Analysis of Micro and Macro Factors in the Business Context Report

This report provides a comprehensive analysis of the business context, examining both micro and macro environmental factors and their impact on modern businesses. It explores how these factors influence organizational strategies and decision-making, emphasizing the importance of adapting to changes in the global business environment. The report then delves into a case study of Morrisons, a major UK supermarket chain, analyzing its history, vision, leadership style, management practices, and various strategies, including supply chain management and employee training. It assesses the company's strengths, weaknesses, and opportunities within a competitive landscape, offering insights into its approach to leadership, employee development, and overall business performance. The report concludes with recommendations for improvement, focusing on strategic alignment and adapting to the dynamic retail environment.

Context of business

Table of Contents
INTRODUCTION...........................................................................................................................1
Assessment 1....................................................................................................................................1
Discuss the micro and macro factors, changes in nature of business..........................................1
Discuss it is important for individual and organisation..............................................................2
Assessment 2....................................................................................................................................3
History and summary of business and organisation....................................................................3
Discuss vision, leadership style, management practices and various strategies.........................4
Analysis achieve and implementation in organisation................................................................7
Recommendation for improvement.............................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
An organisation and economy system where goods and services are exchanged for earn
money. Every business requires the investments for attract the customers towards for best and
effective outputs and profit of company (Burgoyne, 2016). The global business is network which
leads the consulting firm that specialized in helping to organisation to growth in the whole
market as worldwide. This global business operates and owned for provide worldwide services to
peoples. Report will divide into two parts first is changing, dynamic and modern world by
making business professional. Other hand in the second part select the retail sector firm which is
“Morrisons”. It is 4th largest supermarket in the UK and manage the supermarket chain. It is
covered by the leadership style, management practices and various strategies which are help to
develop the company and develop the appropriate strategies and policies for changing
environment to meet stakeholders. It is also highlighted by design and development of
organisation.
Assessment 1
Discuss the micro and macro factors, changes in nature of business.
The micro and macro environmental factors and change nature of modern business in
global business environment. That are as follows:
Micro factor
These elements are close to the firm and incorporate the suppliers, marketing
intermediaries, customers, competitors and public. It is concern the inward and inside
environment of the business and influence marketing as well all the departments like
management, finance, purchasing, operations and bookkeeping. By analysis of micron
environmental factor it is help to know about their strength and weaknesses of the firm. After
then management make strategies for overcome that and also maintain that. That helps for
planning for effective performance and formulation of process (Crowther and Seifi, 2018).
Macro factor
This factor is uncontrollable for the company and businesses. For this they have to make
effective and valuable planning for the customers and handles all the elements which re include
in that. That factor deals with the demographic, economic, technological, natural and socio
culture. That all are effect to business and its growth. That factors are influenced to organisation
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and its decision making process by changing in that. By this management have to make their
decision according to changes.
Changed nature of modern business in the global environment
The changes in modern business in global environment is affect to business and it
performance. By addressing and adding new effective technologies and planning for changes.
Changes in nature of modern business in global environment is help to make global presences of
the business. It is effective and best for the effectiveness of the business (Donate and et.al.,
2015). Modern businesses likes uses of technologies and tools for the business improvements
and its growth.
Modern business is more than a concept. It is an integrated approach to everting on
organisation. This business develop the nations and economies of country. That help to make
their goods and services in the manufacturing and the extraction of raw resources. By uses of
advanced technology in their business help to make the effective and useful of business growth
at marketplace and also at global environment.
By the change nature of modern business at global environment is help to increased use
of teams and cross unit work more pressure for communication and information flow. By this
having the more meeting space and open individual workspaces. It is reduced the gap between
the two international parties by video conferencing and call meetings. It is also reduced cost of
company by using new technologies at marketplace (Mendenhall and et.al., 2017).
This help to improve the quality of work life and attraction of new workers because it is
more equitable and access to daylight and other amenities. This help to special allocation and
workspace features. It is effective and best for the performance of the company at global
environment and also improve their productivity and profit of company.
Discuss it is important for individual and organisation.
It is important for the management of organisation to reduced and manage responsibility,
sustainability and behave ethically is the relations to social, cultural, economical and
environment issues. That are as follows:
For organisation
Changes are important for reducing the distance between the international clients and also
for the making effective relations with them. Modern businesses an integrated technology
platform that companies project portfolio management. With effective collaboration and business
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intelligence. By this management can take the right decisions for the growth of business at global
business environment and their local market (Noe and et.al., 2017).
By this company is able to make and manage the social responsibilities and suitability of
the business, this is effective for organisation to make relations of social, economical and cultural
issues. That changes are affect to business by culture understanding. Technologies are not
explains the culture understanding of the business. By this organisation culture is changed and
also creates the social and environmental issues by this. Like social factor is changed from their
local country from global in this management faced the problems by this.
