team comprises some skilled advisors who can provide
advice to Fairfield School of Management that how they can implement digital strategy for their new
offerings. These consultant are skilled and experienced in their profession which is information
technology. Therefore, the team can review the issue of Fairfield School of Management and can
provide them strategic direction. They can conduct market research programme in order to analyse
number of competitors who are available in specific market. These kind of approaches can be helpful
for Fairfield School of Management in order to gather appropriate data introducing their new distance
and online learning programme. The team has expertise in the specific field which can fulfil the
requirement of their client Fairfield School of Management. The consultant of the team can also help
them in planning process for their new strategy so that new idea can be implemented by the institution
in effective and efficient manner.
PROJECT B
Client’s business issue (Marketing)
Fairfield School of Management is a leading institution in UK that provide a supportive
learning experience to their students. They also provide skill development opportunity to learner’s
who needs to progress into further study and employment. In order to attain maximum competitive
advantages, firm want to increase their product portfolio and introduce in the upcoming academic
year’s professional qualifications. For this process organisation has adequate internal capabilities but a
major requirement is professionals in the specialist qualifications as ACCA or CIMA that may be
adopted by them. Fairfield School of Management also wants to. introduce such professional courses
because in the last couple of years there have been numerous new entrants who are entered in the
market and that could be a major threat for the firm. In respect of introducing new professional
courses major issue in front of firm is of getting proper market research report, some clear strategies
to grow market awareness as well as increase student applications (Sheingate and Sheingate, 2016).
Client’s requirements and the combined skills, expertise and experience of the team
Fairfield School of Management is leading institution that wants to increase their product
portfolio therefore they can implement some strategic marketing options by which they can create its
awareness in the market. In this regard firm can take advice from consulting group because some of
experts of the team are working in market research activities who can provide suggestion to them that
how Fairfield School of Management can adopt and develop professional qualifications which are
their competitors do not offer. Some team consultant are market expert who can suggest best
promotional approaches to firm by which they can increase student’s application and can raise own
professional image. Some skilled and experienced team members can also provide suggestion that
how firm can enhance human resources and manpower for their professional courses.

CONCLUSION
From the above report it has been summarised that business consultancy is an advisory
procedure in which experts provide different ideas after analysing issues and requirements of their
client. These kind of consultant also assist in render some strategic direction to a business that can aid
to desired targets easily. Thus, on timely basis each and every organisation have to consult with
market or business experts in order to implement changes in their firm. These consultancy
programmes are based on planning, monitoring, controlling and implementing practices in order to
provide strategic direction to firm through which they can grab several opportunities.

REFERENCES
Books & Journals
Kim, M. J. and Chang, S. I., 2016. A Study on the Effect of Business Consulting Performance
on Organizational Performance-Focusing on Moderating Effect by Organizational
Support. Management & Information Systems Review. 35(2). pp.185-203.
Aronoff, C. and Ward, J., 2016. Family business governance: Maximizing family and
business potential. Springer.
Canziani, B. and Tullar, W. L., 2017. Developing critical thinking through student consulting
projects. Journal of Education for Business. 92(6). pp.271-279.
Sheingate, A. and Sheingate, A. D., 2016. Building a business of politics: The rise of political
consulting and the transformation of American democracy. Oxford University Press.