For individual
It is also important for the individual's. For managing the effective and valuable making
relations with the employees and team work collaboration. Changes are help to make good social
skill for work like team work and collaboration. Modern business changes team members with
good conflict and resolve issues in manually beneficial ways. Individuals are learned fact the
culture and economic issues which is best and effective for making the best and effective
changes in the nature of modern business at global business environment (Pardey, 2016).
This help to develop the relation and networking by sharing the information, fulfil
promises and willingness to be influenced. The best and effective part it is help to manage the
social responsibilities of individual. Ethics are important for the individual by this they make
effective and best relations with the international employees. Modern changes for the
environmental and work settings, the fate of individuals is bound to collective success.
Collaboration and relationship development also take time and efforts. It is effective and best for
maintaining the responsibilities and sustainability of social, economic and environmental issues.
Assessment 2
History and summary of business and organisation.
Morrisons is the largest supermarket chain in the UK and it is retail chain in the
worldwide with revenue of over 54 billion pounds. It is founded in 1899 by William Morrisons.
It has the market share in august 2017 was 10.14% and company is listed in the London stock
exchanged and is part of the FTSE 100 indexes of companies (Philipov and et.al., 2015). It has
105487 numbers of employees with 311 million net income. It established 498 stores at various
location.
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It is furthermore devotes retailers online through its website. The mission statement is to
provide all their customers with the very best value for money on their shopping. The vision of
Morrisons is to be the food specialist for everyone. This help to make strong strength of business
at competitive edge by its packing and manufacturing facilities. It gives us close control over
their quality of food and numbers for committed. It is help to attract customers towards the
business.
History
The company was founded by William Morrisons in 1899. In march 2004 Morrisons,
acquired safe way, a British supermarket chain which owned 479 stores, allowing company to
have the larger presences in the southern England. They purchase 3.3 billion company shares.
The result was a series of profits warnings being issued by the organisation, poor financial results
and a reversion to manual systems. The company has issued five profits warning since the
acquisitions of Safe way, that encountered a number of difficulties (Schrempf-Stirling and et.al.,
2016).
That have strong unique selling points and effective supply chain management with high
services standards. It has not any online business and its dependency. Company has organic
product for attract customers towards it and also diversification. It has opportunity for opening
online stores for international clients and customers. It has threats from online retailing nd price
competition within the competitive edge and competitive environment.
Discuss vision, leadership style, management practices and various strategies.
The vision, leadership style, management practices and various strategies for
development of peoples at Morrisons.
Vision
The vision of this is to leading the utility service's provider in the UK and worldwide.
They want to established and promoting their businesses at marketplace by providing the best
and organic products and services to peoples. Peoples are the greatest assets and continuously
working to evolve to ensure that the business in a great place for peoples to work, develop and
grow their business. It has the part of ongoing commitment to share vision and values. They
make focus on peoples and their clients for really understand the common goals of the company.
Leadership style
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Leadership style is important for the every business and its growth of the business. This
help to maintain the staff of Morrisons. There are having the various types of leadership
approach for managing the human resource of firm. It is effective and valuable for growth of
company.
Democratic leadership style is common effective. This help to make the decisions based on the
inputs of each team members. It is help to make the efficiency of the peoples and employees of
the firm.
Autocratic leadership is inverse of leadership. In this leadership style is help to the leaders
make decisions without taking inputs from anyone who are report to them. Strategic leaders is
inter section between the company main operations and its growth opportunities (Van Wormer
and Besthorn, 2017).
The Morrisons uses the autocratic leadership style to develop their leadership quality and
skills. It is effective and valuable for the leaders and employees of firm. It is helpful for the
management and its practices. In these leaders include their team members in their decision-
making process. By this they get the various solutions about particular topic and problem. It is
effective and particular part of the organisation.
Management practices
Companies are having the management practices are help to improve the productivity of
employees by providing training to them. It is effective and valuable part of the Morrisons.
There are having various management practices such as human resource management, training
and development program, recruitment and selection process and most important is supply chain
management.
Supply chain management
They use the effective and best supply chain management to supply their products at the
marketplace to its customers. For that management can take technologies in their supply chain
management to distribute the resources of company. It is effective and important for the
company to maintain the resources in their supply chain management (Van Wormer, 2017). For
making effective and clear supply chain they can use the effectiveness of resources. For
improvement in the supply chain management they can use the tools and technologies in their
distribution process. It is effective and best for their supply and distribution from one place to
another place.
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Training and development
Morrisons is also used the effective training and development process for improve skills
of employees and set the goals of firm. For the training they use the effective and best training
method to give and provide training to their employees. Morrisons uses the on the job trainibng
method to give training to their employees. By this they can make and improve the skills of
employees at the time of work. They use the job instruction method to develop skills. In this
method management give proper and specific instructions which are related to the post and job
role of employees.
Various strategies of leadership and management
There are various strategies and management strategies are help to improve the practices
of organisation. That are as follows:
Distribute responsibilities
It is most important strategy for improvement of policies. This help to management to
distribute the responsibilities in the employees (Will and Mueller, 2019). It is help to make the
effective planning for work task. By this management and employees are able to give their had
contribution to achieve work goals. In this management distribute the responsibilities and roles
of businesses and task by this work is done in short time.
Create multiple path for raising and testing ideas
Developing and presenting the ideas for the making key skills for strategies leaders. It is
more important for the employees by these employees can improve their ability of work for
connect their ideas. Innovations are help to make effective part of the organisation. By these
employees can do work effectively with best result. This help to improve the decision making
process of employees and also rise the ability to work.
Develop opportunities for the experience based work
Develop opportunities for the worker by making the extra opportunities in experience
work and job task. By these employees are able to do work in organisation. It is effective and
valuable for making resources. Employees have idea of work and also have experience for work
in this case they give their hard contribution to achieve to goal of firm. It is effective and best
part of employees. This help to reduce work time and manage cost of work (Xue and et.al.,
2016).
Give all the information to employees
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Information is help to reduce risk and mistakes in the Morrisons and it works. Lack of
information is considers the managing the resources in the organisation. In this case management
can give all the information to employees which are related to work and job roles. It is the best
part of the organisation. Information help to increase the work capacity of employees. By this
company get success and growth in their resources and services.
Analysis achieve and implementation in organisation.
The concept and sustainability development is received growing recognition. But it is
new idea for the every business. Development and improvements are important for positive
growth of the business. Morrisons make the changes in their policies and strategies for making
the effectiveness of the peoples. Changes are help to make effective and valuable for the making
effective growth of the company (Burgoyne, 2016). This help to enhanced the human and natural
resources that will need for future. Stakeholder is important part of the organisation to meets
with success of organisation. It has ability to meet with needs of future generation to meet their
own.
Develop and implemented in Morrisons
Develop and implemented in strategies in the organisation for improvement productivity
and profit of firm. It is effective and valuable part of every organisation. For that management is
make effective strategies for development peoples of organisation and also growth of employees.
Strategies are the key success of the Morrisons. Above strategies are implemented in the
organisation for development and growth.
Strategy of distribute responsibilities are help to make the resources of firm and try to
give effective knowledge of work task and responsibilities. It is effective and help to make the
resources by distribute work task in each and every team members. In this management can
make the work chart for daily work. By this employee is known about the work. This help to
reduce time taking in explaining and allocating work (Crowther, 2018).
Second strategy is give all the information to employees which are related to work and
job task. It is help to increase the knowledge of employees for their job role and work
responsibilities. In the lack of information is not good for the employees work and its result. It is
badly affected to company and its growth power. Like employees have all the information of
work in this case they are done work effective with the best result of work.
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Recommendation for improvement.
Improvement and development is effective and valuable for the management and every
company process. For that management can make other management practices and use strong
leadership style for further development. Morrisons can use the autocratic leadership style for
improve team and individual work of employees. For the further improvement they can use the
democratic leadership style. It is allowed lower level employees to exercise authority for future
improvements. This help to make decisions for the organisation growth and its board meeting.
The management practice are help to make effective and best performance of work by
implementing new technology and resources (Donate, 2015). For the further improvement and
development management can use the reward's system to motivate to employees. It is effective
and best policies for boost morale of employees towards the positive way. Rewards system is the
part of management practices and that are compensation, bounces and appreciation in front of
whole staff member. By these employees are highly motivated and give their hard contribution
tom achieve goals and objective of organisation.
It is effective and valuable for the growth of Morrisons. Best polices are help to make
design of products and success of meetings. It is inverse of democratic leadership. In these
leaders makes decisions without taking input from the any report. Management practices
organisation uses the supply chain management and training and development program of
employees. It is effective and best for the improvement and growth of the firm for positive and
perfect future.
CONCLUSION
From the above study it had been concluded that the changes in modern business has in
global environment. Dynamic changes has important for growth of business at global
environment and also in global presence. Individual and organisation both has required to ethics
and corporate social responsibilities for the positive and best work. That helped to maintain
effective and valuable relations with social, cultural, economic and environmental issues. Report
had been covered by the business and its summary of the business and its history. Firm has their
vision, mission, leadership style, management practices and strategies. That had been important
for making it effective and valuable. All has played important role in the organisation for
improve the skills of employees. Report has covers the implementation of strategies at workplace
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making effective and best result of work. It is also highlighted by recommendation and
improvement policies has important for future growth.
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